It's hard to compete in business today if you don't have a strategy for getting new customers online. Unfortunately, many companies fail when it comes to online marketing.
Reports show that 45% of businesses don't have a strategy developed for digital marketing. This leads to a lot of guess-work that doesn't produce results.
You need to be up to date on the latest marketing trends if you want to compete online. Below are five of the top marketing trends in 2020 that are worth knowing about.
Using influencers to promote your products isn't a new thing. Since Instagram has gotten popular, businesses have been using people with high follower counts to promote their products. The problem is, it's hard to send people to your website in promotional posts.
Things have changed with shoppable posts. You can now sell your products straight on social media news feeds. You don't have to worry about someone finding your website to buy your products anymore.
It takes a lot of work to get to position one in Google. What if you could focus on getting to the first page and jump to the top from there?
Position zero will help you do that. Google now displays rich text snippets on many of its search results. If you optimize your website for these snippets, you can get the top position in Google and beat out the number one result.
Smart home devices used to be a novelty. Things are different now that voice recognition has gotten better. Voice search is becoming commonplace.
This means that you will have new voice-search keywords to optimize for on your website. If you optimize early, you can get more visibility to voice searchers than your competitors.
There is a lot of competition for consumer attention online. This means that you need a way to stand out if you want people to pay attention to your brand.
Providing interactive content is a way to stand out from the crowd. Interactive content will keep your customers on your page longer and keep people engaged with your brand.
For the longest time, success in marketing has been about getting your customers to the finish line. As long as you made the sale, your marketing campaign was considered a success. Growth marketing changes that.
Instead of looking at the final result of your marketing campaign, growth marketing looks at your entire customer lifecycle. It's about creating a great experience that will push customers to re-engage with your brand after buying.
It's hard to compete online if you aren't up to date with the best ways to reach your customers. Make sure to keep up with the top marketing trends, so you know what you need to do. A little research ahead of time will help you bring more customers to your business.
Are you interested in learning about the tools you need to implement the marketing strategies above? Head back to our blog to learn what you need to invest in to start getting results from your marketing.
Search Engine Marketing Columnist
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