While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or you should try to remove or disavow these links.
Keywords still matter and Google is making it harder for us to find them. But not impossible Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.
Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.
Today, we're proud to unveil the next phase of the Bing in the Classroom program, including broad availability of our ad-free, safer, more private search to all eligible K-12 public and private schools in the US. Along with p...
Today, we're proud to unveil the next phase of the Bing in the Classroom program, including broad availability of our ad-free, safer, more private search to all eligible K-12 public and private schools in the US. Along with p...
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for ...
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for ...
Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked."
Just in time for the spring travel season, Bing Rewards has added two new offers for members to help keep their expenses down. Now members can search and earn airline miles with popular airlines as well as hotels, and they can also...
During a live stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.
During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.
Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.
The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session.
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising?
For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rofous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon – into various animated logos.
PostJoint has reconfirmed their penalty in Google. Their penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewh...
Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as receive notifications from Google on any specific topic you like, all which are sent via ...
Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated web data and app data within the same reports. These new views roll out to all accounts starting this week.
As Yogi Berra once said, “it’s tough to make predictions, especially about the future.” One of the most interesting aspects of search engines is their ability to process trillions of signals to reflect what is happening...
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven area where you need to make sure the brand is given its fair share of SEO attention.
RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success.
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right...
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title t...
Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty la...
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page...
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