Search Engine News

 

Next on Live with Search Engine Land: Dealing with CCPA and Facebook Ads

Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance and it’s having a dramatic impact. Please visit Search Engine Land for the full article.

Ad industry groups launch effort to push for addressable media standards

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms. Please visit Search Engine Land for the full article.

Search Off The Record podcast - behind the scenes with Search Relations

Video: Jennifer Slegg on Google’s search quality raters guidelines

And whether SEOs too obsessed with Google search ranking updates. Please visit Search Engine Land for the full article.

How to get a Knowledge Panel for your brand, even without Wikipedia

Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Please visit Search Engine Land for the full article.

How SEOs can create a free server log dashboard to better understand incoming traffic to your website

This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools. Please visit Search Engine Land for the full article.

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

Will Google’s Ad Disclosure schema catch on?

It’s among several initiatives the company is working on as privacy takes center stage. Please visit Search Engine Land for the full article.

Why SEOs should care about brand

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. Please visit Search Engine Land for the full article.

5 tips for starting international PPC

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Please visit Search Engine Land for the full article.

Google adds ‘Black-owned’ business attribute to local listings

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners. Please visit Search Engine Land for the full article.

Feedback optimization: A user-first approach to SEO

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience. Please visit Search Engine Land for the fu...

Google Search Console adds image license structured data support

Now you can debug your image license markup in the Rich Results test tool or in Search Console. Please visit Search Engine Land for the full article.

Bing’s new URL Inspection tool: What it does and why to use it

A quick side-by-side of Bing vs Google’s URL Inspection tools. Please visit Search Engine Land for the full article.

Google blows up ad headline font in new test

Headline one goes big in this latest Google Ads test. Please visit Search Engine Land for the full article.

Did the Facebook Ads boycott actually work?

Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues. Please visit Search Engine Land for the full article.

Microsoft launched revamped Bing Webmaster Tools

With this launch, Bing added a URL inspection tool with some exciting features. Please visit Search Engine Land for the full article.

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Advertisers can now opt to extend the LDU transition period to October. Please visit Search Engine Land for the full article.

Search competition: Who are you really competing with?

Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Please visit Search Engine Land for the full article.

Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

Sure to be a marathon, the hearings could be dramatic or incredibly dull. Please visit Search Engine Land for the full article.

Google rolling out LSAs and ‘Google Screened’ to select professional services nationally

After successful test, the program goes into general availability. Please visit Search Engine Land for the full article.

Friday on Live with Search Engine Land: What’s New With The Bing Webmaster Guidelines

Updates include how Bing crawls, indexes, ranks web pages, and handles search spam. Please visit Search Engine Land for the full article.

Prepare for mobile-first indexing (with a little extra time)

The Rich Results Test is out of beta

How spam reports are used at Google

How we fought Search spam on Google - Webspam Report 2019

Evaluating page experience for a better web

Frequently asked questions about JavaScript and links

Google Translate’s Website Translator - available for non-commercial use

New reports for Guided Recipes on Assistant in Search Console

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