Search Engine News

 

Google brings audio news aggregation to smart speakers, phones

The Google Assistant acts as a kind of algorithmic, news DJ. Please visit Search Engine Land for the full article.

Rich answers in Google mobile search more than doubled since 2018, study finds

Image carousels also occurred 151% more often than the previous year. Please visit Search Engine Land for the full article.

Google testing car rental comparison ad unit in search results

Car rentals is Google Ads’ latest travel services advertising initiative. Please visit Search Engine Land for the full article.

Soapbox: The compromise between UX and revenue is not so simple

Finding the sweet spot where revenue and user experience live in harmony is not part of a corporate conspiracy. Please visit Search Engine Land for the full article.

Bing says it has been applying BERT since April

The natural language processing capabilities are now applied to all Bing queries globally. Please visit Search Engine Land for the full article.

What does it take to be a winning team?

Send your crew to SMX West 2020 for a rewarding and productive team-building experience. Please visit Search Engine Land for the full article.

How to use new Google Ads Combined Audiences

Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting. Please visit Search Engine Land for the full article.

Google Maps becomes more ‘social’ with Local Guides follow feature

Local Guides are part of the reason GMB and Maps are so successful. Please visit Search Engine Land for the full article.

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well. Please visit Search Engine Land for the full article.

Video: Learn more about John Mueller, webmaster trends analyst at Google

Do you love cheese? Well, John does. Please visit Search Engine Land for the full article.

Redesigned Microsoft Advertising Editor now available

The new look comes with additional feature support. Please visit Search Engine Land for the full article.

Misquoted and misunderstood: Why we, the search community, don’t believe the WSJ about Google search

Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens. Please visit Search Engine Land for the full article.

Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search

Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens. Please visit Search Engine Land for the full article.

WSJ report about Google search manipulation gets a lot wrong

The media narrative has turned against big tech, and this is an example. Please visit Search Engine Land for the full article.

Google on building a better holiday omnichannel strategy

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East. Please visit Search Engine Land for the full article.

Local business study finds 0% of site traffic coming from email, paid media

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. Please visit Search Engine Land for the full article.

A framework for SEO success with structured data

Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility. Please visit Search Engine Land for the full article.

Be the first to see the new SMX West agenda

3 lanes, no limits. Check out the sessions coming to SMX West 2020! Please visit Search Engine Land for the full article.

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement. Please visit Sea...

Rand Fishkin on optimizing for and against Google

The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves. Please visit Search Engine Land for the full article.

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and tediousness of manually vetting the Google Merchant Center. Please visit Search Engine Land for...

Reviews platform GatherUp acquired by martech holding company ASG

Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software companies. Please visit Search Engine Land for the full article.

Entries are now being accepted for the 2020 Search Engine Land Awards

Get the recognition your team deserves. Enter your best-performing campaign now. Please visit Search Engine Land for the full article.

Google starts new Search Console training series on YouTube

Daniel Waisberg from Google has started a new video series to help you learn how to get the most out of Search Console. Please visit Search Engine Land for the full article.

CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

The service is Google’s first real foray into SaaS for SMBs. Please visit Search Engine Land for the full article.

Search Engine Land unveils Periodic Tables of PPC at SMX East

The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more. Please visit Search Engine Land for the full article.

Understanding referrer clicks and how they can skew search engine market share

Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye. Please visit Search Engine Land for the full article.

SEO myths busted by an ex-Googler

Google doesn’t hate your website, AdWords don’t impact SEO and ‘freshness’ and keywords are not as important as you think. Please visit Search Engine Land for the full article.

Part II Video: Danny Sullivan on what he sees differently now working inside Google

Knowledge, understanding and objectives have all changed for Danny Sullivan now that he is at Google. Please visit Search Engine Land for the full article.

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