Search Engine News

 

SEOs frustrated by Google’s belated pagination announcement

Apparently, people don’t like being kept in the dark. Please visit Search Engine Land for the full article.

New personalized, Shopping Actions-enabled Google Shopping debuts in France

Personalized recommendations and universal checkout are front and center in the update. Please visit Search Engine Land for the full article.

Google apologizes for rel=next/prev mixup

Google suggests webmasters, developers, and publisher continue to use rel=prev/next for other reasons outside of Google indexing purposes. Please visit Search Engine Land for the full article.

The rise (and further rise) of Google My Business spam

Google’s machine learning tool verification is just not working for GMB listings as spam is constantly slipping through the net. Here’s how you can help. Please visit Search Engine Land for the full article.

How call tracking is becoming ‘conversational intelligence’

Marketers have really only scratched the surface of what call analytics can do. Please visit Search Engine Land for the full article.

This year in Search Spam - Webspam report 2018

Amazon to introduce video ads in mobile-app search results — report

The buy reportedly requires a minimum $35,000 budget. Please visit Search Engine Land for the full article.

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share. Please visit Search Engine Land for the full article.

Google’s neural matching versus RankBrain: How Google uses each in search

Neural matching helps Google better relate words to searches, while RankBrain helps Google better relate pages to concepts. Please visit Search Engine Land for the full article.

Let Customer Reviews Drive Your Conversions

Live Webinar: Thursday, April 4, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

Google’s March 2019 core quality update: Stories of recovery

Here’s an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update. Pleas...

Google launches News Initiative subscriptions lab for publishers

The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’ Please visit Search Engine Land for the full article.

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)

But no, this doesn’t confirm Google is using engagement metrics in rankings. Please visit Search Engine Land for the full article.

Google no longer supports rel=next/prev

That markup you have been putting on your site for the past several years has not been supported for a while now Google just told us now. Please visit Search Engine Land for the full article.

Google hasn’t supported rel=next/prev for a while (thanks for telling us)

The company feels that people are building great sites without the markup. Please visit Search Engine Land for the full article.

Bing upgrades text-to-speech, expands intelligent answers, improves visual search

Check out the latest upgrades made to Bing around voice, image and answer search. Please visit Search Engine Land for the full article.

What do the symbols mean in Google’s Map Pack and Local Finder?

Over the past couple of years, Google has been consistently expanding upon its functionality for extracting information and displaying in local search results. Here are four features and how they operate. Please visit Search Engine Land ...

LinkedIn taps Bing search data for interest targeting

Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing. Please visit Search Engine Land for the full article.

Teikametrics adds hourly bidding optimization for Amazon advertising

The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data. Please visit Search Engine Land for the full article.

See What’s New at SMX Advanced!

Say hello to the Insights Track! Plus, Overtime for extended discussions, clinics for your burning questions, and more… Please visit Search Engine Land for the full article.

Google Search Console adds new actions to sitemap report

Google is proving that it is continuing to port old features from the old Search Console to the new one. Please visit Search Engine Land for the full article.

Google fined another $1.7 billion by EU for ‘abusive’ AdSense publisher contracts

Google has now been fined a cumulative total of roughly $9.3 billion and there’s one more potential case lurking. Please visit Search Engine Land for the full article.

SMX Overtime: The new realities of local search

SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them. Please visit Search Engine Land for the full article.

The 5 best digital marketing courses for your digital success this year

Give your marketing career the digital boost it requires with these popular training courses. Please visit Search Engine Land for the full article.

Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy

Company says the approach only delivers marginally better traffic to competitors’ sites. Please visit Search Engine Land for the full article.

Yelps says Google trying to bring back ‘discredited’ shopping antitrust remedy

Company says the approach only delivers marginally better traffic to competitors’ sites. Please visit Search Engine Land for the full article.

The secret formula for determining a marketing budget

Balancing tools, time and resources to hit the magic number. Please visit Search Engine Land for the full article.

Public Google+ content is getting archived for future generations

Your public Google+ posts will be saved for posterity with the Internet Archive. Please visit Search Engine Land for the full article.

Bing Ads Editor releases updates to make Google Ads imports faster, easier

The enhancements focus on reliability, speed and parity. Please visit Search Engine Land for the full article.

Using insights to find new audiences to test for awareness campaigns

Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager. Please visit Search Engine Land for the full article.

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