Search Engine News

 

5 Trends to Watch in the Mobile-First Search Era

In this forward-thinking mobile world, let’s look ahead to the five key mobile trends to watch.

Natural Links – What Are They, Really?

Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or "natural," but the question is how can we get links that matter?

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple."

Grow your traffic and revenue with the Long-term Revenue Framework

"Not Provided" Keywords Expand to Google Webmaster Tools

Now, under the cloak of "privacy regulations," GWT shows only the search traffic for people that weren’t logged into any Google account.

Are You #Winning at Google Shopping Campaigns?

If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.

Google Loses Safari Web Tracking Court of Appeal Case

U.K. consumers can now take the Web giant to court.

Are You #Winning at Google Shopping Campaigns?

If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.

"Not Provided" Keywords Expand to Google Webmaster Tools

Now, under the cloak of "privacy regulations," GWT shows only the search traffic for people that weren’t logged into any Google account.

SearchCap: Google News Mobile Algorithm, Mobile Queries Up, Product Ratings In AdWords

Report: Mobile Search Queries 29 Percent Of Total But Growth Modest

Solutions Guide for Implementing Google Analytics via Google Tag Manager

Google’s Mobile Algorithm Puts Customers First [#SESMiami]

Google will begin prioritizing mobile-friendly sites because that's what users have grown to expect, said developer programs tech lead Maile Ohye in her SES Miami keynote speech.

Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany

Ad Blocking: The Good, the Bad, and the Ugly

How does the emergence of ad-blocking browser plugins and applications affect search marketers?

WSJ Report Suggests Intervention In FTC Google Investigation By White House

WSJ Report Suggests Intervention In FTC’s Google Investigation By White House

5 PPC Testing Myths & Mistakes: How To Avoid Them!

First-Party Data And Search

Google News Ranking Won’t Be Impacted By The New Mobile-Friendly Algorithm

Google Testing Removing Line Separator Between Search Ads & Organic Search Results

Hacking the Google Display Network for Insanely Low CPC

Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score.

Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions

Evolving Beyond The Conversion With Neil Hoyne

SearchCap: Google Mobile Friendly Ranking, Subdomain Change Of Addresss & Google Local Push

SearchCap: Google Mobile Friendly Ranking, Subdomain Change Of Address & Google Local Push

Google’s New Program Aims to Get Local Businesses Online

The tech giant's newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.

Google Launches Major Push To Get Local Businesses Online, Improve Data

Hilton Uses Google Hotel Ads to Entice New Customers

Hilton Hotels is using Google's new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by 12 percent.

Hilton Uses Google Hotel Ads to Entice New Customers

Hilton Hotels is using Google's new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by 12 percent.

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