If you feel like you're not generating as much revenue as you think you should for your portable generator business, you probably aren't.
But why is that? Your inventory is selling, just not as fast or as much as you'd hoped. To find out there are a few key questions you should be asking.
What's my marketing strategy? Am I using all the marketing tools available to me? What am I missing in my marketing campaign?
Chances are the answers to the last two questions are "no" and "yes" respectively. So, what are you missing from your marketing strategy?
The answer is probably SEO. Nearly everyone underestimates the power of good SEO. Good SEO is what drives organic traffic, turning leads into sales.
Keep reading to find out good SEO can increase your sales.
SEO stands for Search Engine Optimization. SEO is what helps websites have a high listing on search engine results pages.
SEO does this through the use of keywords embedded within a post, article or website, but there is much more to it than that.
SEO also relies on internal/external links, credibility, and staying current on trends within the industry. Let's take a closer looks at some of the different aspects of SEO.
Keyword selection is exactly how it sounds (selecting keywords) with none of the ease it implies. Keyword selection is crucial to good SEO.
It's important to keep up with current trends in keyword selection, as well as scoping out what your competition is using.
You also want to be sure to use commercial intent keywords. Especially when you're trying to sell a product such as portable generators. Keywords that can meet commercial intent are best, cheap, discount, etc.
The right keywords will draw customers to your website and help increase conversion rates. Ultimately, increasing your sales and revenue streams.
Internal and external links are another major necessity of good SEO. Internal and external links are just like they sound hyperlinks within a body of content (usually an article or blog post) that take the reader to another page or website.
Internal links link to another page (usually blog post, contact, or about pages) of the same website as the current page.
External links are the same as internal links but they take the reader to a different website altogether. These are used to provide references for facts used within the post or to help create backlinks.
Choosing the right links is incredibly important as it provides credibility to your website. When writing a blog post about portable generators you probably don't want a bunch of links that take readers to competitive companies, or companies that have nothing to do with what you are selling.
Now that you've learned a little bit about what SEO is and how it works, let's take a look at exactly how SEO can help to increase your portable generator sales.
One of the greatest benefits of SEO is the ability to increase brand awareness. This is achieved by having strong SEO throughout your site and posts.
Strong SEO content will help your site rank higher in Google search results drawing in more potential customers. The higher you rank, the more your brand becomes recognized and even synonymous with portable generators.
This will increase sales and revenue with your brand name being a trusted business to buy from.
Reviews are the lifeblood of any company. Reviews on products sold and customer service experiences can make or break a company.
Good SEO brings customers which can bring more reviews. And with more reviews comes better SEO. It's the circle of marketing life.
Good SEO brings good customer reviews and good customer reviews help to increase SEO rankings in search engine results. This is because positive reviews provide credibility to your website.
Most people nowadays turn to the internet to find what they are looking for. As a result, the days of spending money on big detailed ads in the yellow pages are over. Instead, companies must rely on SEO marketing strategies to attract new customers.
Even local businesses or small independent internet companies can reap the rewards of SEO. 72% of customers who search the internet visit a store within five miles of their home. And 28% of searches for a product or business nearby resulted in a sale.
SEO has proven time and again to increase sales and revenue by providing credibility to a company and higher rankings in search engine results.
Because SEO is so important to get a company noticed by potential customers, there needs to be content to provide SEO. For this reason, it is beneficial for companies to have their own blogs on their websites.
These blogs provide information to customers and help increase search engine result rankings. Source Power Solutions is an example of a company using a blog to help sell portable generators.
These blogs should be informative for the reader, either detailing the five best portable generators or explaining the do's and don'ts of owning a portable generator.
Now that you've seen what SEO is and how it works, it's time to start looking at your marketing strategy. Analyze how well your current strategy is working for you and see if there is a place where you can improve your SEO.
Should you develop a blog? Maybe add a few keywords to your content to help your website climb in search engine result rankings. Are you using any keywords you do have effectively?
If you are truly serious about increasing your portable generator sales then you can't go wrong with a little SEO to get the ball rolling.
If you're still unsure of how to begin incorporating SEO into your marketing strategy check out our post SEO hacks for small business in 2018!
Search Engine Marketing Columnist
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