Search Engine News

How to Identify Non-Ranking URL Page Types Using Google Site Search

Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page...

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your ...

One Easy Trick to Convert Website Visitors Into Leads

Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect.

Matt Cutts on How Google Handles 404 & 410 Status Codes

In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit d...

Google Q1 2014 Earnings: Profits Up as CPCs Slide

Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year.

Microsoft's Scroogled Campaign: Dead ... Again?

Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campai...

Microsoft's Scroogled Campaign: Dead...Again?

Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campai...

Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their si...

Understanding multi-device user behavior in a single view

70% of Consumers Researching Cars Turn to Search Engines First [Stats]

New data from Kenshoo on the automotive industry, shows that search engines are the No. 1 place consumers go to find information about automobiles - and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.

What if…(The More Things Change, the More Different They Become)

As you ease into your ergo chair, or settle in astride your giant yoga ball behind your computer, you face another day. Another day of gathering data, auditing web pages, digging into keyword reports, meetings with engineering, design, m...

Bing Supports Vets with General Assembly's Opportunity Fund

General Assembly , a global educational group that provides best-of-class practical education in business, technology and design, is empowering the next generation of innovators and entrepreneurs. This week, General Assembly is unveiling...

From Link Building to Link Earning: 3 Ways to Transition

Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to ...

3 Paths to Marketing Success From Personal Brands

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel brand recognition, content development, incoming traffic, links, SEO, PR and marketing eff...

Google Shopping Campaigns Transition Tips

Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.

Yahoo Wants Google's Spot as the Default iOS Search Engine

Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google currently pays Apple about $1 billion a year to be the default iOS search engine.

How Search Insights Can Inform Your Event Strategy

SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights.

Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed lik... Gets More Personal

At Build, we previewed Cortana powered by Bing which will ship with the upcoming release of Windows Phone 8.1. One of the things that makes Cortana so helpful is her ability to learn about your preferences and interests. As we talked abo...

New Ad review center features help save you time and offer improved controls.

6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]

Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.

+Post ads now available to all advertisers and support Hangouts on Air

Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks...

The Hidden Skill Every PPC Manager Should Possess: Sleuthing

The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here's one example of why sleuthing is a critical skill of managing PPC accounts.

Will Google Reward Secure Websites With Better Search Rankings?

Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted at this, having recently spoken about about such a move.

Google Testing In-Store Conversions Tied to AdWords Ads

Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords."

Google & Bing Now Showing LinkedIn Rich Snippets

When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location.

Next Tuesday is your chance to step inside AdWords

Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live.

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