Search Engine News

 

Get your campaigns ready to reach the always-on deal seeker

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days?  Consumers are on the lookout for deals year...

Google adding features for advertisers to promote deals, drive in-store purchases

Local campaign updates, seasonality adjustments and more. Please visit Search Engine Land for the full article.

Searchmetrics: Google’s diversity update did impact search results

Here is another study on the Google diversity update that shows the update did help with diversity. Please visit Search Engine Land for the full article.

Using structured data to create a semantically enhanced web

At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use. Please visit Search Engine Land for the full article.

Google Search Console adds mobile-first indexing features

Google adds the date your site switched over to mobile-first indexing to Search Console reports. Please visit Search Engine Land for the full article.

Spoiler: Rand Fishkin is keynoting SMX East!

Don’t miss your chance to see the consummate advocate for search marketers deliver his opening keynote all about Google! Please visit Search Engine Land for the full article.

How to spin a bad site migration into higher traffic and conversions

A look at Merkle’s Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue. Please visit Search Engine Land for the full article.

Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking

Parallel tracking, currently in beta, will be rolling out soon. Please visit Search Engine Land for the full article.

Google deprecates social knowledge panel markup support

Be on the lookout for changes to your knowledge panels. Please visit Search Engine Land for the full article.

Compare 14 leading marketing automation platforms

Which one is right for your business? Please visit Search Engine Land for the full article.

Yoast SEO 11.5 updates the mobile snippet preview

It replicates how your content is likely to appear in Google’s mobile search results. Please visit Search Engine Land for the full article.

Yelp offering more paid profile upgrades for business owners

These new subscription products are part of broader push by the company to enable more business profile customization and generate new revenues. Please visit Search Engine Land for the full article.

SMX Advanced through the lens of a young SEO professional

Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills. Please visit Search Engine Land for the full article.

Introducing Callbacks for even more rendering control

Google Search Console adds search within markup & copy with tweaking

Check out these two new features in Google Search Console. Please visit Search Engine Land for the full article.

Google Search Console adds search within markup and copy with tweaking

Check out these two new features in Google Search Console. Please visit Search Engine Land for the full article.

Are Google knowledge panels with attributions on the rise — or not?

It’s not clear, yet, if there’s been any change in the way Google attributes and links to our content. Please visit Search Engine Land for the full article.

Millions of fake Google Maps listings hurt real business and consumers

Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads. Please visit Search Engine Land for the full article.

Automation layering: How PPC pros retain control when automation takes over

By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. Please visit Search Engine Land for the full article.

Google testing carousel of text ads on mobile

The format has proven successful with Shopping ads, but will users swipe through text ads? Please visit Search Engine Land for the full article.

SMXcast: Tactics to improve your YouTube video ad performance

Ashley Mo discusses how to run video and search ads together to increase conversions. Please visit Search Engine Land for the full article.

RSA editing comes to Google Ads app

Negative keyword management is also now available in the app. Please visit Search Engine Land for the full article.

Successful teams attend SMX East

Groups of 3 or more save up to 20% off! Please visit Search Engine Land for the full article.

Google My Business adds more branding tools, introduces searchable @shortnames

The top 5% of local businesses in each category will also be eligible for a new “Local Favorite” badge. Please visit Search Engine Land for the full article.

Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend

The changes will start to take effect in July. Please visit Search Engine Land for the full article.

Review your website performance because every second matters

Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching. Please visit Search Engine Land for the full article.

Create with Google: Inspiration, resources, and tools to fuel your next big idea

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales . And as we see from the brands we partner with ...

Bye Bye Preferred Domain setting

Webmaster Conference: an event made for you

A video series on SEO myths for web developers

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