Search Engine News

 

Google reviews coming out of quarantine

New user reviews, photos, Q&A will return gradually, by category and country. Please visit Search Engine Land for the full article.

How SEO and PPC strategies can work together to drive business goals

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes. Please visit Search Engine Land for the full article.

Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options

The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns. Please visit Search Engine Land for the full article.

Google postpones Google Partners program changes slated for June

The new badge requirements will not go into effect until 2021 due to COVID-19 disruption. Please visit Search Engine Land for the full article.

View and change all your budgets easily with this script

You can download and modify all your budgets across multiple Google Ads accounts in a single Google Sheet. Please visit Search Engine Land for the full article.

Bing adds CDC coronavirus self-checker chatbot to search results pages

Users can interact with the self-checker to assess their symptoms right from the search results. Please visit Search Engine Land for the full article.

Bing adds snippet controls to help sites control their search result previews

Google began supporting these new controls last September and now Bing adds control for snippets. Please visit Search Engine Land for the full article.

Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.

Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call revenue. Please visit Search Engine Land for the full article.

Video: Alexis Sanders on SEO strategy and how to test your SEO

Check out this super smart SEO on how she manages her clients SEO strategies and then measures its success. Please visit Search Engine Land for the full article.

Showcasing the value of SEO

Google introduces new COVID-19 and Telehealth GMB links for healthcare providers

These new links are part of the company’s larger effort to make healthcare information more accessible through Google Search. Please visit Search Engine Land for the full article.

Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products

The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year. Please visit Search Engine Land for the full article.

SEO will be a primary focus for marketers during the downturn, says survey

Respondents said SEO was their top performing channel last year and is more likely to be maintained going forward. Please visit Search Engine Land for the full article.

Live soon: SEOs talk COVID-19 search disruption

Save this page. A panel of experts will join Live with Search Engine Land at 4 p.m. EST on Tuesday. Please visit Search Engine Land for the full article.

Live now: SEOs talk COVID-19 search disruption

Save this page. A panel of experts will join Live with Search Engine Land at 4 p.m. EST on Tuesday. Please visit Search Engine Land for the full article.

Replay: SEOs talk COVID-19 search disruption

A panel of experts joined Live with Search Engine Land to discuss possible changes in Google’s algorithm since the coronavirus pandemic broke out. Please visit Search Engine Land for the full article.

The right way to hire an SEO

Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates. Please visit Search Engine Land for the full article.

Did you know that SEO drives 22% of all website visits?

Search Engine Optimization remains the stalwart mainstay of digital marketing. Please visit Search Engine Land for the full article.

Google pushes out Google Ads API v1 sunset date

Developers will have more time to migrate to v2 due to the coronavirus pandemic. Please visit Search Engine Land for the full article.

A deep dive into the fact check structured data: Who is it right for?

If you want to position yourself as an authority in your space, learn how to use Fact Check structured data. Please visit Search Engine Land for the full article.

Looking back at last year's Webmaster Conference Product Summit

The future of identity in a cookieless world

Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail. Please visit Search Engine Land for the full article.

Foursquare and Factual merge, CEO Shim to lead combined company

The combined company is the clear market leader for location intelligence. Please visit Search Engine Land for the full article.

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

It’s not the right tool for addressing conversion rate volatility during this time. Here’s why. Please visit Search Engine Land for the full article.

UK court to Google: Expose algorithm or withdraw key piece of defense evidence

Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense. Please visit Search Engine Land for the full article.

Is recent Google algorithm volatility related to COVID-19 or normal? Live panel to discuss Tuesday

Live with Search Engine Land to livestream discussion with Barry Schwartz, Moz’s Dr.Pete, Marie Haynes, Olga Andrienko and Mordy Oberstein. Join us. Please visit Search Engine Land for the full article.

Video: Eric Wu on how SEOs can talk to developers and going beyond content and links

Oh, and Eric may be the reason for Google building out the Panda algorithm. Please visit Search Engine Land for the full article.

Some Featured Snippets may not appear as the top organic result

Google Featured Snippets are changing fast and now there’s an extra layer of complexity. Please visit Search Engine Land for the full article.

Introducing a new way for sites to highlight COVID-19 announcements on Google Search

Facebook rolls out hours and services update for COVID-19 communications

There are a number of ways to communicate virus-related updates to customers on the platform. Please visit Search Engine Land for the full article.

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