Search Engine News

 

Google to experiment with more desktop search changes after favicon/black ad label rollout

Expect more changes to how your search snippets in Google search are rendered on desktop. Please visit Search Engine Land for the full article.

Systematically upgrade your existing content: Here’s how (and when) to do it

Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks. Please visit Search Engine Land for the full article.

Google Ads’ Performance Planner can help predict performance across accounts

The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts. Please visit Search Engine Land for the full article.

Bridging SEO and web development: How to get developers on your side

Autodesk’s Jenny Jiang shares her approach to fostering a healthy, productive environment between SEOs and web developers. Please visit Search Engine Land for the full article.

Google Dataset Search is out of beta and adds new features

If you want to capitalize on this speciality search engine, make sure to add datasets schema where applicable. Please visit Search Engine Land for the full article.

Default Search in Chrome Switched to Bing for Office 365 ProPlus users

Microsoft Office 365 ProPlus is bundling a payload that switches default search engine for Chrome and Firefox over to Bing. Please visit Search Engine Land for the full article.

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Grehan also settles the long-running dispute over who coined the term search engine optimization. Please visit Search Engine Land for the full article.

Google removes ‘ads’ and ‘sponsored’ labels from flight search results

There will be no more referral fees from partners in flight search, as Google seeks to emphasize price and convenience in rankings. Please visit Search Engine Land for the full article.

Listings that earn featured snippets will not repeat on the first page of Google search

Instead, they’ll appear at the top of the second results page. Please visit Search Engine Land for the full article.

The Amazon ad juggernaut: What’s your experience been?

Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing soon. Please visit Search Engine Land for the full article.

Stop paying for clicks when you’ve hit conversion capacity with this script

To prevent you paying for clicks you don’t want or need, this capacity controller Google Ads script will pause all ads in your account. Please visit Search Engine Land for the full article.

Google’s mobile-first indexing guide update emphasizes the same content across site versions

New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Please visit Search Engine Land for the full article.

Become a Search Engine Land MVP and you could win a FREE ticket to SMX!

Share and have a shot at scoring some sweet stuff. Please visit Search Engine Land for the full article.

Raising the stakes on product category pages

Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts. Please visit Search Engine Land for the full article.

Video: Josef Sperzel talks technical SEO and using Python to pull data

Sperzel says he’s most excited about using Python to do data visualization and streamline the processes behind technical SEO. Please visit Search Engine Land for the full article.

Want to speak at SMX Advanced? Submit pitches today

Here’s the challenge for the 2020 show: Help us program the most advanced search marketing show … ever. Please visit Search Engine Land for the full article.

Get ready for an even stronger Google in 2020

Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search behavior. Please visit Search Engine Land for the full article.

Google will drop support for data-vocabulary.org structured data on April 6

Site owners will have to switch to schema.org markup to be eligible for rich results. Please visit Search Engine Land for the full article.

CallRail adds call analytics integration with Google My Business

Call tracking makes more data available to marketers than GMB insights. Please visit Search Engine Land for the full article.

6 outstanding search marketing workshops. Which will you choose?

Attend a full-day workshop at SMX and master a specific aspect of search marketing. Please visit Search Engine Land for the full article.

The latest data on the January 2020 Google core update

We asked several data providers for some more insights into the latest Google update. Please visit Search Engine Land for the full article.

SameSite requirements for cookies: What SEOs and developers need to know

Get prepared for SameSite cookie handling behavior coming to Chrome, Firefox and Edge browsers. Please visit Search Engine Land for the full article.

Your Google AdSense seasonal guide

Investing in the next generation of measurement on YouTube

Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of running ads on services like YouTube.  Advertisers use different tools to understand ...

A privacy-safe approach to managing ad frequency

At Google, we believe it's possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals in...

Introducing the new and improved Auto ads

New reports for video results in Search Console

Updating the user agent of Googlebot

Join us at a Webmaster Conference in Mountain View, California

Google Search News: coming soon to a screen near you

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