Search Engine News

Update to Pharmacy Policy in U.S. and Canada

We understand how important it is for users to be able to purchase pharmaceuticals online for themselves or for loved ones, and we've decided to update our Google AdWords online pharmacy policy to ensure that the experience purchasing these..

Almost like being there

I first started working on the homepage during the Summer Olympics in Beijing. We had just launched the image on the homepage and 10 days later jumped to updating the picture twice a day. It was a chaotic time, but truly some of the most f..

Online Marketing Success Requires Targeted Efforts

This post is an excerpt from our free 30 Days 30 Ways Online Marketing program. Target is all about getting found by your ideal audience. You can NOT be successful in online marketing without effective activities that target your audience...

Chrome support for Greasemonkey

Back in December, I happened to click on a Greasemonkey script in Chrome and was shocked that it just worked. At the time, I wrote a note within Google that said Whoa. I just clicked on a Greasemonkey script in the latest dev version of Ch..

Why Brand Building Isn't Enough

The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. ...

Designing the look and feel with XML

If you programmatically create and manage custom search engines, you are probably familiar with the XML format for Custom Search. The context file , which includes the specifications for the search engine, now has a richer look and feel sec..

More webinars coming your way

We've just published a new webinar schedule for the next month. In our live webinars, we'll highlight changes you can make to your ad implementation in order to maximize your AdSense revenue. We're also trying something new with our upcomi..

Upcoming Google Analytics Workshop

Feras Alhlou , president and principal consultant of E-Nor, a Google Analytics Authorized Consultant, will be conducting a Google Analytics workshop at SMX West on March 5, called "Using Google Analytics to Improve Your Online Marketing & ..

Watch free online courses in the AdWords Online Classroom

We're excited to announce our latest and most interactive online training for advertisers: the AdWords Online Classroom. You can get free, hands-on online training on key AdWords topics, delivered by our own AdWords & Industry specialists...

Universal Search Optimization 101

Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. ...

Bing and MSN your Olympics Hub

We’re T-4.5 days from the opening ceremonies of the 2010 Winter Olympics Games. Who are you excited to see flying down the men’s downhill course or dancing across the ice? Will you be rooting for your homeland or just your favo..

DIY: Creating Sitemap for Blog SEO

You need to create a sitemap for your Wordpress blog for SEO and as an added user navigation system.  A sitemap generator that dynamically generates and updates itself, as well as creating a valid XML Sitemap is no longer a luxury for the ..

Forget the spread this weekend…Free T-Shirts

Last week we had you tune in to Jason Calacanis ' web show TWIST to watch Stefan announce the Free T-shirt Friday theme. I was worried no one would catch his #FTF plug to win a free t-shirt or the copy of Brian Solis&rs..

Enhanced Cooperation with Facebook on Search

Facebook has been a close and valued partner of Microsoft for a number of years. We have worked together on several fronts all designed to create great experiences and services for our users. As we begin 2010, we are stepping up that colla..

Managing Client PPC Campaigns on the Go

Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly. ...

Podcast: Online Marketing Big Picture View

In today’s Smart Marketing Podcast , we take a look at the big picture view of online marketing. We're going to discuss why you need to know the difference between tactics and strategies in your online marketing and how you can solve the p..

Quick Survey on the Help Center

We're always looking for ways to improve Google Analytics - not just the product itself, but also the ways in which we provide information about the product. So help us help you - take a minute to fill out this quick survey on our Help Cent..

Eggs, bacon, spam, spam, and spam (SEM 101)

What is spam? One could argue that spam is a multi-faceted thing. The word itself has many definitions. For example, it can be defined as a processed spiced ham and pork slathered with a gelatinous glaze food product found in a tin (it's a..

Donate your AdSense earnings to help Haiti

As you may have already seen , Google has made various efforts to contribute to the earthquake relief response in Haiti. We've heard repeatedly from AdSense publishers on forums about wanting to help, and today, we're pleased to let you kno..

Game Day: What do you have cooking?

The office pool, big screen TV’s, great commercials, the half time show, friends and family.  These are all things that remind me of super bowl Sunday. However no game day is ever complete without a monumental spread of food. No..

Review your PPC Keywords

Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. ...

Troubleshooting tips part IIa: Ad relevance and targeting

Last week, we took a closer look at implementing your ad code, and today, we'll address some of the common issues related to ad targeting. If you're seeing irrelevant ads or public service ads (PSAs) on your pages after you've pasted the ad..

Smart Marketing: Disqus Comment System

Comments and discussions on your blog are the lifeblood of building real community, which leads to loyal readership. Hands down, the best comment system to add to your Wordpress blog is Disqus .  Disqus will allow you to easily integrate s..

Spend less, love more­­­­­

I have a confession to make: I’m a Valentine’s Day scrooge. Despite that, Valentine’s Day still sneaks up on me every year and while I might consider saying “Bah humbug” to Cupid, I just can’t. Duty call..

Top International Search Marketing Failures to Avoid in 2010, Part 2

Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. ...

Smart Marketing: HootSuite for Social Media

Managing your social media connections and the sheer volume of information that floods sites like Twitter and Facebook can be a challenge. This fact is especially true once you start adding multiple networks to the equation.  We use HootSu..

How did you do on the Webmaster Quiz?

Webmaster Level: All Thanks to all of you who took our webmaster quiz and waited patiently to see how well you did! Today, we're pleased to present the Webmaster Quiz answers ! We hope this quiz has provided some clarity on common issues us..

DIY: Wordpress Database Backup via Plugin and Hosting

You must backup your Wordpress blog database. There is no way around it, if you don't want to take the chance of losing everything you've invested in your blog — content, plugins, settings, and comments.  Nothing can be rebuilt if yo..

Improving Arabic searches and talking more about ranking

Moustafa Hammad and Mohamed Elhawary, a couple engineers in our search quality group, just did a nice post about improving Arabic language searches : Our algorithm employs rules of Arabic spelling and grammar along with signals from histor..

Colts and Saints Can’t Mess with Texas

The Saints and the Colts may be our super star teams this year, but neither team takes home the title of most searched for on Bing. In fact, the most popular team on Bing didn’t even make it to the Conference Championship game this y..

Video Cast

Sage Lewis Video

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.


Review Posts by Author

Small Business Marketing Writers
A list of the writers who have contributed to Search Engine Guide over the past 11 years.

Small Business Marketing Newsletter Archives

Search Engine News Archives - Articles dating back to 1995 covering the early history of the search engine industry.