Best Place for a Blog

Hi Jill,

I got the High Rankings Advisor issue about the micro-sites and it sparked another debate that's been roaming around the office. While we are guilty of doing micro-sites, I think we also may be guilty of another error for SEO.

Our site has a blog which is www.blog.domain.com — should it really be www.domain.com/blog?

If so, then do we need to do a 301 permanent redirect from www.blog.domain.com to www.domain.com/blog ?

Or a 301 permanent redirect that points www.domain.com/blog to blog.domain.com ?

They have me completely confused over here — any advice would help!!!!

Thanks,

Alison

Jill's Response

Hi Alison,

No, it doesn't make a difference where your blog is located and it should be fine as is.

Links only pass value to the actual page they link to, not an entire site. So if you link to www.yourdomain.com from blog.yourdomain.com, then www.yourdomain.com (that page only) will receive link value from the link. The links you have on the page at www.yourdomain.com then pass value to each link that is on www.yourdomain.com, and each of those resulting pages pass value on to the pages they link to. And on, and on, and on. It makes no difference what the URL or domain or subdomain or subfolder is. It's all about the linking structure.

If you do decide to move your blog for business reasons that make sense, you'd definitely want to use a 301-permanent-redirect to do so.

Best,

Jill

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