Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.
In the past for Halloween, I’ve often dressed up as internet memes (Rick Astley, anyone?) or topical things from the news (like Matt/Mitt Romney). This year I was running dry on ideas until a few days before Halloween. Then I start...
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.
We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence.
For October 2014, my 30 day challenge was to write a compliment a day for my wife. I liked that challenge because it was a good chance to be thankful for my wife after 15 years of marriage. It’s all too easy to settle into a routin...
Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to spend more time on Groupon's website.
What's the right question to ask? That will depend on your skill level and experience in the SEO industry.
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.
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