The average user only gives your site 8 seconds to grab their interest before deciding to leave. If you want to increase your website conversion, you need to find a way to grab attention immediately.
However, it's not enough to just increase your website conversion rate. You also need to turn site users into customers. Otherwise, your efforts on conversion are wasted.
The key to converting traffic to sales is understanding your users. This helps you give them the content and products they want. When they see items like that on your site, they'll stay.
So how can you take these tips and apply them to your online baby store? It's easier than you'd think.
Your products should solve a problem for customers. When you identify what problem you're solving, you should lead with that on your landing pages.
For example, any parent is aware of the 8 month sleep regression for babies. If you have a solution to that problem, it should be front-and-center on your landing pages.
Some topics are evergreen - meaning people will search consistently for them year-round. Other topics are seasonal.
If you want to capture more traffic than usual, you can make your hooks timely to whatever events are occurring. This post is an example of timely content.
Increasing website conversion isn't all about the content on your site. Content on others' sites matters as well.
Performing outreach to blogs and influencers in your niche can give you valuable backlinks.
These backlinks provide domain authority, which means that Google will rank your site higher in search results.
Outreach also helps grow your organic traffic. It's like online word-of-mouth. If your store is mentioned in a big blog in your niche, that's almost as good as a user getting a recommendation from a friend.
Once you've identified a problem, and addressed it on a landing page, you're done, right?
Not exactly. You may see a bump in website conversion, but it'd just be temporary.
That's why you need to test different versions of the same content. Sometimes, changing one word, or the color of a banner, will make people convert higher. These small changes might seem like too much work, but they're not. Making these adjustments gives your store an edge over others.
Lastly, you need to focus on your site's content. It's your most valuable asset. Yes, more than the product you have to sale.
Without good content, it's impossible to sell your product. Good content is updated regularly to address issues in your niche.
You don't need to write a 1,000-word blog post every week, but it's not a bad idea to update your blog at least once a week.
Increasing your website conversion rates isn't a job with a due date. It's something you'll always work on as long as you run your store.
We're here to help run your store better. If you want to see what we can do for you, get in touch today.
Search Engine Marketing Columnist
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