Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be ..
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages. ..
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a lo..
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent..
Last week at the Search Summit in San Francisco, we showcased a brand new way to search that is designed to help you interact with friends and take action without compromising the core search experience. Starting today, people in the Unite..
Interested in learning how to use Analytics to make better decisions for your business? Here’s your chance; join us next week for two webinars . We’re partnering with the Learn with Google team to present an introductory session on Ge..
Once again, Internet Week New York is in full force, and we hope that you'll come and join Google+ for some of the festivities as the city’s digital thinkers, from developers to ad agency execs, collaborate on a week of panels and parties:..
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post.
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your compet..
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track..
The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization..
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global searc..
Facebook's $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As part of the investigation, the Federal Trade Commission has contacted Google and Twitt..
Facebook has unveiled plans for its App Center service, which will allow developers to offer their applications to users as both free and paid applications on the iOS and Android mobile platforms, as well as desktop- and web-based applicati..
Marketers today have no shortage of data. In fact, there are more than 40 million online touch points measured every minute by Google Analytics. Technology advancements are helping marketers understand their customers more across channels ..
Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in September, according to comScore – though Experian Hitwise paints a somewhat different picture...
For this Mobile Mondays post we’ve invited Netbiscuits to offer you best practices and tips for creating a good mobile experience for your users. Netbiscuits is a leading cloud platform for the development and delivery of next genera..
Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of your website, drill down to identify bad links, and share tools to help you hunt down people who can remove those..
Collecting the right data and attributing it to the right sources will help you understand how SEO impacts your business. Learn how to structure your data to enable analysis and reporting and SEO analyses you can perform with visitor intell..
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a "scent trail" of keywords, terminology, and ..
Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these direct answers directly on Google’s search result pa..
Google Webmaster Tools has a new look that augments the new functionality Webmaster Tools received last month. The changes include a new look to the dashboard, redesigned menus and a style that more tightly integrates with other Google prop..
For Mother’s Day, we also interviewed another mom on YouTube: Mindy McKnight. She runs the Cute Girl Hairstyles channel which is so popular that the lead hairstylist for Hunger Games movie reached out to her to do a Hunger Games style on he..
For Mother’s Day, we interviewed a mom with a successful YouTube: Betty Givan. She runs her cooking channel, Betty's Kitchen which is so well optimized that YouTube asked her to create a video to share her recipe for using meta data on YouT..
Google pays tribute to moms this Mother’s Day, with a new animated logo that brings letters of the logo to life as Mom receives a flower and hugs from her kids. Google also featured “super-user” Google+, YouTube and Google Play moms on thei..
Facebook is testing a feature to see if users will pay a couple bucks to have their posts more prominently featured on the social network. The paid user posts would be placed atop news feeds and be marked as "Highlighted."
As of June 12, 2012, AdWords Editor versions 9.0 and prior will be sunset. After this date, changes made via these versions will not be implemented in your AdWords account. Please download the latest version (9.7.1.) at your earliest conve..
This week we’re going to take a quick look at four features which often go unused by websites. Not exactly sure why this is, as they’re very useful, and at times, critical. Still, we see folks time and again who ope..
Last night marked the season finale of the CW’s Vampire Diaries starring Ian Somerhalder and Kat Graham. Don’t want to wait until next season to see more of these two? Check out another side of these versatile and inspir..
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