So, it is lunchtime on 5/22/07 and I'm looking through the news stories at when I come across the following headline that catches my eye:

"FDA Approves No Period Birth Control Pill"

Why would a guy like me be interested in such news? Well, I've focused some of my affiliate marketing efforts in the area of "lifestyle pharmaceuticals" and birth control pills aren't really too far outside of that focus.

I also consider myself a "domainer-in-training" and I'm making a conscious effort to vet every article that I read for a possible domain name purchase.

Can I pull some valuable domain names from this breaking news? Let me look a bit closer…

Lybrel, the trademarked name of the drug, is definitely off limits as a component of a potential name (since I don't want to be sued) so I have to determine what combination of descriptive words people might type into their browser as a dot com domain if they are searching for information about Lybrel.

A quick perusal of the news stories on the topic gave me the one obvious answer:

"No Period Birth Control"

Then, I went to my domain registrar and, lucky for me, the following domain names were available.


So, I purchased them. As of this moment, Google is showing 55,700 results for "No Period Birth Control" (quotes included) and I suspect that number is going to grow much higher very quickly…after all, the product isn't even on the market yet.

I feel I had a profitable lunch.

Thanks to Frank Schilling and Rick Schwartz for introducing me to the art and science of domaining.

Discuss this article in the Small Business Ideas forum.

May 24, 2007

Todd Mintz is the Director of Internet Marketing & Information Systems for S.R. Clarke Inc., a Real Estate Development and Residential / Commercial Construction Executive Search / Recruiting Firm headquartered in Fairfax, VA with offices nationwide. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association.

Search Engine Guide > Todd Mintz > Eternal Sunshine of the Domainer Mind