Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page...
YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your ...
Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect.
In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit d...
Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year.
Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campai...
Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campai...
Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their si...
New data from Kenshoo on the automotive industry, shows that search engines are the No. 1 place consumers go to find information about automobiles - and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.
As you ease into your ergo chair, or settle in astride your giant yoga ball behind your computer, you face another day. Another day of gathering data, auditing web pages, digging into keyword reports, meetings with engineering, design, m...
General Assembly , a global educational group that provides best-of-class practical education in business, technology and design, is empowering the next generation of innovators and entrepreneurs. This week, General Assembly is unveiling...
Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to ...
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel brand recognition, content development, incoming traffic, links, SEO, PR and marketing eff...
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.
Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google currently pays Apple about $1 billion a year to be the default iOS search engine.
It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights.
By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed lik...
At Build, we previewed Cortana powered by Bing which will ship with the upcoming release of Windows Phone 8.1. One of the things that makes Cortana so helpful is her ability to learn about your preferences and interests. As we talked abo...
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks...
The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here's one example of why sleuthing is a critical skill of managing PPC accounts.
Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted at this, having recently spoken about about such a move.
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords."
When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location.
Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live.
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