On Monday, one of the most significant service outages in Web hosting history struck GoDaddy's servers and affected thousands (perhaps millions) of small business sites. While the hosting downtime was initially attributed to the worldwide hacking group, Anonymous, GoDaddy representatives claim "internal network events" are to blame for the nearly four hour long outage.
While rumors proliferated throughout the Web about Anonymous' involvement in the incident, numerous news outlets were quick to report on the story. However, in the aftermath of the outage, it is GoDaddy's client base that is now working to re-gain any lost visibility that they've suffered since Monday. Many small businesses struggle with building their brand on the Web and even minor setbacks can equate to major delays in a company's overall growth. The extremely competitive atmosphere presented by the online marketplace causes downtime to be a significant obstacle.
Since the outage, many of the affected businesses have sought alternative means of maintaining their online customer base. Social media proved to be a viable tool to keep consumers updated during the downtime and the businesses that used networks such as Facebook or Twitter were able to keep consumers aware of the situation in real-time. By utilizing social networks, these businesses were able to remain visible during the outage and minimize their losses. Following such an incident, businesses could use social profiles to update consumers on the status of their sites and return traffic to their pages.
The GoDaddy outage may have been temporary, but it inevitably caused losses for a number of small businesses. In the days and weeks ahead, it will be absolutely necessary for lost revenues to be recovered and businesses to seek other marketing and advertising outlets. The usage of social media looks be the most effective way for companies to rebound from the GoDaddy outage and fully restore their brand on the Web.
September 13, 2012
Todd Bailey is the Digital Agency Producer & SEO/Analytics Consultant at TPG Direct, an Omnicom/DAS Agency. Visit Todd's personal blog at pushStar.com