Search Engine News

 

Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

We’re heading toward a voice-first world for publishers, retailers and brands. Please visit Search Engine Land for the full article.

How to make your content more accessible to the visually impaired

Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence. Please visit Search Engine Land for the full article.

Ways to succeed in Google News

SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Google shares tips for success in Google News search results

Get reacquainted with best practices for getting your content in Google News. Please visit Search Engine Land for the full article.

Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks

25+ sessions, 40 search marketing experts, thoughtful networking, and more! Please visit Search Engine Land for the full article.

Ad testing in a multi-format world of responsive search ads, three headlines and more

What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups. Please visit Search Engine Land for the full article.

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory. Please visit Search Engine Land for the full article.

Get more conversions by deconstructing your PPC ads

Columnist Frederick Vallaeys shares a new Google Ads script that will reveal what parts of your ads are worth keeping and which to discard. Please visit Search Engine Land for the full article.

25 tools to streamline YouTube SEO optimization

Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube videos. Please visit Search Engine Land for the full article.

Updated study shows how links are still incredibly important for ranking in Google

Surprise, surprise – a Google ranking study shows links are still important for ranking. Please visit Search Engine Land for the full article.

Updated study: Links are still incredibly important for ranking in Google

Surprise, surprise – a Google ranking study shows links are still important for ranking. Please visit Search Engine Land for the full article.

SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Google ordered to submit search index to state sponsorship in Russia

Google has a 45 percent search market share in Russia, second only to Yandex. Please visit Search Engine Land for the full article.

Demystifying Google’s guide to clicks, impressions and position in Google Search Console

Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC. Please visit Search Engine Land for the full article.

Bing Ads launches page feeds for easier Dynamic Search Ads management

Use page feeds to manage URL groupings for auto targets in DSA campaigns. Please visit Search Engine Land for the full article.

Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot

You must check out the upgraded Google URL inspection tool; it really gives you more detailed insights into your pages. Please visit Search Engine Land for the full article.

EU copyright directive nearing final form as Google tests stripped-down news SERPs

Once the language is finalized, each member state will need to ratify the directive. Please visit Search Engine Land for the full article.

SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Amazon Sponsored Products ads now support dynamic bidding, bid adjustments

Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. Please visit Search Engine Land for the full article.

DuckDuckGo map and address searches now powered by Apple Maps

The company had been using OpenStreetMap. Please visit Search Engine Land for the full article.

A quick and dirty guide to winning with Gmail ads

In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s inbox. Please visit Search Engine Land for the full article.

Account-based marketing tools: What you need to know

What goes into a successful ABM strategy? Please visit Search Engine Land for the full article.

SearchCap: Google blog comments & People also ask in Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Nofollow couldn’t save the Google webmaster blog from comment spam

Google’s plan of “preventing comment spam” with the nofollow link attribute didn’t work for its own webmaster blog. Please visit Search Engine Land for the full article.

The explosion of PAA: Answering questions is the new way to dominate search

Quality answers in plain language land in Google’s answer box and “People Also Ask.” Here’s how you can improve your website’s chances as a featured snippet. Please visit Search Engine Land for the full article.

SearchCap: SEO at Google, Sitelink ad tips & SMX Munich

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

How to avoid a site migration disaster

Undertaking a site migration can seem like a daunting task, but it can be relatively painless if you follow the right steps. Please visit Search Engine Land for the full article.

An update on the Google Webmaster Central blog comments

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