Search Engine News

 

SearchCap: Google search verification, Google legal woes & voice assistants

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Google invites more entities to take control of their Knowledge Panels and ‘get verified’

Suggest a featured image and control other factual information in the panel. Please visit Search Engine Land for the full article.

Antitrust, data and consumer privacy will take center stage at new FTC hearings

Will they lead to a new Google investigation, more Facebook scrutiny? Please visit Search Engine Land for the full article.

Craving some SEO & SEM insights? Come to SMX East

SMX is the only conference series that is 100% dedicated to search! Please visit Search Engine Land for the full article.

Voice search & virtual assistants — SMX Advanced Session Recap

With over 420 million voice assistants sold, it’s clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps the session and covers the opportunities and challenges voice search presents. Please v...

Practice useful marketing for local business content success

As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. Please visit Search Engin...

Search in Pics: Google family house, meeting capsules & old IBM storage

Please visit Search Engine Land for the full article.

Google doodle honors science fiction writer Octavia E. Butler

Google’s logo represents a woman who used her social anxiety to write beautiful science fiction. Please visit Search Engine Land for the full article.

SearchCap: Google AdWords UI, Bing camera search & Google Assistant continued conversations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Google rolls out updates to give users easier access to privacy controls

Will easier access to privacy controls cause headaches for marketers who rely on activity-related data? Please visit Search Engine Land for the full article.

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta. Please visit Search Engine Land for the full article.

Bing visual search adds support for your camera and photos

Bing unlocks new intelligent visual search features within the Bing app for iOS and Android. Please visit Search Engine Land for the full article.

Find the right marketing automation software for your business

Compare 15 top vendors in this guide from MarTech Today. Please visit Search Engine Land for the full article.

National ads, local results: Where should you be putting your money?

Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here’s how to dig into the data and figure out where to put your ad money. Plea...

Google turns on ‘Continued Conversation’ in the Google Assistant

Users will be able to ask repeated follow-up questions without the need to say “OK Google.” Please visit Search Engine Land for the full article.

Where are they now? Vint Cerf

Part 2 of a series of articles commemorating the history of internet search. Today, Vint Cerf, Vice President and Chief Internet Evangelist for Google. Please visit Search Engine Land for the full article.

Summer solstice 2018 Google doodle showcases relaxing pond

Happy first day of summer or winter to our Search Engine Land readers around the globe! Please visit Search Engine Land for the full article.

Google begins sending goodbye old AdWords UI notices

It’s time to get serious about embracing the new AdWords. Please visit Search Engine Land for the full article.

SearchCap: Microsoft launches news app, #SMX Advanced session recap & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Polished Microsoft News app joins rivals Google and Apple News

The new app and news experience is great for consumers, but is it equally beneficial for publishers? Please visit Search Engine Land for the full article.

The Mad Scientists of Paid Search — SMX Advanced Session Recap

Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid search behaviors. Here’s a recap of their session by contributor Mona Elesseily. ...

New tools for creative storytelling on YouTube

Why your marketing performance problem is really a measurement challenge

Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Please visit Search Engine Land for the full article.

SearchCap: Google replacing video boxes, hoarding content & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Google changed the way it works, and no one really noticed

If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users. Please ...

How to hire the right people for your marketing team

What are the essential skills for a mature marketing team? Please visit Search Engine Land for the full article.

Should you keep your best content on your site or send it away?

Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away. Please visit Search Engine Land for the full article.

Amazon in deal with Marriott to make Alexa a ‘virtual concierge’ in hotel rooms

The program offers the potential for better customer experiences, but privacy concerns could slow deployment. Please visit Search Engine Land for the full article.

Google replacing video boxes with video carousel on desktop search

Notice a change to your video views on some of your more popular videos? Google made a change in search on how they display video boxes. Please visit Search Engine Land for the full article.

5 things to check if your traffic suddenly drops

Has your traffic taken a sudden nosedive for no obvious reason? Let’s investigate the most common underlying issues and the ways to get back on track. Please visit Search Engine Land for the full article.

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