Search Engine News

 

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. Please visit Search Engine Land for the full article.

Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Please visit Search Engine Land for the full article.

A new era has arrived in local search: Google’s Local Trust Pack

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. Please visit Search Engine Land for the full article.

SMX is Coming to You in December 2020: Be a Part of it!

Interested in speaking at SMX? Now’s the time to submit your session idea. Please visit Search Engine Land for the full article.

Googlebot will soon speak HTTP/2

This decade’s most important marketing question: What data rights do advertisers possess?

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Search Engine Land for the full article.

GoogleBot to soon crawl over HTTP/2

While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Please visit Search Engine Land for the full article.

Facebook Business Suite is a new cross-app management tool for SMBs

Seeks to bring simplicity and centralized control to content management on Facebook and Instagram. Please visit Search Engine Land for the full article.

How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Please visit Search Engine Land for the full article.

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

Responding to changing consumer behavior, Google starts emphasizing BOPIS Please visit Search Engine Land for the full article.

Keywords in generic top-level domains won’t help you rank better

Here’s how Google treats every type of TLD. Please visit Search Engine Land for the full article.

Join us online for Search Marketing Expo, December 8-9

The site is up and registration is open! Book your pass now to secure the lowest rates! Please visit Search Engine Land for the full article.

Replay: The SEO gender gap and how to close it

Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change. Please visit Search Engine Land for the full article.

Sharing what we learned on the first Virtual Webmaster Unconference

Google custom audiences, the combo of custom affinity and custom intent audiences, now live

How custom audiences work for Display, Discovery, Gmail and YouTube campaigns. Please visit Search Engine Land for the full article.

How to earn your place in Google’s index in 2020

The four distinct types of indexing problems and how to identify them. Please visit Search Engine Land for the full article.

Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy

Email marketing remains one of the most important marketing channels for both B2B and B2C. Please visit Search Engine Land for the full article.

More Google Search bugs: Top stories indexing snag, coverage report delays

Google had yet another indexing issue and the search coverage report in Search Console is very delayed. Please visit Search Engine Land for the full article.

Apple IDFA consent: Roughly 60% of consumers open to allowing tracking

With the right incentives, iOS users might be willing to share data. Please visit Search Engine Land for the full article.

Nominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

You may nominate as many organizations or individuals as you feel deserve the recognition. Please visit Search Engine Land for the full article.

Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business

The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations. Please visit Search Engine Land for the full article.

Google now uses BERT to match stories with fact checks

Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more. Please visit Search Engine Land for the full article.

Replay: The SEO gender gap and how to close it

The impact of gender imbalance and how agencies, in-house teams and consultants can help affect change. Please visit Search Engine Land for the full article.

Make the licensing information for your images visible on Google Images

Options for retailers to control how their crawled product information appears on Google

Identify and fix AMP Signed Exchange errors in Search Console

Join our first Virtual Webmaster Unconference

Rich Results & Search Console Webmaster Conference Lightning Talk

Search Console API announcements

Search Off The Record podcast - behind the scenes with Search Relations

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