Search Engine News

 

Google Posts can now highlight customer testimonials in some countries

Let your customers highlight your business with a new form of Google Posts. Please visit Search Engine Land for the full article.

Why featured snippets could be less of a win going forward

The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s why. Please visit Search Engine Land for the full article.

Here’s how digital word of mouth and search have converged

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. Please visit Search Engine Land for the full article.

AMP WordPress plugin now supports Stories

Latest update lets publishers create Stories without HTML, CSS or JavaScript experience. Please visit Search Engine Land for the full article.

Google to offer browser, search-app choices in Android Europe set-up flow

Users will be asked to choose from among five search and browser apps in randomized order. Please visit Search Engine Land for the full article.

Some cheers, a few sneers for Google’s URL solution for AMP

Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy.     Please visit Search Engine Land for the full article.

Track Quality Score daily with this advanced Adwords script

This script will help you measure the impact of your optimizations on a daily basis. Please visit Search Engine Land for the full article.

Google: Google News indexing bug has been resolved

Resolved: Google has resolved the issue with Google News not indexing some publisher’s content. Please visit Search Engine Land for the full article.

Choosing a marketing automation platform

Who are the major vendors? What should I be looking for? What are the costs? Please visit Search Engine Land for the full article.

Yoast offers revamped Schema markup with 11.0 update

The SEO plugin claims to fix Schema implementation and provide more context for search engines. Please visit Search Engine Land for the full article.

Google adds short names and URLs to Google My Business listings

The new feature has yet to be publicized by Google, but local guides like Mike Blumenthal report that it’s already available to some verified business in Google My Business. Please visit Search Engine Land for the full article.

Building and scaling global SEO Centers of Excellence

Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here’s how you do it. Please visit Search Engine Land for the full article.

Instant-loading AMP pages from your own domain

Google announces ‘Signed Exchange’ solution to deliver AMP speed to publisher URLs

Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process. Please visit Search Engine Land for the full article.

Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages

Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process. Please visit Search Engine Land for the full article.

Google investigating a new indexing bug – this time with Google News

Oh no – another indexing related bug. But this one is limited to only a few Google News publishers. Please visit Search Engine Land for the full article.

Does Google owe us more than just an apology over de-indexing?

Do we deserve more transparency from Google? Do we deserve more then jut an apology? Please visit Search Engine Land for the full article.

SMX Overtime: Starting fresh with new match types and account structures

PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019. Please visit Search Engine Land for the full article.

Gathering insights in Google Analytics can be as easy as A-B-C

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” h...

Why we shouldn’t forget about PageRank in 2019

Please visit Search Engine Land for the full article.

Make your content better with social media and marketing automation

Content pollution is real. Are you part of the problem? Please visit Search Engine Land for the full article.

Apple News, Google News, Google Newsstand: What marketers need to know

What they are, how they work and how to optimize for Google News and Apple News. Please visit Search Engine Land for the full article.

De-indexing bug hits Google Search Console reports, tools

Don’t trust the Google Search Console coverage and enhancement reports, nor the URL inspection tool until Google fixes ongoing indexing bugs. Please visit Search Engine Land for the full article.

Explore the SMX Advanced agenda

Expert SEO and SEM tactics, intense pre-conference workshops, exclusive networking, and more. Please visit Search Engine Land for the full article.

How to appear in local services listings in Google Assistant and Google Home

Company serving only pre-screened local providers in most major markets. Please visit Search Engine Land for the full article.

Smart speakers set to eclipse tablets globally by 2021

Commerce, advertising or something else: The smart speaker model hasn’t been figured out. Please visit Search Engine Land for the full article.

10 principles of digital accessibility for modern marketers

Developers and designers can help differently abled users navigate websites by using CSS to control visual page elements. Here are other ways accessible websites are built. Please visit Search Engine Land for the full article.

AMP to support custom JavaScript with amp-script

To be announced in more detail next week at the AMP Conference, Google is adding JavaScript support to AMP. Please visit Search Engine Land for the full article.

Search Console reporting for your site's Discover performance data

5 steps to improve media performance using Google Analytics

This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes. Today’s customers expect the right message at th...

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