Search engine optimization (SEO) is widely known for its value in driving traffic and conversions. But it's important to not overlook search engine marketing (SEM).
Some fail to realize the differences between the two, which is essential to know when building online marketing campaigns. Because of the misunderstandings, some will overlook the importance of the other.
Before you decide on which of the two to use and how to use them, take a look at this quick SEO vs SEM guide.
Sure, you've heard the term SEO thrown around quite often. But what does it really entail? In a nutshell, SEO is a part of SEM, which consists of many other components.
The purpose of SEO is to help maximize the traffic your website receives. This is done by optimizing for keywords that help the site get ranked higher in search engines like Google, Bing, and Yahoo.
Now, there are on-page and off-page SEO factors. Let's take a look at on-page optimization:
Blog posts and website content that's high-quality and optimized with keywords
Fast loading web pages
Social share buttons implemented into the content
Clean and formatting page URLs
Placing keywords naturally in the title tags, heading tags, meta descriptions, alt text, etc.
These are just some of the SEO components for on-page SEO. Let's take a look at off-page SEO:
Social share signals (user engagement, such as likes, comments, and shares)
High-quality, natural backlinks
And there are various other factors. You can use sites to determine if your SEO Sydney strategy is working. You can use the site to check the optimization of your landing pages or blog posts.
Paid search is the opposite of SEO, which is considered free, other than what you pay an SEO expert and writer.
There's really no success for one without the other. In a sense, you need both to get the results you truly desire. For instance, you can't succeed in SEM without organic SEO.
If you have a bunch of PPC ads up that lead to poor quality content pages, then your marketing campaign will undoubtedly fail. The two must work hand-in-hand.
The type of campaign you're running will also help determine which of the two best suits the bill. For instance, if you have a limited time offer, then SEM is the better route since SEO takes time to get results from.
Since SEO can take a while in the beginning, it's ideal for businesses to use SEM to start getting traffic to their site. As you can see, there are various benefits to using both together.
There's a lot to learn about online marketing overall. You can get your daily dose of information from Search Engine Guide.
Here, we have an assortment of articles with tips and guides for carrying out all sorts of strategies for digital marketing. This includes brand building, analytics, social media, link building and more.
Explore the rest of our blog to see what you can learn to improve your SEO or SEM!
Search Engine Marketing Columnist
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