Search Engine News

 

How Gootkit trojan distributes ransomware via Google SERPs

Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks Please visit Search Engine Land for the full article.

Google will not build or use alternate identifiers to track users across the web

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences. Please visit Search Engine Land for the full article.

Google adds familiar face as Ads Product Liaison; Wednesday’s daily brief

Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax Please visit Search Engine Land for the full article.

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well. Please visit Search Engine Land for the full article.

Phone calls critical for business during the pandemic; Tuesday’s daily brief

Plus, we’re introducing research Tuesdays Please visit Search Engine Land for the full article.

Semrush plans to go public after posting big 2020 growth

But the company says changes in access to 3rd party data and cookies could really disrupt its business. Please visit Search Engine Land for the full article.

SEMrush plans to go public after posting big 2020 growth

But the company says changes in access to third-party data and cookies could really disrupt its business. Please visit Search Engine Land for the full article.

We’re looking for skilled marketers to speak at SMX Advanced!

If you’re interested in speaking at SMX Advanced but haven’t pitched a session yet, now’s the time. Please visit Search Engine Land for the full article.

Ginny Marvin joins Google as its new Ads Product Liaison

In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief will be helping marketers learn about Google Ads’ products and policies. Please visit Search Engine Land for the full article.

Unlock actionable tactics to craft compelling content

Join us online at SMX Create, April 13, to learn how amazing content can drive awareness, traffic, conversions, and sales. Please visit Search Engine Land for the full article.

Big brands find pandemic success with e-commerce platforms; Monday’s daily brief

Plus, pitch to speak at SMX Please visit Search Engine Land for the full article.

Video: Steve Marin on content, SEO and using data as backup

Please visit Search Engine Land for the full article.

How to identify your products for Google

Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible. Please visit Search Engine Land for the full article.

Pinterest powers up creators during stressful times

How the visual discovery platform is rethinking stories and influencers Please visit Search Engine Land for the full article.

Providing better product information for shoppers

To best help users find your content and products in Search, we recommend that you clearly identify products mentioned.

Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief

Wouldn’t it be cool if Google told us when specific ranking factors were no longer being used? Please visit Search Engine Land for the full article.

More Google Ads changes and SERP fluctuations; Thursday’s daily brief

Plus, hop on Twitter trends Please visit Search Engine Land for the full article.

Google Search may be showing featured snippets less often

The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results. Please visit Search Engine Land for the full article.

Google set to deprecate Showcase Shopping ads on April 1

Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups. Please visit Search Engine Land for the full article.

A few pointers from the pros during SMX Report; Wednesday’s daily brief

Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors. Please visit Search Engine Land for the full article.

Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements

The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits Please visit Search Engine Land for the full article.

Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief

Plus, how has your martech stack changed with COVID–a survey Please visit Search Engine Land for the full article.

New Association functionality added to Search Console

We're happy to announce that Search Console has a new and enhanced Association page. Any associations that were previously set are carried over to the new Associations page automatically.

Join us at Search Central Live

On February 24, we will host our first installment of our new event series called Search Central Live.

Search Console Discover report now includes Chrome data

Starting today, all your Discover traffic (including from Chrome) will be shown in the Performance report for Discover.

Introducing Google News performance report

Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on news.google.com.

Index Coverage Data Improvements

Based on the feedback we got from the community, today we are rolling out significant improvements to the Index Coverage report so you’re better informed on issues that might prevent Google from crawling and indexing your pages. The chan...

A weird year in review

2020, what a year this was! We found new ways to work and collaborate, to learn and have fun, and also to stay safe.

An update on the Structured Data Testing Tool

In July, we announced that the Rich Results Test is out of beta. In that blog post, we said that the Structured Data Testing Tool would be deprecated. Since then, we've heard your feedback and we'd like to give an update on what the futu...

Updates to Search Console’s API

A few months ago we announced an API infrastructure upgrade to improve the performance of the Search Console API as demand grows. Today we’re happy to announce some more updates coming your way.

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