author picture

Manoj Jasra

Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)

Interview of LinkedIn's Marketing Manager - Andrew Chang

Search Engine Strategies is less then a month away and this year it's taking place at the Moscone Center in San Francisco. Earlier this week I had the opportunity to catch up with Andrew Chang, Marketing Manager at LinkedIn, to get some insight into his session on PPC and SEO best practices--specific to B2B...

Top Rankings for Facebook Pages

Facebook pages are popping up as quickly as websites and blogs, in fact I am often seeing organizations push users to their Facebook page due to the built-in social interactivity of Facebook pages. With the majority of our online experiences still starting with search, whether it be on Google, Bing or Facebook, there are many factors that will help boost a given Facebook page to the top of the results...

Insight Into Webmaster Tools - A Chat with Google's Maile Ohye

Last week I caught up with Maile Ohye, Senior Developer Programs Engineer at Google (on the Webmaster Tools team). Maile will be keynoting SES Toronto in a couple of weeks with a presentation titled: Inside Google Webmaster Central. I was able to get a sneak peak on some of the topics from that upcoming session in my chat with Maile...

Optimize Your Page Load Time - 6 Tools

The Google Webmaster blog has officially stated that page load time is now a factor in Google's ranking algorithm. Even though they state that page load time only affects less than 1% of queries, this is still 1% of 100+ billion searches a month...

126 Million Blogs on the Internet

JESS3, a creative agency specializing in data visualization, has put together an amazing video which shows the current state of the Internet. We have highlighted some of the data below, but please also watch the video for yourself (it rivals the Social Media Revolution)....

Rankings, Competitors and Analytics in One

Search Engine rankings may not be as meaningful as they once were, however they still do hold some value, and if they are combined with things like competitive data and web analytics, search engine rankings can be quite useful. We have had our share of demos of search engine ranking software over the years, but the latest one from SEO Rank Monitor deserves a second look....

10 Search Engines Powered by Twitter

Real Time search has been a major focus of many startups and search giants such as Bing and Google. Twitter, Facebook, blogs, Podcasts, YouTube Videos, and Flickr all have taken the user generated content to a whole new level. This has put a lot of pressure on the search engine giants to efficiently track/index content for their users. But, the rate of content generation is so overwhelming that real-time social search engines make more sense than the traditional methods of searching for information....

The Small Business Owner's Handbook to Search Engine Optimization

Last week I caught up with Stephen Woessner, the author of The Small Business Owner's Handbook to Search Engine Optimization.  In his book, Stephen outlines a 15-step process to help improve the performance of your website in organic search.  In our chat, Stephen gave me some insight into his latest SEO book....

Yahoo Continues to Disappoint

2 years ago I wrote a post titled: "Yahoo, Where is the Love?" which questioned whether or not Yahoo had issues with ranking Blogspot blogs strongly in its index. In 2007 we noticed that for the majority of our top ranking keywords in Google were well outside of the top 30 in Yahoo...

Web Analytics is the Foundation of Driving Strategy

In this video yours truly (Manoj Jasra) discusses how it's important to incorporate analytics into your marketing and website strategy from the very beginning and how you can use the stats from your websites to drive decisions which will have a direct impact on your organization.  ...

SEO Sessions from SES Chicago

SES Chicago is a little over a month away and will feature a very well respected online marketing veteran, Rand Fishkin. Rand is the CEO of SEO Moz and is a regular speaker in the international conference circuit. Earlier this week I caught up with Rand to get his insight on his sessions at Search Engine Strategies Chicago...

Michael Sikorsky: Insight into the iPhone, App Store & Android

Earlier this week I attended an iPhone Dev Camp in Calgary, Alberta and got a chance to meet up with the organizers, Michael and Camille Sikorsky. Michael is the CEO of Robots & Pencils, a programmer, an investor and an entrepreneur. I was able to sit down with him to get his insight on the iPhone, the app store and even Android....

New Free Keyword Research Tool

When conducting keyword research, it's important to look for both the deeper, mid- and long-tail variations of keywords - and also other adjacent ways of searching for similar things, such as related terms and synonyms. Last month, WordStream invited me to participate in a private beta of their Free Keyword Tool, which was released as a public beta this week. One of my favorite features is its ability to suggest related terms....

Quickly Diagnosing Problems in Analytics

If your boss is anything like mine, you don't just hand over reports and call it a week/month/quarter/etc. When traffic jumps or drops, you're asked to explain not only what happened, but why it happened. For any online marketer, this means a deep dive into your data. But how do you extract meaning from the numbers quickly?...

Interview of Larry Kim of WordStream

Yesterday at Search Engine Strategies in San Jose we caught up with Larry Kim and got his insight on his new keyword research product, WordStream. Larry is the VP of WordStream and he provided a lot of the early vision behind the technology....

Interview: AOL's Simon Heseltine on Reputation Management

Yesterday I had the opportunity to catch up with Simon Heseltine, Senior Marketing Manager at AOL (working on the Sports and News properties). Simon and I discussed his upcoming panel at SES San Jose on the topic of "Brand, Trademark & Reputation Management" - which is a very hot topic these days....

Web Analytics Consultant Network from Yahoo!

Yahoo has just launched the Web Analytics Consultant Network (otherwise known as YWACN). The purpose of this YWACN is to help Yahoo Analytics clients get the best out of the tool as well as to help spread the gospel of YWA....

How SEO Can Help Save the Publishing Industry

Late last week I caught up with Alex Bennert who is an SEO Strategist at the Wall Street Journal. Alex is scheduled to speak at the upcoming Search Engine Strategies in San Jose on the topic of "How SEO Can Help Save the Publishing Industry" so I decided to get her insight on this topic....

Matt Cutts on Directory/Paid Links

Google's Webmaster Central team has started an excellent YouTube channel and in this week's video Matt Cutts Answers: "Will Google consider Yahoo! Directory and BOTW as source of paid links? If no, why is this different from another site that sell links....

Facebook and Twitter Increase in Total Minutes on Site

Top 10 Social Networking and Blog Sites Ranked by Total Minutes for April 2009 and their Year-over-Year Percent Growth (U.S., Home and Work).  Facebook and Twitter increase dramatically whereas MySpace sees a decrease in total minutes....

Interview: Mitch Joel, President - Twist Image

Search Engine Strategies is set to take the stage next month in Toronto (June 8-9). Mobile Apps, as usual, will be one of the hottest topics at this year's conference. Mitch Joel, President of Twist Image will be moderating the panel: "Follow the Carrot: Cool Mobile Apps" so I thought I'd get some of his insight on the topic of mobile....

Options for 404 Error Tracking

There are many debates as to the best way to track 404 errors. The range of tools and functions range from just being able to count the 404 errors, all the way up to tracking your 404 errors, then helping you remedy the 404 errors. As always, there is never one fix that applies to all websites. The best fit for a 404 tracking tool depends on what type of site you have, how often errors occur, and whether you need a quick way to fix these 404 errors. Once you answer those questions, take a look at this list...

Interview of Josh Katinger, Co-Creator of Errorlytics

Earlier this month I had the opportunity to catch up with Josh Katinger, Co-Creator of Errorlytics and President of Accession Media. During our chat I was able to get Josh's insight on Errorlytics and importance of monitoring your error pages....

What Does Google Know About You?

Obviously if you use are a user of Google services you are sharing a lot of your search behavior among other things with Google as well. The E-Justice blog has published an interesting post on 25 Surprising Things That Google Knows About You. Below is a sample from the complete list of 25....

Interview: Michel Leconte, CEO of SEO Samba

Last week I had the opportunity to catch up with Michel Leconte, CEO of SEO Samba. During our chat I was able to get Michel's insight into SEO Samba's Organic Search Management platform - click through to read more about our conversation:...

Social Media Year over Year Stats

With so many different applications/websites popping up each day it's certainly interesting to watch the long-term trend to see which ones can continue to succeed month over month. I thought I'd check out some of Compete's stats for some of the most popular applications to see how they faired last year (in terms of visitors)....

5 Questions with Dave Naylor

Search Engine Strategies London is less than a month away and is host to a number of great speakers. This includes SEO Veteran Dave Naylor, Owner of Bronco Internet, a highly talented and successful web development and SEO agency. I had a chance to catch up with Dave Naylor to get insight on his sessions related to Blogging & SEO, Reputation Management and Affiliate Marketing...

Web Analytics Tips & Best Practices - Holiday Contest

In late December Web Analytics World featured a holiday contest where readers were asked to submit some of their favorite analytics tips/best practices.  We received dozens of entries so I thought I would share some of my favorite submissions from our contest....

Need Help with Google Analytics Filters?

Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic came from....

Share Your Content with Tell-A-Friend

I love the new blog widget by SocialTwist called Tell-A-Friend. It's a pretty slick way for my readers to share content via email, instant messenger, social networks and bookmarks. SocialTwist supports numerous platforms, so the implementation was pretty simple - it even worked for Classic Blogger (which is what I am using)....

Leveraging Blogs and Feeds for SEO

SES Chicago 2008, is happening this week and features a session on the topic of "SEO Through Blogging and Feeds." Lee Odden, CEO of TopRankMarketing.com, is an expert on this topic and is a panelist at this session at SES Chicago. I had a chance to catch up with Lee, to get his insight on SEO through blogging and feeds...

Interview: Yahoo's Larry Cornett on Universal Search

One of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is one of the top experts in the world on this subject and is also a panelist at this session in SES Chicago. Last week I had the opportunity to chat with Dr. Cornett to get his insight on blended search and to get a better understanding of Yahoo's future in this area....

Interview: Bruce Clay on SEO Tools

One of the presenters at this year's SES Chicago is Search Marketing Veteran, Bruce Clay. Bruce will be leading a session on the topic of SEO tools: "tools that will help you to accomplish your tasks including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page level information, site level information, on-page optimization and much more." I had a chance to ask Bruce a few questions about his session and how he leverages SEO Tools for his own strategies....

Google Website Optimizer: Always Be Testing

A few months ago Bryan Eisenberg and John Quarto-vonTivadar released an in-depth guide on testing using Google Website Optimizer called, "Always Be Testing." I had the opportunity to go through the book and thought that anyone could read it and quickly implement a testing framework using Google's website optimizer. I recently got the chance to interview co-author Bryan Eisenberg to get his thoughts on his motivations for writing the book and the benefits readers can get from it....

5 Tips to Help Drive Search Marketing Strategies

Whether you are an in-house search marketing strategist or you work for an SEM agency, there is a common barrier that you will consistently come across: Establishing priority for search marketing in conjunction with getting buy-in from required stake holders. Below I have outlined 5 ways you can push search marketing strategies along more effectively...

More Updates to Google Analytics

Google continues its steady stream of updates to its Analytics product by unveiling numerous new features.  This time Google adds features that will be quite useful to enterprise level clients.  Google's intent was to add more flexibility into the reporting so that users have the ability to see data sliced & diced which ever they want...

'How To' White Paper on Mobile Advertising

Bango today published a practical, 'how to' white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The "Mobile advertising for newbies" white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns....

Campaign and Goal Tracking from Clicky

Clicky web analytics has just released their own campaign and goal tracking. But these aren't your grandmother's campaigns and goals. No, there are two things that make their implementation very unique...

MySpace Maintains Over 65% Market Share

MySpace.com received 67.54 percent of the market share of U.S. visits in August 2008 among a custom category of 56 of the leading social networking websites according to Hitwise. The market share of U.S.visits to the social networking custom category decreased 2 percent in August 2008 to 6.40 percent of all U.S. visits compared to July 2008. Visits to the category decreased 17 percent year-over-year....

5 Ways to Beef Up Your Blogging Team

If you are the sole contributor to a personal or corporate blog and have been the main source of content for quite some time, you can understand the pressure of trying to provide unique content day in and day out.  There will be times where you simply lack inspiration and will look for help to bare the load.  Finding consistent contributors (guest authors) is not the simplest thing to do since everyone has their own priorities and writing articles can be quite time consuming.  Below I have outlined some ways to help you beef up your blogging team...

5 Minutes and 4 Questions with Yodle's CEO

Lots of big news coming from Yodle this past week including a report of a 700% year over year increase in revenue and the addition of some experienced veterans Yodle's leadership. I got a chance to catch up with Yodle CEO, Court Cunningham to get his insight on some of the latest news....

Interview: VisiStat Analytics CTO

In the current economy, many Small Business, Small Enterprise, and Marketing professionals are watching their Web spend more closely than ever. I caught up with Stephen Oachs, CTO at VisiStat Inc and got his take on how important Web analytics is today for effective online advertising and direct impact on a business's bottom line....

Interview: Peter Hutto of Local.com

This past week I had the chance to catch up with Peter Hutto, Vice President, Business Development and Sales at Local.com to get some insight on his session regarding Local 2.0 at Search Engine Strategies in San Jose....

Interview: Michael Gray on Link Building and SEO Intervention

Search Engine Strategies (SES) San Jose is less than a month away and is always one of the biggest and most popular search marketing conferences all year. One of the speakers that will be featured at SES San Jose includes Michael Gray, President of Atlas Web Service. I had a chance to catch up with Michael to chat with him about a few of the topics he will be speaking on at SES San Jose, link building and SEO Rehab & Intervention...

Become a better Analyst with these 5 Skills

If you are looking for a career in web analytics and want to establish a solid foundation of skills as a part of your overall analytics training, then I recommend adding the skills below to your tool-set to help you become a very well rounded analyst before you enter the field. Taking a course on web analytics, reading a book on web analytics or subscribing to a web analytics blog are a good start, but frankly, are not good enough by themselves....

5 Big Issues in an Organization's Analytics Process

In organizations where priorities are constantly changing and everyone has a very tight deadline, there are many issues surrounding web analytics that can arise. I will mention some of these issues in a moment but the key to web analytics in a corporate culture is evangelizing it....

4 Tips to Making Your Proprietary CMS Search Friendly

There are often cases where a business will choose to develop a custom content management system (CMS) rather than buying something off the shelf.  The key to a developing a good CMS is to first understand the purpose of your website (requirements) and secondly to design the framework (database, business logic, GUI) to support it. There are also some fundamental SEO related guidelines you should build into your proprietary CMS if you hope to rank well in the search engines....

The Value of 50 Sphinns

Sphinn is a social site for search and interactive marketers. It's designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others. If you're an Internet marketer with a blog you will quickly understand that the referrals your get from Sphinn are very often more qualified than ones from Digg or Reddit....

Attend the Free Webinar from Google

Google is planning on offering a free webinar on July 8th covering 3 of its most useful products: Google Analytics, Google Website Optimizer and Google Webmaster Tools. This trio of tools is key to the success of any business. Analytics, Landing Page & A/B testing and website configuration for organic insight are an absolute must even if you don't use Google products....

Measure Form Interactions with ClickTale

ClickTale has just launched a new analytics product called Form Analytics. Form Analytics reveals how visitors interact with online forms and provides recommendations that can increase form completion rates and shopping cart conversions....

5 Reasons to Leverage Google's Custom Search

More and more each day you probably see Google's custom search engine functionality appear on site's across the Internet. If you are looking for a simple way to enhance your users' engagement level on your site then I recommend you take a closer look at Google custom search engine. Below are few of the top reasons I like it so much...

57 Ways to Get the Most out of Gmail

Do you consider yourself an advanced Gmail user? I thought I was too until I saw the post titled: "57 Habits of Highly Effective Gmail Users" at CollegeDegrees.com. The team over there has a compiled a list of 57 tips, shortcuts, and features available in Gmail, categorized into 4 main topics. Here are a few from each topic:...

Code Placement and Accuracy of Analytics

Ever wonder how your websites' data in your analytics reports would be affected based on the placement of your analytics code on the page? Eric Enge and his team at Stone Temple Consulting have begun answering this question by testing the placement of the same analytics code within the top and bottom of a web page....

Wasting Your Time with Web Analytics

Web Analytics is not easy and can take up much of you time so it's important to concentrate on the things which have the most benefit to your business. Below I have outlined the types of things you shouldn't measure as well as some areas where you could potentially end up wasting time...

5 Tips for Captivating Lists

People seem to really appreciate the simplicity of lists and also have an easier time going throw their content, hence their immense popularity. In fact, I would have to say that 80% of my most popular articles on Sphinn have been lists. But what makes a good list? Below I have suggested 5 ways in which you can create a strong list...

Common Web Analytics Issues

Having frequently been involved with the web analytics process I have noticed some consistent issues with web analytics both from an agency and in house perspective. I am not talking about data quality or even vendor selection, I am talking about how web analytics strategically fits in within an organization....

3 Steps to a Stronger SEM Training Program

Recently I have been involved in creating a search marketing training program which some very clear objectives: help new search marketing strategists get up to speed quicker, allow them to work on billable client work sooner/more efficiently and get them prepared to participate in high-level brainstorming strategies. As much as I can teach the new strategists, I have learned it's as important to learn from them to continually tweak and improve the program. Below I have outlined 3 steps to creating a stronger search marketing training program....

Give Me 5 Wishes Facebook Group Genie

In the past I have discussed how to create Successful Facebook groups, however I still find the regular (non sponsored) Facebook groups very limited. Below is my personal wish list for Facebook Groups...

8 Factors to Cover in a Competitive Analysis

The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknesses, opportunities and threats (SWOT) to their advantage. So what kind of factors should be included in an online competitive analysis...

20 Resources For Google Analytics

Google Analytics has quickly become one of the most popular analytics software available, additionally there are numerous resources available which deal with configuration, implementation, analysis, and reporting. Below I have compiled some of the most useful resources for Google Analytics related strategies....

SEMPO: SEM Increasing at the Expense of Traditional Marketing

SEMPO, today released the results of its annual State of the Market Survey and the results indicate that the search marketing industry has exceeded the project spending allocations that were expected in 2007 and that the overall consensus from marketers it that the industry will continue to positive growth....

25 Resources For Paid Search Strategies

Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level. Below are 25 paid search resources ranging from the basics, to best practices, to advanced strategies to measurement....

4 Tips For Your WordPress Strategy

WordPress is an excellent blog platform which provides complete customization which is both user and search engine friendly. Here are some of the tips, tricks and plug-ins that I use when I setup WordPress blogs....

6 Tips for Blogging in 2008

The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. This doesn't surprise me because blogging is an excellent way to manage PR, offer technical support as well as interact with users. In 2008 Blogging will be about refining your content and applying strategies to help distinguish your blog from the thousands in your vertical. Below are 6 great tips from the past to help with your blogging strategy in 2008...

Republish or Not to Republish?

Writing and promoting unique content on your own blog is great but there are times when you can leverage more authoritative sites within your vertical by republishing the same content to in order get an even higher lift the second time...

An Additional 4 Tips for Video and Image

Image optimization and video optimization are not secondary organic strategies anymore, they are essential in creating a well-rounded online presence. There are numerous resources you can turn to help perfect your strategy but I wanted to take a look at some techniques you may never thought of as well as some additional questions to ask yourself before applying any tactics....

Search Engines, Wii, Gift Cards Top Holiday Shopping

Hitwise has just released their 2007 holiday report. Heather Dougherty, Research Director at Hitwise and author of the report does a great job covering the retail trends, traffic sources, uses of Social Networking/Email/Search, and the key findings. Below is a summary of the report....

In House SEO Salary Survey Results

The Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org, today announced this and other top line findings from its first-ever survey of in-house SEM job salary compensation. I had a chance to chat with Duanne Forrester, co-chair of SEMPO's in house committee, about the findings from the survey....

Top Web Analytics Posts of 2007

Dennis Mortensen, COO of Index Tools and author of the blog Visual Revenue, has summarized the 18 most popular posts of 2007.  His list includes posts from 6 different authorities in the Web Analytics industry including: Occam's Razor, Web Analytics Demystified, Web Metrics Guru, Visual Revenue, Web Analytics World, and Luna Metrics....

50 Tips for Christmas Website Optimization

If you're an online retailer and you're looking to maximize this year's Christmas season then I suggest you check out Jessica Hupp's post at VirtualHosting.com because she has come up with over 50 ways that you can optimize your website for Christmas. From Landing Page Optimization to Usability to Analytics, she covers it all....

Google Indexing Even Faster?

Over the last year I have really noticed a decrease in the time it takes Google to index pages, specifically articles and blog posts.  Pages being indexed used to take days and then hours and now I am noticing minutes.  This is without being logged into my Google Account....

Googe Up, Yahoo and MSN Down in October

comScore recently released its Search Engine rankings for the month of October 2007 in the US and the results favor Google which is up 1.5% from last month.  Both Microsoft and Yahoo showed decreases in search market share while ASK held steady at 4.7%....

9 Ideas for Blog Posts When You Are Stuck

If you are the type of blogger who writes daily then it becomes important for you to post consistently because your readers begin to expect that from you.  However, what do you do when you're fresh out of ideas and still want to get something valuable out to your readers?...

4 Tips and 11 Resources for Increasing Subscribers

Feed subscribers are quite possibly your most loyal readers therefore it's important to grow your subscriber community as much as possible. With Google's purchase of FeedBurner as well as their own proprietary subscriber calculating technology don't be surprised to see feed subscribers becoming a variable in Google's ranking algorithm. In today's post we'll talk about how to increase your feed subscribers with some very simple tips....

Google Does it Right with Open Platforms

Google's vision of creating open platforms for both OpenSocial and Android (Open Handset Alliance) is absolutely genius. Not only does it help Google competitively but it also helps create a stronger user experience and a strong support community. Here are some of the major benefits to open platforms such as OpenSocial and Android

My Facebook Group is Setup, Now What?

So you were all excited when you first discovered Facebook Groups and noticed that all the cool kids had their own and you quickly jumped on the bandwagon to create one for yourself. You went through the process of creating an enticing title/description, selected the perfect logo and then proceeded to invite all your friends to join...but now what???

Hitwise Expands Targeting Tool

Hitwise, recently announced the launch of a new version of Hitwise Lifestyle, an online targeting tool, which now features Experian MOSAIC™, a preferred household consumer segmentation system. Hitwise Lifestyle provides marketers with robust attitudinal and behavioral customer segmentation data on more than 30,000 websites.

Google Updates Feed Subscriber Calculation

Today at the Google Blog, Mihai Parparita discussed the new way Google will be calculating feed subscribers.  This was in response to many people noticing huge fluctations in their RSS subscribers counts.  Mihai says there is a difference between how subscribers are calculated at Google compared to FeedBurner. ...

SEMPO Releases In House SEM Salary Survey

The Search Engine Marketing Professional Organization (SEMPO), www.sempo.org, today announced it is launching its first ever salary survey of in-house search engine marketing professionals. The survey is open to all in-house SEM professionals whether or not they are currently SEMPO members. Organic and/or paid-search, in-house professionals are all invited to take the survey....

MarketingSherpa Guide Reveals 38% Growth in SEM

MarketingSherpa today released the fourth annual edition of its Search Marketing Benchmark Guide. The search marketing industry is still expanding rapidly - as much as 31% in the United States and 39% globally for 2007....

Choose Your Blogs Wisely

So you just started a new job in the "Insert Category Here" industry and are instantly expected to get up to speed so you can begin helping your team with billable work. You've heard that blogs are a great resource to begin your education, however you discover that there are literally a million blogs you could read, so where do you start?? This situation is one that probably many individuals face and I can understand where they are coming from especially since it's quite difficult to believe which bloggers are actually telling the truth or which bloggers' strategies actually work....

Google Grows Stronger by 7%

Hitwise announced today that Google accounted for 63.98 percent of all US searches in the four weeks ending September 1, 2007. Yahoo! Search, MSN Search and Ask.com each received 22.87, 7.98 and 3.41 percent respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.68 percent of U.S. searches. ...

Smarter Email Marketing

What if you had the ability to launch a smarter email campaign which allowed you to determine the level of your subscribers' engagement down to individual conversions? This is essentially what ClickTracks and Lyris have done by integrating Lyris' email management platform with ClickTracks' analytics product....

WAA Webcast: Web Analyst Salaries and Skills

Web Analytics Associations's experts will provide insight into what is required for a job in Web analytics and why it's tough to find the right people. From marketing skills to technology know-how, find out what employers are looking for, what your peers are doing to land their next jobs and what the business opportunities are in this growing industry....

Leveraging Facebook Groups

Facebook is one of the most powerful social networking services currently available. Its interface and framework allow a person to spread news virally as quick as any social bookmarking service. Facebook Groups, communities of friends with similar interests, are also becoming extremely popular. But, why create a Facebook Group?...

Does Yahoo Have Issues with Blogspot Blogs?

Ever since I started blogging I have noticed that Yahoo! has provided abnormally low number of search engines referrals to my blog. Over the last 4 months, the number of Yahoo! referrals in relation to all search engine referrals to my blog has been 2% whereas Google's share is over 80%. So why is Yahoo! so low...

SEO, Getting Through Barriers

One of the most interesting presentations at Search Engine Strategies was presented by Bill Macaitis, VP Online Marketing at Fox Interactive. Bill Macaitis provided a list of 20 ways to push SEO projects past existing in house/client related barriers. Below is Bill's list and I have also added descriptions as I saw fit....

Implementing Analytics: Do Not Forget the Small Stuff

The web analytics implementation process can often be a long and grueling process which includes numerous resources and environments. When you're trying to focus on items such as accurately trying to integrate with a CMS or ecommerce solutions, forgetting the little things can often occur. Here are a few items worth double checking before you declare the implementation 100% complete......

How do I Leverage On-Site/Behavioral Targeting?

Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting). The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution to your end users so that they are truly engaged with your website....

Google's Gmail A/B Test Over?

In mid July we mentioned that Google's Gmail was doing some A/B testing to help drive more Gmail registrations. During the test we noticed at least 5 or 6 different types of messaging to help lure new users to sign up. The messaging include phrases such as "Start Fresh," "Sign up for Gmail," "Pick a Name," etc...However we believe the test must be pretty close to completion as we have noticed "Pick a Name" with a dark blue background appearing fairly consistently....

WebTrends Marketing Lab 2 Insight

Recently I connected with WebTrends' Director of Product Marketing Matt Langie in order to get some more insight on version 2 of their Marketing Lab product. In the latest version, WebTrends introduced two new additions, WebTrends Score and WebTrends Visitor Intelligence. WebTrends Score allows you to assign a score to different visitor interactions on your site and WebTrends Visitor Intelligence takes the 'engagement score' (as well as visitor behavior) and allows you to deliver customized website experiences to your visitors. Here's how it went.......

Top 10 Web Analytics Blogs - July 2007

Google's Analytics Evangelist, Avinash Kaushik, has just published his quarterly update for the top ten Web Analytics Blogs. Avinash uses Feed Subscribers and Technorati rankings in order to rank the Web Analytics blogs appropriately....

Engage Readers with Sketchcasting

Sketchcasting is basically podcasting with a whiteboard. Rather than publishing content through text or audio, authors express their ideas on a whiteboard (through video). I think this method of conveying thoughts and ideas to your audience is very effective because it will engage readers at a whole new level....

And the Winner is...StatCounter

Aodhan Cullen, CEO of web analytics provider, StatCounter has taken home the prize of Europe's top Entrepreneur under the age of 25. The young StatCounter CEO edged out other leaders from companies such as JT International and Amsterdam's Wakoopa....

Google Using A/B Testing with Gmail Sign-ups

Considering Google uses A/B testing to optimize the performance of their pages, shouldn't all site owners do the same? If you haven't noticed, Google's Gmail home page has been running a small A/B test to help promote new Gmail sign-ups. In Google's case, they are running an A/B/C/D/E test....

Advantages of In-house SEO

The search marketing industry is currently going through a transition phase in which many companies are considering bringing SEO in-house rather than relying on the services of 3rd party search marketing firms. With training from organizations such as the SEMPO Institute as well as the need for companies to have tighter integrations with online marketing efforts, the transition to in-house becomes a much more obvious choice....

Influencing Universal Search

To recap, Universal Search is a term coined by Google in which results from different vertical search engines (images, video, news etc...) are integrated into Google's regular search results. The idea is that textual listings may not necessarily be the most relevant result for a user's query. But when will these different search results show up? For example, what causes a video of a scene from Star Wars to appear within the organic search results for the query: "Darth Vader."...

Find Your Blogging Formula for Success

The key to success in blogging, whether you want to make money, gain more subscribers, or increase visitor engagement is to constantly test new strategies. With A/B or Multivariate testing and using web analytics to measure its performance anyone can move closer to their ideal formula of success. The results from the multivariate testing will allow you to test various alterations before they are 100% live as well as allow you to capitalize on the best performing combinations....

Advanced Search Advertising Curriculum now Available at SEMPO Institute

Marketing professionals who need to know how to leverage pay-per-click (PPC) campaigns for maximum effect and return on investment will benefit from the SEMPO Institute’s new, intensive distance learning class: Advanced Search Advertising, the third class in SEMPO’s (Search Engine Marketing Professional Organization) new series of online classes designed to help marketers better understand the intricacies and dynamics of search-based marketing....

5 Reasons to Incorporate Eye Tracking into your SEM Strategy

If you're looking for a great way to pinpoint conversion issues or test landing pages then consider Eye Tracking. Here are 5 reasons why you should incorporate Eye Tracking into your search marketing strategy....

VisiStat Analytics Busy with Enhancements in June

Analytics provider, VisiStat, has been busy improving its web analytics software with enhancements over the last month. If you haven't used VisiStat before, I actually compared it against Google Analytics late last year....

Latest Innovations from Yahoo!

Usually Google is the search engine known for its innovative new products. Lately, I've noticed some interesting developments from Yahoo! which have started to peak my interest. Yahoo! has had a slow start to 2007 with their latest statement of revenue falling short of financial predictions....

Measuring Visitor Engagement and Behavior

When visitors arrive on your website, what are they doing? Is it what you want or expect them to do; or are they aimlessly wandering around and not finding what they came in looking? Are your potential customers abandoning your site just seconds after their arrival? If you are puzzled because you don't know what visitors are doing, or why, then how can you ever create a decent strategy to offer your visitors a better experience on your website?...

Web Analytics Comparison ? Google vs. VisiStat

VisiStat has now been collecting data on my blog for about a month and a half and I thought, rather than simply talk about VisiStat's product features and its pros & cons, it would be better to compare it to another reputable product in the industry: Google Analytics....

Analytics Analysis For Search Marketers

Having analytics in place is just half of the solution, actually using them and tailoring them to provide solid information and reasoning is what separates those on the leading edge from those on the bleeding edge....

B2B: Know Your Roles

When providing services such as Search Marketing strategies to large B2B tech firms you will find that there are several levels of management to please (this is the case for many large corporations). With above average sales cycles and the focus to produce quality leads its important to establish the right metrics to satisfy all levels within the company....

Being Proactive can Yield High Returns

If your IT team decides that an analytics implementation project is too daunting of a task to code on individual pages, I would suggest that you start with a cost/benefit analysis. According to the time value of money, the NPV of a 2% higher conversion rate (and revenues associated with that) will more than likely be worth a lot more than the cost of the implementation in the first place....

Analytics: You Can't Afford NOT to Track

There are business owners who continually push off the purchase of analytics until their company is financially ready to make the leap and online commitment; or until over inflated marketing projections prove to be just that, and mistakes need to be quantified. Something that the majority of business doesnt seem to realize is the immense insight and knowledge they are missing out on by waiting....

Interactive Media: Good or Bad?

Most search marketing companies have it ingrained in their minds that media on a site is considered a negative feature because search engine spiders cant index the content. After all, if they cant find your content, there goes the relevance that could otherwise have influenced your rankings....

Overrated Metrics

There has always been a certain buzz in the online marketing industry regarding metrics; namely, which metrics to measure and how to accurately track them? I find, more and more that many business owners are sometimes paying attention to metrics that make their business look appealing from an image perspective, rather than to metrics which actually show value to the bottom line....

Being Proactive can Yield High Returns

Web Analytics and tracking user behavior are more popular than ever before, partly because of the availability of robust tools, and partly because of the need in the wake of a growing competitive landscape. It isnt enough just to be online anymore you have to be effective and efficient to capture a larger share of your target market....

Are You Measuring Visitor Engagement and Behavior?

When visitors arrive on your website, what are they doing? Is it what you want or expect them to do; or are they aimlessly wandering around and not finding what they came in looking? Are your potential customers abandoning your site just seconds after their arrival? If you are puzzled because you don't know what visitors are doing, or why, then how can you ever create a decent strategy to offer your visitors a better experience on your website?...



About the Author

Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)

Learn About: