Search Engine News

Reach local customers searching on Google Maps

Whether they are searching for a rental car near their office or a bakery close to a relative’s house, people expect fast, relevant and useful results from Google Maps. Great local commercial listings have always added useful information t..

Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator

In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for "beam me up" and a new language option to Bing Translator: Klingon.

10 Essential WordPress Plugins to Improve SEO & Usability

Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and convers..

How to Be a Badass Link Builder

If you build links like an actual human being then you're building links like a badass. You're making friends and your links are bulletproof. It's hard work. It will take time, energy, and brainpower to increase your rankings and traffic.

Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?

Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it's worth looking at some of the moats Yelp has built in local search that won't make it so ..

I/O Announcement: Google Analytics Premium data in BigQuery is coming soon

The landscape in data analysis has changed rapidly in the past few years. Organizations and developers are analyzing larger data sets, from more data sources, to drive their decision-making. They are examining huge volumes of unsampled dat..

6 Hours of SEO, Social, Crawling and Authority Webinars in 1 Post

We’ve had thousands of people view these webinars, but if you haven’t seen them yet, here they are again.  During the fall and winter, we put together a series of 6 webinars.  Each is about an hour long, and captures ..

The Future of Measurement Starts at I/O: What’s New and on the Horizon for Analytics

Last year at I/O we launched Mobile App Analytics , a re-imagining of app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided are already helping hundreds of..

Google Maps Gets a Brand New Look

Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new ..

Google+ Gets Big, Image-Heavy Redesign

Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add some interesting functionality, the ridiculously huge cover photos are a bit hard for some users to swallow...

OK Google: 'The End of Search as We Know It'

Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant o..

Upcoming Learn with Google webinar: Driving Deeper Engagement with your App Users

With over 85 billion app downloads across the Google Play and Apple App stores, advertisers need to know how to promote their apps as efficiently as possible. They need to understand what channels drive the most engaged users and find ways..

Company Logos Coming to Google Search Results, Thanks to New schema.org Markup

Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.

A fresh look for AdWords Express

Today, when you log into AdWords Express , you’ll notice a brand new look. We’ve listened to your feedback and worked with a lot of small businesses to streamline the AdWords Express experience. It’s part of our ongoing efforts to make Goo..

What You Need to Know About Marketing Automation

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunitie..

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.

GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data

GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here's a step-by-step gu..

What is Mobile App Attribution & Why is it Important?

Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting.

CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience. He spoke on technology, Google Now, opportunity, negativity, an..

Google Launches Paid Music Streaming Service

Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple's Genius tool, designed to help users find new music.

Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]

Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the sto..

Google Takes Manual Action Against Thousands of Link Sellers

Google is continuing to take action on link networks that violate its guidelines as well. Google's Distinguished Engineer Matt Cutts reported that Google has taken action against "several thousand" link sellers for passing PageRank.

Using schema.org markup for organization logos

Webmaster level: all Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search resul..

Germany Orders Google to Restrict Autocomplete Results

In a ruling this week, a German federal court said Google must restrict information in autocomplete when it violates personal rights. The suit, filed by an unnamed man, claimed defamatory autocomplete suggestions on Google.de linked him to ..

Doing more with the reporting dimensions in your account

The performance reports in your AdSense account are key to understanding your earnings and to identifying optimization opportunities. We’re continuously reviewing your feedback in order to improve the reporting functionality for you. Today..

Google CEO Larry Page Suffers From Rare Voice Health Issue

Google CEO Larry Page has revealed some new details about a rare condition that caused him to lose his voice. It was a second case of vocal cord paralysis. While he is quick to state it isn’t life threatening, it has weakened his speaking v..

5 Kickin’ New Google AdWords Features to Try

Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center..

Is Google+ Really a Brand Ghost Town?

A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article makes it seem. Why? Because brands that are doing it well, and seemingly doing it right, are in it for the long haul.

Boldly Go Where No Homepage Has Gone Before

On the Bing homepage, our mission over the past 5 years has been to help you explore the world around you, to seek out new views and new angles.  Today, we’re boldly going where no homepage has gone before. Visit Bing  toda..

Google Analytics at Google I/O

We’ve been working hard getting ready for Google I/O! We're livestreaming our presentation on how to optimize web and mobile apps across devices using Google Analytics on Thursday, May 16 at 1:40pm PT and we’d like to invite everyone to jo..

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