Search Engine News

 

When parsing ‘Googlespeak’ is a distraction

It’s easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture. Please visit Search Engine Land for the full article.

How advertising rates vary by category on Amazon

You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Please visit Search Engine Land for the full article.

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Please visit Search Engine Land for the full article.

BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

Key SEO tasks can now be fully automated according to the company. Please visit Search Engine Land for the full article.

Which service-area business types perform best in local search?

New research from a dataset of 45,000 business across 36 industries that have a physical location were reviewed to answer this question. Please visit Search Engine Land for the full article.

Google Ad Grants help a U.K. nonprofit save lives

Editor’s note: Today is World Mental Health Day, a day run by the World Health Organization with the aim of breaking down the stigma of mental health and draw attention to resources and organizations available to help people cope. One of...

Google showing mobile ‘search by photos’ option in selected local verticals

The new element appears to not have a fixed position but resides below the local pack, sometimes right below. Please visit Search Engine Land for the full article.

Bing launches content submission pilot

Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images. Please visit Search Engine Land for the full article.

Google: Stick to structured data guidelines if you want the rich result

“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said. Please visit Search Engine Land for the full article.

Should you do 100% of your SEO in-house?

Here are some real-world scenarios where it can make sense to augment your in-house team with external partners. Please visit Search Engine Land for the full article.

Bingbot goes evergreen

Bing will adopt Chromium-based Edge browser to run JavaScript and render pages. Please visit Search Engine Land for the full article.

Quora adds 3 new targeting options for advertisers

The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe. Please visit Search Engine Land for the full article.

Moz launches Domain Analysis, free tool for SEO metrics

Includes experimental metrics not available in Moz’s paid offerings. Please visit Search Engine Land for the full article.

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Calls are an important source of first-party data, often neglected by marketers. Please visit Search Engine Land for the full article.

Behind the scenes at SMX East

What are the Search Engine Land editors most looking forward to at SMX East? Please visit Search Engine Land for the full article.

If Google says H1s don’t matter for rankings, why should you use them? Here’s why

Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly. Please visit Search Engine Land for the full article.

A privacy-safe approach to managing ad frequency

At Google, we believe it's possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals in...

With loss of Yahoo and image search, Google Shopping search partner traffic nosedives

While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season. Please visit Search Engine Land for the ...

Video: Britney Muller Of Moz on Google’s feature snippets

Check out this interview literally behind the scenes at Mozcon. Please visit Search Engine Land for the full article.

Introducing the new and improved Auto ads

Nextdoor’s ‘Local Deals’ ads let SMBs target specific neighborhoods

Appearing in multiple places, it’s both a paid search and display ad in one. Please visit Search Engine Land for the full article.

New reports for video results in Search Console

Google’s solution to search results dominated by FAQ Schema

When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web. Please visit...

Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all

In addition, all advertisers will now automatically start with manager accounts. Please visit Search Engine Land for the full article.

Google Search Console adds Video Enhancement, Video Appearances Performance reports

Google has new reports to help you with your videos in Google Search and Discover. Please visit Search Engine Land for the full article.

Updating the user agent of Googlebot

Join us at a Webmaster Conference in Mountain View, California

Google Search News: coming soon to a screen near you

More options to help websites preview their content on Google Search

AdSense now understands Marathi

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