Search Engine News

Blogger Fined for Top-Ranked Restaurant Review

French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be "unfairly hurting" the business.

Marin Adds Google Shopping Campaign Management

Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.

What is Link Building?

Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversi...

PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media ...

The Evolution of Audience Targeting: 3 Opportunities for Marketers

More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be inves...

Google Showing Far Less Video Snippets in Search Results

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's sear...

Hidden From Google: New Website Reveals 'Forgotten' Search Results

In the wake of recent European rulings on the "right to be forgotten", a new website has popped up. Called Hidden From Google, the goal of the website is provide a list of the censored search terms, censored links, and the source.

Remarketing Across Ad Exchanges With DoubleClick Search

DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature.

Google Analytics Now Available for iOS

You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available for some time, this is the first release for iOS. The app has all the GA features you're used to s...

3 Reports Offer Insights on State of Paid Search in Q2

Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and de...

Bing Launches Search Removal Request Form in Europe

Microsoft's search engine Bing has finally responded to the recent European Court of Justice "right to be forgotten" ruling. Bing has created a form for people to use who want embarrassing things written about them to be removed from sea...

Google+ Drops Controversial Real Name Policy After 3 Years

Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names".

Google Now Calculates Bitcoin Prices in Search Results

How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as "Price of BTC" or "Bitcoin price". Bing added a Bitcoin convertor in Febr...

3 Ways to Help Prioritize Your SEO Efforts

On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who've mastered it. Here's how you can, too.

Top 10 Skills That Separate Real UX Designers from Wannabes

With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abili...

5 Takeaways From the World Cup for Global Search Marketers

How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all...

New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices.

New robots.txt Tester Launches in Google Webmaster Tools

The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt fil...

Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came ...

Google AdWords Express App Now Available

Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear.

Introducing a new multi-screen resource in the AdSense Help Center

Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now use AdWords Editor to edit bids and destination URLs for specific products.

Advertising on your schedule with AdWords Express

Testing robots.txt files made easier

You've Been Hit by Penguin! Should You Start Over or Try to Recover?

If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.

Guide to Google Analytics Demographics Reports: Age, Gender & Interests

We now have some very powerful data at our fingertips to help us understand our website audience much better. Here's how you can use the Google Analytics Demographics reports to make some great data-driven improvements to your website.

Improve Your AdWords Performance With These 3 Google Analytics Reports

You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here's where to find these three reports and how to maximize their value.

Germany to Treat Google Like a Public Utility?

German officials are planning to clip the wings of tech giants such as Google through heavier regulation. The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too big fo...

Rooms To Go Improves the Shopper Experience by Integrating Google Analytics Premium with BigQuery

You Can Now Link Your Google My Business & AdWords Accounts

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase.

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