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Todd Mintz

Todd Mintz is the Director of Internet Marketing & Information Systems for S.R. Clarke Inc., a Real Estate Development and Residential / Commercial Construction Executive Search / Recruiting Firm headquartered in Fairfax, VA with offices nationwide. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association.

Local SEO Hero: An Interview With David Mihm

David Mihm is one of the top experts in the ever-growing specialty of Local Search Optimization and he focuses his consultancy on helping small business clients generate online revenue in their respective marketplaces. His Mihmorandum blog is a "mandatory add" to the feedreader of anybody remotely interested in the Local SEO niche....

Adding Value To The Search Community: My Interview With Adam Audette

I met Adam at Pubcon 2007 when I randomly sat at the same lunch table as him. I had absolutely no idea who he was but his nametag said he was from Bend, Oregon (I'm from Beaverton) and he seemed like a nice guy, so we exchanged cards. Adam absolutely qualifies as an SEO thought-leader and is absolutely one of the nicest people in this industry.

Interview with Search Marketing Recruiter Anna Martin

The word “recruiter” tends to polarize people in the search marketing industry. However, recruiters serve a necessary function in finding “hard to find” talent for companies and so long as there is a massive shortage of qualified SEM employees available for companies to hire, professional SEM recruiters will do an excellent business.

Ask SEMpdx: In-house or Outhouse? What Criteria Should a Company Use to Decide How to Handle its Search Marketing Needs?

How should a company handle its search marketing needs? Companies frequently make a choice based upon incomplete / incorrect information and end up with unsatisfactory results. Todd Mintz asks several members of SEMpdx about the factors they'd look at when deciding whether to take SEM on in-house or through a third party vendor.  

Ask SEMpdx: What are the Benefits of Attending / Speaking at Search Engine Conferences?

Todd Mintz and the members of SEMpdx share what motivates them to attend search engine and online marketing conferences. From networking to knowledge to increased credibility with clients, you'll find a wide range of responses that may convince you to attend one of the many upcoming online marketing events in 2008.

From Slash to Cash: An Interview with Domain Consultant Stephen Douglas

My experience with SEO is that it´s very hard, and most people involved in learning it well or consulting for others are damn patient and more damned smart than I am. The difference in a domain that is parked for traffic revenue and one that is minimally built out for stickiness is the SEO strategy. I EXPECT anyone who is going to build their website and strengthen the power of their domain value to invest in SEO prep and maintenance (P&M) of their website.

SEO Spam Solicitation Stripped

I'm guessing that most everyone reading this article has received SEO spam and regular readers of Search Engine Guide know enough about the SEO process not to be suckered into believing the sorts of claims made in SEO service spam emails. However, as a public service to all, I am going to deconstruct the latest example to arrive in my inbox.

Hey Vanessa: My Thoughts About Zillow

Zillow should create a much more meaningful process that will have a greater likelihood of matching buyer and seller. Put together a serious app where a motivated seller can let folks know that they would consider selling their home and in much the same manner that Priceline uses to get people to make near-market offers for hotel rooms and airline tickets, attempt to guide the seller into naming a realistic price. Then, buyers can register their requirements and the system can attempt to make meaningful matches between buyers & sellers.

Ask SEMpdx: What is the SEO Value Proposition?

I've always believed the SEO value proposition to be so clear and obvious that if a person couldn't intuitively "get it" themselves, nothing I could tell them would help them understand. I asked my fellow SEMpdx members to successfully answer the question that I could never answer very well.

The Domaining Revolution: Lessons From The Domain Roundtable

The domaining industry now is like SEO back in 2000 when I started learning search. There is still plenty of opportunity to jump in, learn the ropes, and make spectacular profits. Hopefully, most SEO´s now know that the intrinsic value of a domain name can far exceed the slight search engine benefit accrued from having the targeted keyword present in it....

Danny Sullivan & The Formation of a Local SEM Organization

The purpose of my writing this article is to attempt to show others the value of what we´ve accomplished and hopefully encourage like-minded SEM´s in other communities to form their own local organizations. Dallas / Fort Worth, New York, and New England are the only regions that I know about that seem to be doing what we´re doing in Portland....

The SEO Invasion of Facebook

Recently, many prominent members of the SEO community that I follow and respect all started talking about Facebook simultaneously which told me that I was missing out on an important conversation that I needed to hear and participate in. So, I went back to Facebook, created my page and I now see its enormous potential....

Social Media Marketing = MLM 2.0

For the first time in many years, I had the privilege (misfortune) to receive (be tormented by) a Multi-Level Marketing presentation (assault). There are many obvious reasons why I have a strong disdain for MLM...probably no different than anyone else´s. Fortunately as time moves on, the rising popularity of social media should greatly reduce the effectiveness of MLM 1.0 as a business process, hopefully causing its practitioners to abandon its use....

Ask SEMpdx: "What is the best way for a Newbie to learn Search Engine Marketing?

Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked my fellow SEMpdx members how they would advise a new entrant into this field....

Eternal Sunshine of the Domainer Mind

I've focused some of my affiliate marketing efforts in the area of "lifestyle pharmaceuticals" and birth control pills aren't really too far outside of that focus. I also consider myself a "domainer-in-training" and I'm making a conscious effort to vet every article that I read for a possible domain name purchase....

Online Reputation Management Begins Offline

Reputation management is critical for all businesses. Even the most customer-friendly companies have likely upset a few people who have vented their frustrations on the web. However, businesses with foresight have strategies to reach out to the affected in a way that will mend the relationship and allow for future commerce to occur....

Linkbait 2.0: The Soul of Linkbait

I've been writing search engine articles regularly for a couple years now and I´ve always been able to see the nexus between writing and inbound link generation. This isn't a story about how to create good linkbait, but how I attempted to apply what I learned from linkbait masters like Todd Malicoat & Nick Wilson....

The Google Grants Program: Click Here For Charity

U.S. Organizations that have 501(c)(3) statuses are eligible for a Google Grant. Non-profits in 12 other countries are also eligible. Organizations that have a religious or political focus, or organizations lacking a website won't be considered. Grants are made for a minimum of three months... they can run longer at the discretion of Google, but the length of the grant isn't stated at the time of approval....

The Web Form: The Online Battleground of Sales & Marketing

Throughout the entire evolution of the modern corporate structure, there always has been an inherent conflict between the Sales & Marketing departments. Sales & Marketing fight over many things (budget, organizational recognition, etc.) but their core battles tend to revolve around issues that touch the lead generation process....

Cyber-Desiderata (Advice to the Neophyte Webmaster)

West coast search marketer Todd Mintz offers up a creative search marketing related adaptation of Max Ehrmann's famous poem Desiderata....

The Google News RSS Feed / Google Reader Mashup

I've identified about 1,700 companies where it would be valuable to track each and every news story about them. Manual entry of 1,700 feeds into a feedreader isn't an option; I don't have any programming skills; and I don't have a budget to find someone to program a solution. So what did I do?...

Interview With SEMpdx President Kent Lewis

SEMpdx President Kent Lewis recently sat down with SEMpdx Board Member Todd Mintz and answered questions about the organization, its upcoming events & the world of search....

Yahoo Music Unlimited: The Perfect Compliment to any Home Office

Yahoo Music Unlimited has two service tiers. The lower tier offers you the ability to listen to their entire collection of music through your computer. The higher tier also offers the ability to download any music to your portable music device providing it is on their list....

SEM Seeks Compatible Organization For Long Term Relationship

Over the last several months, Ive read multiple threads that noted the explosion in the number of SEO job listings. In these postings, people speculated whether this meant Corporate America was finally recognizing that Search Engine Marketing (SEM) has become an essential core competency that needed to be brought in-house....

How To Create Your Own Wikipedia Page

Many of you likely have tried to place your website link on a Wikipedia page. What most probably happened is a zealous Wikipedia editor likely removed your link very quickly because the prevailing view is that appending your external link to the bottom of a previously created page adds little to the community and likely only benefits you....

Dress Your Website For Success

Each industry has different standards for web design. In conjunction with a designer, they should examine the websites of competitors to know what level of site design it will take to make their site comparable to others in their space....

The Leeroy Jenkins Parable: How Not To Implement An Internet Marketing Strategy

Starting an Internet marketing campaign, like fighting high-level, cyberspace monsters, is a huge complex undertaking. In order to make the effort a success, many people who perform different functions must be strategically aligned. Your team may not have all the in-house resources to "slay the monsters" however, you need not go into battle unprepared....

Ginger or Mary Ann? Yahoo! Answers.

SEOs will need to understand how to optimally work with Yahoo! Answers as part of their overall search engine strategy. As more SEOs begin to participate in the process, hopefully they will contribute to raising the quality of answers currently given to people asking SEO questions....

The Power of "Other"

Many SEO's have offered suggestions on how to best capture "Long Tail" traffic. If such explanations make your head spin, I would suggest that you just focus on integrating as many keywords as possible into your website that you discovered in your keyword research....

The Search Engines Lost My WebsiteWhat Can I Do?

Losing a test website in a laboratory environment isn't a big deal to an SEO...it is part of an ongoing educational process that insures clients receive the best possible results for their investment (since ethical SEO's NEVER use client sites for such experiments)....

Why Meta Description Tags Suck

The theory behind Meta Description tags is reasonably soundcontrol the snippet of text that is shown when your website page appears in the search engines. However, there are serious drawbacks to its use....

How to Setup a PPC Campaign for an "Established" Website

As I discovered recently, creating a PPC campaign for a mature website can differ greatly from a typical PPC campaign setup....

The Elasticity of Online Content

As someone in the business of selling Internet marketing services, I also am concerned with maximizing the value of each article for my own business. In other words, how can I increase the number of potential prospects who read my articles?...

How To Be An Ideal SEO Client

If your company has selected or will select an SEO vendor to optimize your corporate website for natural search. How can you best work with an SEO to achieve the best outcome for your website?...

Boosting Website Lead Conversion With Pay-Per-Click Landing Pages

PPC offers almost total control over the visitor experience. If you use landing pages appropriately, you can quickly and easily boost your conversion rates, and improve your marketing ROI....

If Your Website Were A Rock Band, Your SEO Plays Bass

Many potential clients are scared by the search engine optimization process. They feel that to achieve top search engine rankings, they must cede control of their site to the SEO who might run roughshod over its look, feel, and messaging....

What Affiliate Marketers Want

Seasoned, experienced affiliate marketers will generate revenue for whichever programs they are promoting. If they are treated well by a merchant, they will exert more effort on that partners behalf, increasing their bottom line sales. An affiliate managers ability to develop, maintain, and enhance relationships with these top performers can have a tremendous impact on company revenue....

How To Be A Blogging Idol Instead Of An Idle Blogger

One doesn't need to be a SEO ace to be able to create a blog that can generate a large number of visitors. Whether you wish to blog for business lead generation, ad revenue, or personal reasons, if you follow the techniques in this article, you can create and sustain a well-trafficked blog....

RSS Can Feed Your SEO Efforts

RSS is one of the hottest phenomenons in the webmaster community today. RSS that benefits SEO is a topic thats been very much overlooked....

Corporate Websites: ROI or DOA?

The evidence is overwhelming: If a business website isnt ranked as one of the top natural search results in the prospects search, the company wont likely be part of the buying decision....

Give Your PPC Ad Authority and your CTR will skyrocket.

Not every bit of PR can turn into a high-performing PPC ad, but if the PR came from a source well known and respected by the clients prospect base, it behooves you to test a PPC ad based upon that exposure....