Search Engine News

 

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Why Magnetic Headlines Are Crucial for Your Posts Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers t...

SearchCap: Bing Ads Editor, Client Management & Google Knowledge Graph

Search In Pics: Android Caveman, Google Ski Trip & Rope Logo

Google Adds Mobile-Friendliness and Indexed Apps as Ranking Factors

The tech giant will surface mobile-friendly information and content from indexed apps more prominently in its search results.

New Bing Ads Editor Version (10.7) Now Available

What Can Businesses Do About The Knowledge Graph Dominating Search Results?

How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight!

The Formula for Successful Newsjacking

Capitalizing on news that's already out there can help you earn links back to your website - if you know how to do it effectively.

Mobile Search Spend Share Continues to Climb

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.

Mobile Search Spend Share to Reach 83% by 2018

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.

SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz

Brands Look to Boost Conversions With Google Shopping Campaigns

Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile.

Brands Boost Conversions With Google Shopping Campaigns

Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile.

Does Yelp Really Matter?

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?

Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

Safe Browsing and Google Analytics: Keeping More Users Safe, Together

Finding more mobile-friendly search results

SMBs Benefit From New YP Local Search Feature

ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.

Optimizing Local SEO Strategy for Multi-Location Businesses

There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?

Apps Could Be an Innovative Approach to Local Search

Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and could bring big business by way of local search.

The Hardest AdWords Quiz You’ll Ever Take

Why Search Was Instrumental in the Growth of Taco Bell's App

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

SMX West Starts Next Tuesday; All Access Conference and Free Expo+ Passes Still Available

Click-to-Call and the Big Data Gap

Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising.

The Importance Of Search Data In Your Marketing

Apple Pay Could Mean Shoppable Paths for Mobile Search

A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a finger. This new technology could mean better solutions for search offerings.

Does Your PPC Campaign Pass the Mobile Test?

Here are three questions marketers must ask before launching a mobile PPC campaign.

Spotlight On: Yelp's Rosie Akenhead

Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist.

6 Tips From the Monty Python School of SEO

What kind of SEO takeaways can you get from classic Monty Python sketches?

Here's How Badly Google Is Killing Its Digital Media Competitors (for Now)

Google isn't just dominating search, but digital advertising across the board.

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A list of the writers who have contributed to Search Engine Guide over the past 11 years.

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