The Philosophy of the Penguin and its Sense of Smell

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• Using Twitter to your Maximum Advantage

By the time I finished the form input's, totally spaced leaving a comment. Nice work, found this to be interesting. One of the most recent articles on Penguin I gathered good information. In a nutshell, seems if you were not doing something wrong with proper methods then you should not have had much to worry about with penguin.

Very informative. I wonder if the new algorithm of Google search engine launched in last April, which is designed to fight against spam, keyword stuffing, duplicate content and so on, will affect White Hat SEO techniques. Because, sometimes, the difference is very thin.

Thanks a lot for posting such a thought provoking blog post. Even I think that Google's Penguin Updates may not be that negative as presumed to be. Those people who have over-optimized their site may have had to face such penalties by Google. Everything in life should be done in a balanced way, within limits.

"In theory, the Penguin secretly champions those playing within the lines."

I think that's a good way of looking at it. Penguin was designed to catch sites that weren't blatantly ignoring Google's Webmaster Guidelines, but the ones that were on the fence. Some site owners might not have even realized they were toeing the line and they got hit, which is where some of the cries of unfair punishment are coming from.

The Big G Google is now unpridictable. some time ago it banned because content spuning, now it banned us for unnatural links. what is happening, i want to ask a question to all "is SEO is ALIVE?"

I don't really feel any effect from these changes, simply for the fact that Google is not the only thing to concentrate on to attract traffic. If you use a "holistic" approach, you'll begin to worry less and less about Google.

I know many quality websites which use white hat seo tactics, got penalized after penguin update. The main reason is keywords overuse in links anchor text. From now it should be avoided. We've already reconsidered our link building strategy, I hope that helps to boost our rankings

Penguin update has angered & frustrated many people and organizations. I think its Facebook`s gain. Heard that google is comingup with highend Googleme social network. Beware Facebook!!

For me this update wasn't so "evil" as people are calling it. But even so, sites that did everything by the book got punished for no reasons and that's something I really don't agree with...

We and countless others played by Google's rules. They said submitting URLs to directories is OK, as long as you do not pay. They particularly favor the Open Source Directory (DMOZ). Many of us submitted our sites to free only directories as well as directories that offered both free and paid links, selecting only the free links. It turns out that some directories that were once free now require payment.

The bottom line, many of us never paid for links but now Google says we did pay for links and they are brutally punishing us. I recently tried to contact all directories that Webmaster Tools says we have links on in attempt to have our links removed.. Many of these directories have no way to contact them. Others say it will take months to remove the link unless we pay them to do so...so I paid three sites to remove our links, even though we never paid to have the links included.

How does anyone get this message to Google's decision makers that they are unfairly hurting many sites that played by Google's rules and never paid for links?

Google is operating a public utility. Why should the Government let them run a public utility using the Internet when Google is unfairly discriminating against countless sites that played by Google's rules?

Is there anyone ethical at Google that will re-think what they are doing. Many of us have spent countless hours getting to page 1 or 2 and Google makes one change and we are dead for all practical purposes.

Hi Todd,
I believe that Google is doing a good job with all its updates.

Think of all webmasters spammers who have made ​​a pit of money, cheating the rules of that time, with various tricks.
Is this right? Certainly not.

It is correct to reward those who work hard every day, building compelling content and quality.

Then it may happen that on the way, these "good sites" will receive a penalization, but probably they will make future adjustments to recover.
Or if they do not recover, it is because they too have done something "bad."

Although the Penguin Update doesn't look at content on a site, only the sites linking to it.

How do you know this?

Some people cite Cutts referring to an over-optimization update and associate this with penguin. Why would an over-optimization update not consider on-page content?

I really like reading this philosophy of penguin and its sense of smell. Penguin update caused an abrupt fall in the ranking of the site. It aims at penalizing websites containing spam content. Keyword stuffing and duplicate content are mainly highlighted. Thanks for the share!!

Google penguin is mostly FUD (fear uncertainty and doubt) spead by google to get people to quit