Earlier this week, folks using their Bing Webmaster Tools would have noticed a new tool slipped into the mix. On the "Crawl" tab, you can now find a link to the Markup Validation Tool. This tool is a great way to understand if ..
Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress.
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.
This week we have been encouraging people to take another look at Bing. To help folks who may not have used us in a while find some of our favorite features, we’ve pulled together a quick list of some cool things you can do on..
Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keyword..
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from t..
Trover is a new mobile local discovery app built around geotagged images. Trover’s CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalize..
Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer ..
A recent study by Carnegie Mellon University, MIT and Georgia Tech researchers found that 25 percent of tweets aren’t even worth reading, according to participants. They believe better filters will help. Actually, they have it all backwards..
A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint.
Good news for Google Site Search owners who manage multiple Google Site Search engines! You can now share query quota between paid GSS and free Custom Search engines. This may be useful for you if you pay for a quota with Google Site..
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolat..
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few applications that we see as category leade..
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results..
Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1 filing today for its initial public offering.
Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest is driving more referral traffic than Google+, LinkedIn, Reddit, and YouTube.
The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to Congress, and will send two Google reps to Washington, D.C., to give a “closed-door briefing” on the new ..
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion.
We’re glad to announce that Indonesian has just joined the family of AdSense supported languages. Let’s celebrate by raising our hands in a kecak dance , watching a wayang kulit show or cooking traditional Indonesian recipes . If you have ..
There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be to be able to survive and thrive with or without Google. Never forget the quality, intent and relevancy of the link building ..
Google’s privacy policy revisions and the continued expansion of Google + are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks ..
Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what’s expected to be a big year for paid search. ..
Business optimization in a digital age is the overriding theme for SES London this year. But it goes far beyond that. Experience first class business education on the latest SEO, social, PPC, local, and mobile strategies, as well as network..
The top U.S. search engines have entered into an agreement with Universal Business Listings and Bruce Clay Inc. to launch a new program called Local Paid Inclusion that promises to "put your business above the competition" in local organic ..
On Friday, four teams from around the world were informed that they had won a $75,000 grant to propel their Imagine Cup ideas and prototypes to the next level. One of the winners was Lifelens a distributed team that developed an innovative..
Starting today, we will begin rolling out updates to your Impression Share metrics , which include new ad group-level impression share metrics as well as revised campaign-level impression share metrics. We've also changed the frequen..
Everybody loves a good rivalry. Whether it’s celebrities vying for an Oscar, artists competing for a Grammy, or presidential hopefuls stumping for the nomination, we all enjoy a good competition. That said, some races are more..
Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski..
We are pleased to announce the winners, pending official confirmation, of the three Bing Rewards sweepstakes that ended on January 11. Our new sweeps have begun and end on January 31. Keep reading for details on the great prizes we&..
Whether you've decided to move your website to a new domain or you're moving content within a current website, it's important to know how to protect the trust value your current content has with the engines. Over time, links get..
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