author picture

Christian Arno

Christian Arno is the founder and Managing Director of global translation company and localization specialists Lingo24.

Launched in 2001, Lingo24 now has over a hundred employees spanning four continents and clients in over sixty countries. In the past twelve months, they have translated over thirty million words for businesses in every industry sector and their turnover in 2009 was $6m USD.

Cultural Customization: Localization and Keywords for International Markets

English may still be the dominant language in terms of content on the Web, but the majority of the world's internet users' first language isn't English. And this disparity creates a rather lucrative opportunity for those seeking to enter new markets: the competition for key search terms is much less on the non-English language internet, therefore it's possible to achieve high search engine rankings far easier than in English....



About the Author

Christian Arno is the founder and Managing Director of global translation company and localization specialists Lingo24.

Launched in 2001, Lingo24 now has over a hundred employees spanning four continents and clients in over sixty countries. In the past twelve months, they have translated over thirty million words for businesses in every industry sector and their turnover in 2009 was $6m USD.

Learn About: