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Current Search Engine Marketing News


Thursday, January 29, 2004


If you like what we do with search engine news, you'll love what we're doing to deliver small business news to our members.


SEO Writing Strategies for Graphic-Oriented Sites
What do you do if you're a graphic designer, if you sell jewelry, or if you have another site that needs more pictures than copy? Don't despair. There are some strategies that can help you reach a happy medium satisfying both your visitors and the engines. (#)

Agencies and SEM: Howdy, Partner
For something so simple, search is pretty darned complicated. That's why agencies need specialized SEM partners. (#)

When Being First May Not Matter
Be obsessed with usability, and all of your marketing that focuses on driving users to the Web site will have a greater impact. (#)

The Great Link Debate
So what's wrong with reciprocal linking? After all, everybody wins, right? In some cases yes...in other cases, no. See, here's the problem with reciprocal linking. It's easy to abuse and site owners that have a lot of good intention and a little bit of understanding of algorithms can turn it into a dangerous game that can result in damage to their rankings. (#)

Search Engine Marketing - In a Funk?
Looking to start your online marketing plan? Do you follow the PPC route or aim for pure and organic search programs? Read on for Lisa's take on both ideas. (#)