Search Engine News

 

SearchCap: Google iOS app, food and brand queries & more

Google App for iOS gets AMP content & sports highlights in Now cards

Brand queries: the AdWords performance illusion

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

Share conversions and remarketing lists across paid search accounts

Search in Pics: Google Dance Tokyo, gBrau beer & a pink penguin engineer

Google now displays image thumbnails next to search snippets for food related queries

Google now displays image thumbnails next to search snippets for food-related queries

Winners and losers of Google’s latest mobile friendly update: USA

Last week, Google’s John Mueller confirmed on Twitter that Google's latest, stronger Mobile Friendly Update has been fully rolled out.

Five ways UX blends with SEO to improve a site’s performance

It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that will determine whether the traffic can be maintained and converted into the set goals.

SearchCap: Voice search SEO, SEMPO survey & more

SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013

Live Hangout on Air: Learn how to get started with AdSense

The future of voice-related SEO for local business

Why ecommerce sites should use both SEM and SEO for acquisition

It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers.

Well played, Google: Advertisers (finally) get more device bidding controls

Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone

While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together.

The 5 strangest search terms in 2,000+ AdWords accounts

How to write meta descriptions for SEO (with good and bad examples)

What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? Can I see some good and bad examples?

Frankie Manning Google Doodle honors man behind “Lindy Hop” swing dance moves

Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest

SearchCap: Apple Siri Echo, paid search ROI & more

Case Study in Online-to-Store Measurement: Petit Bateau & Google Analytics

2016 update to Google Shopping Products Feed Specification

Announcing Data Studio: our free, new, Data Visualization Product

Refine your content marketing tactics to benefit from enhanced search engine display

Announcing Data Studio, our free, new Data Visualization Product

Five competitive advertising strategies to outsmart your competition

It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.

Is content marketing really working? Advice and insight from #ClickZChat

We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more

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