Search Engine News

 

New Schema.org support for retailer shipping data

Women in search: Why allies and networking are critical

How to be an active ally for equality in the search industry. Plus, networking resources for women in search. Please visit Search Engine Land for the full article.

Google now supports shipping details schema for product results

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search. Please visit Search Engine Land for the full article.

Google rolling out video appointments, online classes to local business profiles

It requires a booking relationship with a Reserve with Google partner. Please visit Search Engine Land for the full article.

No excuses: Here’s why you need to attend SMX

Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales! Please visit Search Engine Land for the full article.

Here’s why you need to attend SMX

Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales! Please visit Search Engine Land for the full article.

New open source robots.txt projects

Did Google just hint at an authority profile?

A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update. Please visit Search Engine Land for the full article.

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. Please visit Search Engine Land for the full article.

Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Please visit Search Engine Land for the full article.

A new era has arrived in local search: Google’s Local Trust Pack

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. Please visit Search Engine Land for the full article.

SMX is Coming to You in December 2020: Be a Part of it!

Interested in speaking at SMX? Now’s the time to submit your session idea. Please visit Search Engine Land for the full article.

Googlebot will soon speak HTTP/2

This decade’s most important marketing question: What data rights do advertisers possess?

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Search Engine Land for the full article.

GoogleBot to soon crawl over HTTP/2

While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Please visit Search Engine Land for the full article.

Facebook Business Suite is a new cross-app management tool for SMBs

Seeks to bring simplicity and centralized control to content management on Facebook and Instagram. Please visit Search Engine Land for the full article.

How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Please visit Search Engine Land for the full article.

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

Responding to changing consumer behavior, Google starts emphasizing BOPIS Please visit Search Engine Land for the full article.

Keywords in generic top-level domains won’t help you rank better

Here’s how Google treats every type of TLD. Please visit Search Engine Land for the full article.

Join us online for Search Marketing Expo, December 8-9

The site is up and registration is open! Book your pass now to secure the lowest rates! Please visit Search Engine Land for the full article.

Replay: The SEO gender gap and how to close it

Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change. Please visit Search Engine Land for the full article.

Sharing what we learned on the first Virtual Webmaster Unconference

Google custom audiences, the combo of custom affinity and custom intent audiences, now live

How custom audiences work for Display, Discovery, Gmail and YouTube campaigns. Please visit Search Engine Land for the full article.

How to earn your place in Google’s index in 2020

The four distinct types of indexing problems and how to identify them. Please visit Search Engine Land for the full article.

Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy

Email marketing remains one of the most important marketing channels for both B2B and B2C. Please visit Search Engine Land for the full article.

Make the licensing information for your images visible on Google Images

Options for retailers to control how their crawled product information appears on Google

Identify and fix AMP Signed Exchange errors in Search Console

Join our first Virtual Webmaster Unconference

Rich Results & Search Console Webmaster Conference Lightning Talk

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