Search Engine News

Bing Ads Launches Campaign Planner Feature to Boost Ease of Use

Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on data.

Paired for success: Healthy advertising revenues for

Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.

Don’t Forget to Invest in Content (Not Just “Content Marketing”)

Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.

Search Agency Covario Acquired, but its Saas Tools Remain Independent

Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.

Grow your multi-screen audience with Google Play Newsstand

Google's My Maps Upgrade Presents Opportunities for Local Search

Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for what's nearby.

Amazon and Google: Friends, Enemies or Frenemies?

Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.

Why Nofollow Links Could Become the Redheaded Stepchildren of SEO

Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?

6 Crucial Link Building Strategies to Drive Quality Traffic

Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.

Google Patent Aims to Use TV as a Signal in its Search Algorithm

A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search.

Enhanced Google Analytics Audience Capabilities Come to Apps

Bing Predicts Weighs in on Scottish Independence Vote

As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum.

Bing Rolls Out Tablet-Related Device Targeting Updates

After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control.

How New gTLDs Fare in Search Marketing [Research]

Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs.

8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey

One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.

Germany Wants Access to Google's Search Algorithm

German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist.

Link Source in Google Knowledge Graph is Something of a Coin Toss

Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.

Top Paid Search Keywords for Health Insurance Revealed [Study]

AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results.

Google’s 10th Transparency Report Shows Government Requests are Rising

Globally, FISA and NSL demands have increased by 15 percent during the first six months of 2014 and by 150 percent over the five-year reporting period.

Four Reasons Google+ Might Still Be Alive After All

Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.

4 Things Search Marketers Can Do to Ensure a Happy Holiday

With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this season.

Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

With Christmas less than 20 weeks away, retailers need to start thinking about their Christmas pay-per-click (PPC) campaigns now.

Live Google Hangout: Using Google Analytics to build a better gaming app

Bing Ads Enhances "Change History" Page

Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming soon.

For Every Link You Earn There Are Five More Worth Building

How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The answer: Google Penguin.

The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.

3 Campaigns Your E-Commerce Account Should Have for Christmas

These campaigns give you a really effective way to use your marketing budget in search throughout the Christmas season, making your campaigns as flexible and as fast-moving as your business.

The story of Darby Stott

I haven’t really written about what it was like to run the Boston Marathon, but I wanted to share one story with you about a woman named Darby Stott. I’m a slow runner (our running group in San Jose likes to call ourselves &#...

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