Robert Clough

Facebook for Business: How to get Facebook Conversions

Facebook is a great marketing tool to generate more sales and reach out to a larger audience. But how do you get more Facebook conversions? Read on to find out....

Robert Clough

How to Set Up and Run a Successful Facebook Ad Campaign

There's a difference between running a Facebook ad campaign and running a successful Facebook ad campaign. Learn how to set them up the right way....

Robert Clough

5 Benefits of Facebook Advertising for Businesses

Digital marketing is a powerful tool for businesses. Need to reach more of your audience? Check out these five benefits of Facebook advertising....

Robert Clough

How to Convert Facebook Followers Into Loyal Customers

Have you been using your tech skills to build a steady flow of followers on Facebook? Now, learn how to convert Facebook followers into loyal customers....

Robert Clough

Facebook Fighting Engagement Bait in News Feed

In an effort to reduce the spread of spammy posts, Facebook is taking steps to demote engagement bait which takes advantage of their system by encouraging people to engage with a post in an unauthentic way. An example, comment "Yes" if you love rock music....

Jayson DeMers

Which Social Media Platforms Should You Use for SEO?

Social media has become a wonderfully diverse field, with dozens of different platforms in all kinds of different niches....

Mike Moran

Is regulation an adverse event for pharmaceutical social listening?

Every industry has its unique issues. Yet some regulated industries have special concerns when they embark on social media listening. I'm talking specfically here about pharmaceutical companies. ...

Jennifer Cario

Facebook Unveils News Feed Overhaul

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Two years ago, everyone's love-hate relationship with Facebook got a little more passionate when Mark Zuckerburg changed things up and introduced us to Facebook Timeline.  Love it or hate it, it's all about to change again. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}...

Mike Moran

Internet Marketers Must Listen Before They Speak

As marketers, we spend a lot of time thinking about our message, as well we should. Our job is to tell prospective customers how we can help them, so we focus on what we say. The Internet has turned the tables on marketers, however. Time was that marketing messages were conceived by extremely creative people to get attention for products, but now, listening to what customers say and do are just as important as creativity. Old-time marketers have always listened to a few customers in focus groups, so you can think of the Internet is the biggest focus group of...

Mike Moran

Using Google Strategies for Facebook Ads

Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google's. And you've probably read about Facebook ads, or perhaps even tried them yourself. And maybe you've decided that they just don't work. You might be right, but it could also be that you are trying to use Facebook ads the same way you use Google ads, when you ought to be doing something very different....

Stone Reuning

Stop Neglecting LinkedIn as a Resource for Leads

Facebook seems like the star of the social networking show these days, doesn't it? It's where people connect and keep in touch with friends and family all over the world, and from a business perspective there's no doubt it can be a great place to build relationships and gain contacts. With all of the press surrounding Facebook though, it can be easy to forget that another network out there offers its own advantages: LinkedIn....

Todd Bailey

You've Made the Majors, Now Play in It

If you were a small startup, suddenly becoming hugely popular, would you align with a bigger brand or keep the startup momentum churning?  It's somewhat akin to the decision some high school or in-college athletes face when approached by major-league teams.  Do you carry on with your innocent talent or do you join the ranks of the bigger and better experienced, hoping to maintain that initial spark?...

Stoney deGeyter

Making the Case For SEO in a Social Media World

In the last few years social media has jumped to the forefront of online marketing for many small businesses. Some business owners aren't even bothering to market (or in some cases even build) their websites anymore.

Stone Reuning

How you Can Use Static FBML Language to Customize your Facebook Page and Drive More Leads

Easily create your custom Facebook profile by using static FBML language and maximize the value of your social networking efforts. With its ever-increasing number of users and sheer magnitude of its future plans, you can't afford to ignore this dominant social network. Static FBML language is a powerful tool to help you get even more benefits out of being on Facebook....

Sage Lewis

Hitwise Says Facebook Most Popular U.S. Site

Hitwise says Facebook Most Popular U.S. Site. Did you think this day would come? That a social media site would over take the mighty Google in traffic? Hitwise says that day has finally come....

Sage Lewis

Chadwick Martin Bailey Study On Social Media and Buying

An interesting study by Chadwick Martin Bailey: "Consumers Engaged Via Social Media Are More Likely To Buy, Recommend" - "The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook's over 400 million users, the opportunity is great for social media marketers."...

Stone Reuning

9 Do's and Don'ts For Building a Social Bookmarking Network

Developing a strong presence on social networking and bookmarking sites doesn't involve complex formulas or algorithms. Sure, sites like Digg and Reddit have algorithms, but your best bet is to focus on the two major pillars of success on social bookmarking sites - great content and a network of users to promote it - rather than focusing on racing to the front page....

Mike Moran

"I don't have time for Facebook and Twitter"

Social media is free, but what's the catch? Time. We only have so much time to spend putting our message out there, but we don't want to limit how many people can hear what we have to say. This problem comes up in many ways, but the simplest is the dichotomy between Facebook and Twitter. Many folks decide to spend the bulk of their social time on one or the other, with relatively few people using both. If Google Buzz catches fire, this fragmentation might only increase. What's a marketer to do?...

Manoj Jasra

126 Million Blogs on the Internet

JESS3, a creative agency specializing in data visualization, has put together an amazing video which shows the current state of the Internet. We have highlighted some of the data below, but please also watch the video for yourself (it rivals the Social Media Revolution)....

Sage Lewis

Proof! Facebook Fan Pages Work

Marketing Pilgrim reported on a study dealing with the effectiveness of Facebook fan pages. The study makes a pretty strong case for the power of Facebook....

Jennifer Laycock

The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part Three

Today we're going to take a look at how to make use of the Photos and Video applications. These are your chances to really add some content to your Facebook Page. Sure, you can (and probably should) have this content set up on other areas of the web designed for it (Photos could be shared over at Flickr and videos find homes on sites like YouTube), but there is an advantage in housing this content on Facebook.

Jennifer Laycock

The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part Two

Tons of companies come in to Facebook, set up their page, throw a few photos and status updates on it and leave. Doing this is akin to building a web site without bothering to optimize it for search engines and create a content strategy.

Jennifer Laycock

The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part One

There's amazing viral potential involved with Facebook pages and it provides companies an easy way to reap the benefits of photos, videos, discussion forums, micro-blogging and pretty much every other form of social media in one neat little package.

Paul Jahn

No Social Media for You! 100,000 Fans at a Time

Imagine being a Tennessee Volunteer football fan. There are a lot of them, maybe including yourself. So, you and over 100,000 other fans go to Knoxville on a fall Saturday morning to watch your beloved Volunteers take on Alabama, you take a picture with your cell phone, then a security guard comes up saying "I'll need you to erase that picture and to leave the stadium now".

Manoj Jasra

Facebook and Twitter Increase in Total Minutes on Site

Top 10 Social Networking and Blog Sites Ranked by Total Minutes for April 2009 and their Year-over-Year Percent Growth (U.S., Home and Work).  Facebook and Twitter increase dramatically whereas MySpace sees a decrease in total minutes....

Beth Harte

Facebook: Are they really your friends (or customers)?

Are all those people on Facebook really your friends (or customers)? ...

Beth Harte

Social Networks, Your Way

I have rules about my social networks and I am sure most people who are comfortable utilizing social networks do too. When someone is just starting to get involved in building up their social network it's hard to know or recognize when and where to set boundaries. As well, there seems to be a bit of a challenge when it comes to being completely professional or being yourself.  Luckily, the rule of being "you" is winning out and those folks who think they are being "professional" in sending blog links, promotional introductions, and other spammy items are turning into "professional...

Karri Flatla

My Relationship with Facebook: Can We Talk?

I'm probably going to lose a lot of Friends with this post, but I need to get some stuff off my chest about Facebook. If you're a real Friend, you'll listen without judgment. If not, it was nice Facebooking with you. I hope there are no hard feelings left in my wake....

Manoj Jasra

Give Me 5 Wishes Facebook Group Genie

In the past I have discussed how to create Successful Facebook groups, however I still find the regular (non sponsored) Facebook groups very limited. Below is my personal wish list for Facebook Groups...

Debra Mastaler

A Step by Step Plan on How to Market Your Site on Facebook

If you've heard about Facebook and understand it can help grow your business but aren't sure how to get started, read on. This article is a step-by-step outline on how to market yourself on Facebook.

Manoj Jasra

My Facebook Group is Setup, Now What?

So you were all excited when you first discovered Facebook Groups and noticed that all the cool kids had their own and you quickly jumped on the bandwagon to create one for yourself. You went through the process of creating an enticing title/description, selected the perfect logo and then proceeded to invite all your friends to join...but now what???

Manoj Jasra

Leveraging Facebook Groups

Facebook is one of the most powerful social networking services currently available. Its interface and framework allow a person to spread news virally as quick as any social bookmarking service. Facebook Groups, communities of friends with similar interests, are also becoming extremely popular. But, why create a Facebook Group?...

Todd Mintz

The SEO Invasion of Facebook

Recently, many prominent members of the SEO community that I follow and respect all started talking about Facebook simultaneously which told me that I was missing out on an important conversation that I needed to hear and participate in. So, I went back to Facebook, created my page and I now see its enormous potential....