Search Engine News

30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life)

Staying on target is one of the biggest challenges with content marketing. Take the time to clarify your big objectives, and then shift your focus to creating a system that supports your success.

Google Drops Authorship From Search Results

Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped."

Bing Waxes Lyrical on Spam Detection and Filtering

A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent.

Star Ratings of a Different Color: Google Testing New Formats

Google is reportedly testing additional colors for the stars in its ratings for companies and local businesses.

14 Ultimate Link-Building Guidelines to Keep Safe in 2014

How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.

The PPC Search Network Campaign Launch Checklist

Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch.

DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier.

Yahoo, Bing Flirt With New Search Interfaces

Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the search results box.

Get twice the insights with new Google Analytics integration in the Google Publisher Toolbar

The Art of 6 Simple Questions

How often do you run into a road block when creating killer content? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging?

Choosing Your Agency: It’s About the Team

There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team.

Move Over Google Knowledge Graph, Here Comes Knowledge Vault

Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases.

2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

A recent report by The Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.

Making it easier to build rich and engaging mobile ads for the Google Display Network

Hack or Glitch? Google Image Search Only Displays Car Crash

On August 26, Google Image Search users were shown images of a Russian car crash rather than results related to the actual search terms they used.

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those ...

The NSA Has a Hush-Hush Google-Like Search Engine

The search tool, ICREACH, is reportedly capable of handling 2 to 5 billion new records every day, including email, phone call, fax, Internet, and text message metadata.

Bing, Following Google, Will Test Close Variants in Exact Match

Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps pave the way for a future with keywordless search.

Bing Releases Image Search Widget

Bing has provided access to the code necessary to display its search result images on websites.

Why We Need Control in PPC

Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need.

A Guide to the New Profit-Driven Marketing Movement

Tennis Great Althea Gibson Honored in Google Doodle

Gibson was the first black player to compete in the tournament now known as the U.S. Open. The USTA has called her 1950 appearance the "No. 1 moment in black tennis history."

#NoHacked: a global campaign to spread hacking awareness

Bing Maps Adds Streetside and 3D View for More Than 100 Cities

Bing has announced a large maps update, including so-called Streetside imagery and additional 3-D cities on the Bing Maps Preview app.

Are your Product Listing Ads ready for August 31st?

Using Google Search and YouTube to Promote Your App

Introducing Website Call Conversions

Close variant matching for all exact and phrase keywords

New Shopping Campaigns Upgrade Tool

Search Network with Display Select: What happens on September 16th, 2014

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