The importance of local search on the future of your business can't be understated. Google, Yahoo, Bing and now Facebook have all placed an emphasis on being able to find, review and recommend local businesses. If the four biggest websites on the Internet are all pointing in the same direction, isn't it about time you took the idea seriously?
Not only is local search traffic more apt to buy, and buy quickly, it's the traffic that you're often paying a fortune to reach when using other marketing channels (ads, direct mail, commercials, etc.).
It's time to get serious about local SEO, and this guide should be just what you need to get you started.
Chris Warden is a seasoned entrepreneur and CEO. Starting his entrepreneurial career at age 19, he has performed in numerous capacities owning and managing both offline and online companies. Chris now serves as CEO of Spread Effect, a leading content marketing and publishing company. He is a member of the Young Entrepreneur Council (YEC) and often writes on topics of content marketing, SEO, and business development. He’s passionate about building and mentoring world-class teams and loves to chat with like-minded individuals. You can connect with Chris via Linkedin, Twitter - @ChrisWarden_SE, or Google+.
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