Search Engine News

 

Google releases Target Impression Share, its latest Smart Bidding strategy

The automated bidding feature aims to maximize reach and awareness. Please visit Search Engine Land for the full article.

SearchCap: Digital agency survey & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Help us understand how digital agencies are evolving: Take our survey

If you work at a digital agency, we want to hear from you. Please visit Search Engine Land for the full article.

SearchCap: Cortana app update, Bing Ads headlines & Google performance report filters

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

SearchCap: Survey for agencies, Cortana app update, Bing Ads headlines, more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Getting Started with Responsive Search Ads (RSAs)

Live Webinar: Thursday, December 6, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

Bing Ads now supports 3rd headline, 2nd description in text ads

You can now import your longer ads from Google or create new ones in Bing Ads. Please visit Search Engine Land for the full article.

Google launches special Black Friday, Cyber Monday deals ad unit

Here’s how you can join Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals. Please visit Search Engine Land for the full article.

4 new search metrics in Google Ads to give you what you really wanted out of average position

Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t. Please visit Search Engine Land for the full article.

Redesigned iOS Cortana app looks better but adoption challenges remain

Because of a ‘structural’ disadvantage vs. rivals, Cortana will likely need something more radical to break through. Please visit Search Engine Land for the full article.

Google adds event listings, detail filters in Google Search Console performance report

Google has added a new option to the search appearance filters in Search Console for event markup. Please visit Search Engine Land for the full article.

Search engines still dominate over social media, even for millennials

New research suggests when information gathering really matters, users turn to search engines. Please visit Search Engine Land for the full article.

Recovering SEO traffic and rankings after a website redesign

After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and domain issues) that can be fixed to get your SEO back on track. Please visit Search Engine Land for the full article.

SearchCap: Google My Business app, Bing ads insights & web site trust

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Bing Ads’ Competition Tab offers new insights, recommendations

Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Please visit Search Engine Land for the full article.

Google releases improved GMB app: Now much more than a local listings management tool

GMB is becoming a customer relationship management and “engagement” platform. Please visit Search Engine Land for the full article.

Can you trust website design best practices?

You have to test every proposed change to your website see what actually works for your business and your audience. Without good testing, your website is just a collection of guesses. Please visit Search Engine Land for the full article.

A new customer experience, how AI is changing marketing

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Please visit Search Engine Land for the full article.

[VIDEO] Accidental clicks

[VIDEO] Copyright infringement policy

SearchCap: Google AMP URLs, Ads exact match changes & web.dev portal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

With so many choices, which SEO tool is right for you?

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” compares 17 vendors to help you decide. Please visit Search Engine Land for the full article.

Google opens developer preview of AMP URLs showing publisher domain names

Here is how to see Google’s fix for AMP URLs from Google search when you click on an AMP result. Please visit Search Engine Land for the full article.

With the Google’s exact match change rolled out, here’s what advertisers are seeing

What’s the impact so far? Are advertisers rethinking campaign structure and management? Please visit Search Engine Land for the full article.

With Google’s exact match change rolled out, here’s what advertisers are seeing

What’s the impact so far? Are advertisers rethinking campaign structure and management? Please visit Search Engine Land for the full article.

IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat

Mobile search revenue grew to $13.5B, desktop search was $9.3B. Please visit Search Engine Land for the full article.

Google launches portal to help developers build modern web sites

A new Google tool at web.dev measures your performance, progressive web app, best practices, accessibility and SEO. Please visit Search Engine Land for the full article.

5 SEO trends that will matter most in 2019

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. Please visit Search Engine Land for the full article.

PageSpeed Insights, now powered by Lighthouse

SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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