Tons of companies come in to Facebook, set up their page, throw a few photos and status updates on it and leave. Doing this is akin to building a web site without bothering to optimize it for search engines and create a content strategy.
There's amazing viral potential involved with Facebook pages and it provides companies an easy way to reap the benefits of photos, videos, discussion forums, micro-blogging and pretty much every other form of social media in one neat little package.
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