Search Engine News

 

Google mobile-first indexing to be applied to all sites within a year

Google is sending notices to sites that have mobile-first indexing issues. Please visit Search Engine Land for the full article.

Create display network exclusion lists with this (free) tool

A tool born out of frustration could save you time managing brand safety. Please visit Search Engine Land for the full article.

Google search view in 3D now live for e-commerce sites

This was announced in 2019 at Google I/O and Google showed examples of this in search but now it seems third-parties can go 3D. Please visit Search Engine Land for the full article.

More & better data export in Search Console

Google Search Console now lets you export more data

Use your exported Search Console data to join datasets, import it into other tools or visualize the data as you see fit. Please visit Search Engine Land for the full article.

Know your site. That’s how you stay ahead of algorithm updates

RankRanger’s Mordy Oberstein discusses a common trait among sites that lose after an algorithm update and ways to strengthen your site’s identity. Please visit Search Engine Land for the full article.

How to showcase your events on Google Search

‘Made in USA’ ad extensions spotted on Bing

The latest automated extension test from Microsoft Advertising. Please visit Search Engine Land for the full article.

Smart Shopping campaigns: How to test and extract more value from automated campaigns

Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work. Please visit Search Engine Land for the full article.

How to use the AMP status report to identify page errors, validate fixes

Google’s latest Search Console training video explains how to troubleshoot your AMP pages. Please visit Search Engine Land for the full article.

Google Images to replace dimensions overlay on image thumbnails

Google will instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Please visit Search Engine Land for the full article.

SMX Advanced registration is open!

Secure your seat today and lock in lowest rates — up to $900 off on-site prices. Please visit Search Engine Land for the full article.

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel. Please visit Search Engine Land for the full article.

What happens if you stop doing SEO?

The ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction. Please visit Search Engine Land for the full article.

Google unleashed the Panda algorithm 9 years ago today

Has SEO got easier or harder since the first Google Panda update rolled out nearly a decade ago? Please visit Search Engine Land for the full article.

Video: Dixon Jones on building tools for the SEO industry

This man has helped countless people in the SEO industry – he is a true friend. Please visit Search Engine Land for the full article.

Google patent application reveals hints to E-A-T and categorizing health sites

Was there a Medic update? Can Google measure E-A-T? Can Google classify a YMYL site. Please visit Search Engine Land for the full article.

New local SERP live in Europe

Branded directory buttons are being displayed above the map. Please visit Search Engine Land for the full article.

How to tackle rising Facebook CPAs

Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. Please visit Search Engine Land for the full article.

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries. Please visit Search Engine Land for the full article.

Google adds new image license metadata for licensable image label

Google is beta testing a new way for sites to display licensing information about content that appears in Google Images. Please visit Search Engine Land for the full article.

A quick guide to understanding Google’s quality rater guidelines

Jennifer Slegg explains the most important themes for brands. Please visit Search Engine Land for the full article.

How digital commerce marketing is reshaping search, marketplaces and social

Marketing executives from Proctor & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C. Please visit Search Engine Land for the full article.

E-commerce category pages outperform product detail pages in SERPs

New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. Please visit Search Engine Land for the full article.

Google: Spam less than 1% of Maps content

The company cited spam fighting data in a post on contributed content. Please visit Search Engine Land for the full article.

New reports for review snippets in Search Console

Google Search News for January 2020

New Removals report in Search Console

Sunsetting support for data-vocabulary

Get Ready for New SameSite=None; Secure Cookie Settings

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