In 2012, it's hard to imagine a company without an Internet presence. From the world's most prominent brand names to small, local businesses; most companies have already made the transition to the Web and many more are expanding their websites, social networking profiles and online storefronts. The Internet serves as a massive, worldwide promotional tool and its scale and reach are simply far too great to be ignored in the digital age. While thousands of companies around the world are fortifying their online identities, some are still struggling to be noticed. Internet marketing companies adamantly insist that visibility take the same precedence as accessibility as it pertains to a business' online presence.

So, how can a company achieve that visibility? The Internet is a very competitive marketplace and it can be easy to lose traction. In fact, even some major companies have needed a helping hand to improve factors such as organic search rankings, social media enhancement and E-Commerce. It may be difficult to believe that some of the world's most recognizable brands are lacking sufficient visibility online, but it is a rather common scenario. In the last few years, some of the world's largest retailers have taken drastic measures to enhance their online presence in order to boost sales during the economic downturn and in doing so, realized the value of Internet marketing.

Online sales have been on the rise, despite economic concerns. Many companies are closing physical retail stores in favor of their more profitable online storefronts. In addition, those companies are also placing a greater focus on marketing those storefronts through the usage of search engine and social media optimization strategies. Some companies view E-Commerce as the future of retail and are planning accordingly. For businesses that are still struggling to be noticed in the Internet marketplace, online marketing is an investment that should definitely not be overlooked.


March 27, 2012





Todd Bailey is the Digital Agency Producer & SEO/Analytics Consultant at TPG Direct, an Omnicom/DAS Agency. Visit Todd's personal blog at pushStar.com






Comments(6)

In my opinion, everyone can benefit from an online presence. Even a small mom-and-pop pizza joint can throw up a static page with the hours, address, phone number and menu. There is no doubt in my mind that consumers are turning to the Internet first when they are looking for information about anything. You want to have some kind of presence there, even if it is a small one.

Great Post! Running an e-commerce site first hand we really rely on SEO in order to be successful. It was a very tough task competing for online visibility in a highly competitive market but once you start to gain momentum it is worth it. Some good advice is never to give up on your SEO efforts and to make changes in your campaign as Google updates their algorithm, the benefits will follow.

I'm waiting for new Google search update. It's gonna be much easier for new websites come up in google results higher.

Perhaps the Mom and Pop pizza place that Nick mentions might create a Facebook page or claim a selection of Google Places, Yahoo Local, Yelp, Urbanspoon, etc., listings instead of the static page. Even a small business should have online visibility, but the best types of online presence can sometimes depend on the business. We have a one-person photography studio in our small town of 9,000 and the owner's Facebook page has 3,000 fans. Her website doesn't rank on page one of local results for her keywords, but she's got all the new business she can handle through FB. One client of mine is doing extremely well with blogging and YouTube. You need to be willing to experiment to find the right online media mix for your business.

Great article, nothing to say more actually. I totally and completely agree with your idea about the vital important of online visibility and availability as well. This is the key thing to achieving a certain level of online popularity if I can say so. Thank you for this article.

It's a great factor to be visible in the internet especially when there so MANY sites competing to be up in the ranks. It's like people won't notice you unless you show off what you got.

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