Search Engine News

Google, YouTube See Uptick in 2014 Back-to-School Search Traffic

Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also up.

Google AdWords Incorporates Focused Bid Automation and Bulk Editing

Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers.

Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

Recent analysis by the Baymard Institute shows top e-commerce brands fall short with site search results and highlights the need for brands to better assist shoppers in their path to purchase.

Are your Product Listing Ads ready for August 31st?

Product Listing Ads – An Evaluation

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.

What to Include (& Leave Off) Your Homepage

Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time.

Google Tests Search Results Format Minus Carousel

Google is testing an updated format for search results that does away with the carousel and instead more closely mimics its mobile results.

Google’s Singhal Reflects on the Top Search Milestones Since 2004

Google’s senior vice president of search thinks the roll-outs of universal search, voice search, and the Knowledge Graph are among Google’s proudest moments in search since its IPO.

Using Google Search and YouTube to Promote Your App

Online PR: Should You Pitch or Ignore These 6 HARO Personas?

HARO can be a great way to get coverage and links for your website – but it can also be a huge waste time with no results if you approach it in the wrong way.

How to Properly Analyze Ad Text Performance

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significan...

Google Wages War on European Link Scheme Networks

Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.

Seth Godin’s Squidoo Acquired by HubPages

Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users?

Google AdWords Launches Website Call Conversions

AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword.

The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus on personas and "editorial pillars."

Sneak Peek at Google Stars: If Pinterest Met Google Drive

One of Google's undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button.

What Marketing Executives Say About Content Targeting

A new study shows that most marketers believe they should be producing smaller amounts of more researched content - but are they following through with this strategy?

The Telegraph Mysteriously Removes "Right to Be Forgotten" Stories

As part of its effort to combat the so-called "Right to Be Forgotten" rulings, reports say the Telegraph has written stories about the stories it removed.

Introducing Website Call Conversions

Yahoo Recovers From Search Share Low in June

Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa...

Goodbye, Exact and Phrase Match Keywords. Now What?

While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns.

Survey Says: Stop Making Assumptions About Your Content

Don't just assume why your content is or isn't working - to really understand what's working and what's not, marketers need to dig in, get their hands dirty, and ask the right questions.

Link Building: The Art of Persuasion

The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it?

Bing Ads "Top Movers" Report Gives the "Why" Behind Campaign Changes

Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most significant performance change.

Google AdWords to Universally Apply Close Variant Keyword Matching

The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see.

Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution modeling.

3 Reasons Why the Little Things Matter

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details.

3 Ways to Dig Deeper for Bigger Paid Search Success

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details.

Reaching the College Market With PPC

With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing tactics.

Mobile App Metrics: Attributed Install vs. Assisted Install

To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install.

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