Search Engine News


How to use good ol’ PPC to support fun and creative branded content

How to regain trust lost by bad business listings

SearchCap: Google earnings, fake online reviews & paid search

Reports: Fake reviews are a growing problem on Amazon, Google

Google posts $31.1B in total revenue, beats top- and bottom-line expectations

So many paid search campaigns, so little time. Here’s how to stay ahead of it all.

Let’s talk about Policy! Partnership with Industry Associations, and Better Ads Standards

SearchCap: Voice speaker ads, link building & Earth Day

Sharpen your digital marketing skills with an SMX Advanced workshop

Why do we overcomplicate link building?

Study: Majority reject ads on smart speakers

Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

SearchCap: Google algorithm update, changes to autocomplete & regional content

Google confirms rolling out a broad core search algorithm update earlier week

Google confirms rolling out a broad core search algorithm update earlier this week

Google expanding types of predictions they remove from autocomplete

Hreflang tags: How to serve correctly regionalized content

Search in Pics: YouTube Space replica, Google Maps art & baby shower cake

SearchCap: PPC policies, Google Assistant failovers & voice interfaces

Voice agents and interfaces will require many new marketing strategies

Sarcasm aside, how strict PPC advertiser policies may actually benefit us

Google Assistant sometimes uses AccuWeather when their weather service fails

SearchCap: Google new video ad format, SEO checklists & more

A new video format to reach people across the mobile web and apps

Helping publishers recover lost revenue from ad blocking

Build better media plans on YouTube and across the web with Reach Planner

Distrust of the Symantec PKI: Immediate action needed by site operators

Sight, sound and scale: Introducing TrueView for reach

Introducing the Google Analytics Sample Dataset for BigQuery

Is Optimize set up correctly on your site? Let us double-check for you.


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A list of the writers who have contributed to Search Engine Guide over the past 11 years.

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