Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Last week, Google’s John Mueller confirmed on Twitter that Google's latest, stronger Mobile Friendly Update has been fully rolled out.
It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that will determine whether the traffic can be maintained and converted into the set goals.
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers.
While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together.
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? Can I see some good and bad examples?
It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
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