Search Engine News

Are All Sitewide Links Unnatural?

While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or you should try to remove or disavow these links.

4 Keyword Research Techniques in an Age of Vanishing Keyword Data

Keywords still matter and Google is making it harder for us to find them. But not impossible Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.

Rank Still Matters in the Age of Secure Search

Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.

Bing in the Classroom Now Available to All Schools in the US

Today, we're proud to unveil the next phase of the Bing in the Classroom  program, including broad availability of our ad-free, safer, more private search to all eligible K-12 public and private schools in the US.  Along with p...

Bing in the Classroom Now Available to All Schools in the US

Today, we're proud to unveil the next phase of the Bing in the Classroom  program, including broad availability of our ad-free, safer, more private search to all eligible K-12 public and private schools in the US.  Along with p...

Google Wants to Woo Enterprise Clients Away from AdWords Management Platforms

Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for ...

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for ...

Introducing our global Google+ page for webmasters

Schema.org Introduces New Elements for Actions

Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked."

Search and Earn Airline Miles and Gas with Bing

Just in time for the spring travel  season, Bing Rewards has added two new offers for members to help keep their expenses down. Now members can search and earn airline miles with popular airlines as well as hotels, and they can also...

Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools & More

During a live stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.

Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.

Sharing the latest AdWords innovations

Sharing the latest AdWords innovations

Step inside the future of AdWords

26 Free (or Free-to-Try) Online Collaborative Tools for Marketers

Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.

Google Analytics Content Reports: Understanding the Key Benefits

The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session.

What Do Google's Earnings Reports Tell Us About AdWords Trends?

Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising?

Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird

For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rofous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon – into various animated logos.

PostJoint Google Penalty Fallout Continues

PostJoint has reconfirmed their penalty in Google. Their penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewh...

Google Trends Now Lets You Subscribe to Search Topics

Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as receive notifications from Google on any specific topic you like, all which are sent via ...

Google Analytics Combines Data From All Devices; Renames Visits, Visitors

Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated web data and app data within the same reports. These new views roll out to all accounts starting this week.

Predictions with Bing

As Yogi Berra once said, “it’s tough to make predictions, especially about the future.” One of the most interesting aspects of search engines is their ability to process trillions of signals to reflect what is happening...

7 Tips to Ensure Your SEO Strategy Supports Your Brand

Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven area where you need to make sure the brand is given its fair share of SEO attention.

Google AdWords RLSA: 3 Ways to Take Full Advantage

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success.

What Type of Content Should You Create: Long or Short?

Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right...

Title Tags & SEO: 3 Golden Rules

Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title t...

New upgrade option for Shopping campaigns

Guest Blog Network PostJoint Confirms Google Penalty

Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty la...

How to Identify Non-Ranking URL Page Types Using Google Site Search

Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page...

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