Search Engine News


A Marketer's Plea: Don't Be Afraid to Ask for Links

While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free.

Has Google Turned up Social Signals as a Ranking Factor?

Google stated that a search change from earlier this month was not related to Panda. Could that mean social signals from Facebook and Twitter are ranking factors?

SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data

Google Apologizes For Racist Maps Listings

The search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the N-word.

Google Adds Mobile App Data to Search Console

Search Console users will be able to analyze how their indexed app content is performing in Google’s search results.

Search In Pics: Google Carnival, Google Now Mug & The Breaker Lab

Share your feedback on AdSense, AdMob, and other Google publisher solutions

6 Keys To Getting Local SEO Started On The Right Foot

Research Reveals The Distinct Ways Users Search

Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts”

Google Search Console Adds Apps Data To Search Analytics & Fetch As Google

Every Second Counts: Why Page Speed Should Be Your Next Focus

Website speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your website's performance is key.

Google Buy Button – Is it Right for You?

Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns?

Rolling out the red carpet for app owners in Search Console

Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps

SearchCap: Bing App Index, Apple Maps Transit, Google Shopping Ads & Nearby Businesses

Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches

Delivering the right information in your ads

SPONSOR MESSAGE: How to Turn One Piece of Content into 100

Bing Begins Indexing Apps By Content Rather Than Title

Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor.

Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support

Introducing TrueView for shopping – a new way to promote your products with video

Google Launches Shopping Ads For YouTube, Integration With Merchant Center

Apple Public Transit To Go Live With iOS 9, Also Making Indoor Mapping Push

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet?

An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond

Should You Bid On Brand Terms? Bing Ads Releases Studies On Retail And Travel Brands

5 Steps To Better Online Marketing For Franchises

Bing Begins Building Index Of Native App Content Through App Indexing

Five Ways to Glean Important Insights From GWT’s New Search Analytics Report

A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact with their sites through search engines.

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A list of the writers who have contributed to Search Engine Guide over the past 11 years.

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