Local Search

About search engine results based on the geographic area



What To Focus On

  • Mobile Friendly Website
  • Manage Your GMB Page
  • Target Local Keywords
  • Use Local Directories
  • Optimize Voice Search
More ...



Regional

Search engines and directories for regional areas



5 Smart Design Tips for Mobile First Web Design That Benefit Your SEO

Mobile Internet usage keeps growing in popularity. In fact, over half of all web traffic now comes from a mobile device....



How to Make an Existing Website Mobile-Friendly

It's now essential for your SEO to have an adaptable website. Read on to find out how to make an existing website mobile friendly....



Apps in a Flash: How You Can Improve Internet Latency and Improve Application Performance

Americans spend over 2 hours on their phone per day. Apps take up the majority of this time....



Is Your Website Ready for Google's Mobile-First Index

More websites are being added to the Google mobile-first index. Most importantly, what does this mean for your site's SEO? Get the latest right here....



How to Send An Uber Targeted Mobile Campaign

Are you getting ready to launch a mobile campaign to send to prospective clients? Read this article to learn how to implement your ad campaign effectively....



How to Optimize Your Google My Business Profile

Optimizing your Google My Business profile is actually easy and quick. And hugely beneficial for your business. But like everything else, if it's done wrong, you won't reap the rewards. With that in mind, here's your guide on how I optimized my business profile for maximum results....



Why Should You Care About Google Local Services Ads?

Are you wondering how to climb to the top of Google Local Services Ads? Learn why and how to advertise your local services on Google....



Keeping it Local: How to Choose the Best Local SEO Company

Are you looking to hire a local SEO company for your business? If so, check out this guide to learn how to find the best local SEO company....



Why is Country Targeting Important for Your Business

Country targeting plays an important role for the marketing of your business. Keep reading for why is country targeting important for your business....



A How To Guide: 5 Tips for the Best Local SEO Possible

Local SEO can benefit big and small businesses alike! Check out this how-to guide to learn how you too can achieve the best local SEO possible in 5 easy tips!...



Local SEO Checklist: Search Ranking Factors for 2019

This local SEO checklist will ensure your business ranks in 2019. Check out our tips and tricks to get started....



Outrank The Business Next Door: The 3 Best Local SEO Tips To Implement In Your Strategy In 2019

Are you revising your SEO strategy this year? Use these 3 best local SEO tips to help you outrank your competitors....



Your Guide to Local SEO

What is Local SEO? Why is it important? What can it do for my business? This guide will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors....



Local Search isn't always so local

I've been spending a lot of time recently looking at local search, and discussing its importance with dozens of small businesses at the events I speak at. One discussion keeps coming up that I believe is terribly misguided. Small businesses think that their only competition in local search will come from other small businesses. So, as long as they stay ahead of their local competition, they are fine. I don't believe that viewpoint will turn out to be correct in the end....



Do online reviews matter to your existing customers

This is an easy question, right? I know I thought so. Sure, small businesses (or any size business) must be vigilant about all posted customer reviews, because they are the first impression that a potential new customer gets of your business. But existing customers? They already know you and they have chosen you. Surely your online reviews don't matter to them. Yeah, well, that is what I thought, too, until a friend of mine related a story that taught me otherwise....



Does Your Small Business Think Local

For a long time, small businesses struggled with search marketing, because to succeed, they had to specialize, rather than being all things to all people in a local area. That's still good advice, but changes in how people use search (and in how search engines work) are suddenly making your location every bit as important as your specialty, at least for some businesses....



Creating Good Localized Copy, Without Much Hassle

This is short and sweet local SEO tip and one that can be completed at almost zero cost. Over the past few weeks I've been working with a website that interfaces with a lot wedding vendors, service oriented businesses like florist, photographers, reception halls, DJs. All of these businesses compete locally, and most websites have a number of different pages describing the services offered as well as the experience level of the provider. While reviewing hundreds of these websites I've picked up on a common missed SEO opportunity. That is a majority of the website copy does not include localized...



Cultural Customization: Localization and Keywords for International Markets

English may still be the dominant language in terms of content on the Web, but the majority of the world's internet users' first language isn't English. And this disparity creates a rather lucrative opportunity for those seeking to enter new markets: the competition for key search terms is much less on the non-English language internet, therefore it's possible to achieve high search engine rankings far easier than in English....



5 Ways to Use Retail SEO to Improve Local Rankings

Local SEO doesn't just increase your Google ranking, it can also supercharge your foot traffic. Here are five retail SEO strategies every store owner needs....



The 3 Variables of Google Local Search

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis hard to deny. Local search results don't play into this scheme. They have variables such as size of the map, and definition of a region's center that combine with trust, a citation, or sometimes what I call "sureness factors" to determine what businesses should be recommended. This post isn't a blueprint for better local rankings, but...



Going Down The Long Tail of Local Search

As the growth of local search continues, companies who serve large regions by remote service, warehouses, or otherwise should not feel disadvantaged from an obscure physical address. These companies can naturally optimize across a region by discovering how searches for niche areas occur within a larger region. Because so many searches are now localized a long tail of local phrases are emerging within major metropolitan areas. By drilling down for the names of towns, neighborhoods, municipalities, counties, and zip codes that receive search volume businesses serving larger regions can take the long tail approach to incremental increases in local search...



Does cleaning out cookies stop personalization

Many marketers are asking me about personalized marketing, which you should expect to see more and more of in the next few years. We've already seen behavioral targeting in display ads and personalized search, and we'll see more personalized advertising emerge. But are we marketers just assuming that users will allow all this personalized marketing in? What if they clean their cookies regularly? Will that prevent those users from being exposed to personalized ads?...



Interview: Peter Hutto of Local.com

This past week I had the chance to catch up with Peter Hutto, Vice President, Business Development and Sales at Local.com to get some insight on his session regarding Local 2.0 at Search Engine Strategies in San Jose....