Search Engine News

 

How brick-and-mortar retailers can succeed on Amazon

Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well. Please visit Search Engine Land for the full article.

You can now add custom JavaScript to AMP pages

The new amp-script component offers more feature flexibility and interactivity. Please visit Search Engine Land for the full article.

What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?

The company introduces a second screening program for professional services. Please visit Search Engine Land for the full article.

Are other teams unwittingly killing your SEO (and revenue)?

Executives should treat SEO as a company-wide mandate. Here’s why. Please visit Search Engine Land for the full article.

Never go over budget again with this advanced Google Ads Script

Here’s an advanced budget tracking script so you can track media spend with alerts when you get close to budget. Please visit Search Engine Land for the full article.

Next steps to ensure transparency, choice and control in digital advertising

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital adverti...

Google rolls out maximize conversion value smart bidding strategy

It is now available in all Search campaigns. Please visit Search Engine Land for the full article.

You can’t opt into or out of mobile-first indexing

Google’s John Mueller reminds us that one day, there will only be mobile-first indexing. Please visit Search Engine Land for the full article.

Are we right for fawning over core algorithm updates?

Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact. Please visit Search Engine Land for the full article.

Additional safeguards to protect the quality of our ad network

Traffic from Image’s Swipe to Visit feature now appears in Search Console

Data is available under the new ‘Amp on Image Results’ search appearance. Please visit Search Engine Land for the full article.

Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO

Learn more about local SEO from the super passionate and smart Greg Gifford. Please visit Search Engine Land for the full article.

Bing Webmaster Tools adds Domain Connect verification integration

Bing makes it easier to verify some sites with Bing Webmaster Tools. Please visit Search Engine Land for the full article.

Google may be having indexing issues again

Is your new content not showing up in Google search? Google may have yet another indexing bug. Please visit Search Engine Land for the full article.

The convergence of data quality to consumer discoverability

Data cleanliness and accuracy must be a priority for brands because it will affect marketing performance at the local level. Please visit Search Engine Land for the full article.

SMX East Super Early Bird Rates Expire Soon

Lowest Rates Expire August 24 Please visit Search Engine Land for the full article.

FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts

Make sure your contracts don’t have terms that violate the CRFA. Please visit Search Engine Land for the full article.

Google Ads to remove accelerated ad delivery option next month

Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1. Please visit Search Engine Land for the full article.

Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study. Please visit Search Engine Land for the full article.

Why is there so little innovation in local?

The alpha and omega of local is now Google. Please visit Search Engine Land for the full article.

Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land

Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert. Please visit Search Engine Land for the full article.

Are SKAGs dead after Google’s latest match type changes?

PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance. Please visit Search Engine Land for the full article.

Conductor purchase price revealed: $126+ million [updated]

The acquisition price was more than 2X invested, but probably less than what investors may have wanted. Please visit Search Engine Land for the full article.

You #AskGoogleWebmasters, we answer

Growing in-app viewability coverage with Open Measurement

People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile de...

When indexing goes wrong: how Google Search recovered from indexing issues & lessons learned since.

Googlebot evergreen rendering in our testing tools

What webmasters should know about Google’s core updates

New innovations to grow your app business with ads

App developers around the world are pushing the limits of innovation to meet consumers' high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and gr...

Helping publishers and users get more out of visual searches on Google Images with AMP

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