Without a doubt, advertising strategies have grown past newspapers ads and radio blurbs. In this modern age, a vital part of marketing must be digital. 

This is why every small business needs a brand action plan that extends across the world wide web.

Fewer than 64% of small companies have a website. And by 2019, that number will increase to 94%. That proves the recognition of digital impression as a strategy. But as this medium evolves, small businesses find it tough to perfect an online master plan. 

If you're looking to adapt to new ways to help your business grow, read on. Here are five must-have digital marketing strategies for small businesses. 

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1. Set Goals

Knowing what you want for your business is important. But learning how to get there is much more essential to the end result. 

Setting goals for your small business help determine what you want for your business and your customers. Because finding a balance for both is the main ingredient to longevity. 

A lot of planning goes into internet marketing. So, as part of goal setting, seek out expert advice. Don't walk into it blindly. Write out a digital success plan for what you want the site to achieve online.

This works the same for every business. Design a vision first. Set goals. 

2. SEO is a Driving Force for Digital Marketing Strategies

SEO is the scientific art of making websites attractive to search engines. The end result is more visitors.  

Why is this important in a digital marketing strategy? Because the end goal is to get more eyes and clicks on your website. The more visitors, the larger the audience. The larger the audience, the more your company's brand expands. 

If you're a school director or owner, you may use SEO to increase the school's online ranking. By using keywords like, "early learning centre" or "early education" you could target a specific audience. 

3. Content Marketing 

Content marketing is an online strategy that uses relevant content to market to a specific audience.

Blogging, vlogging, and other content visuals are informational tools. They offer value to users. You could write SEO-optimized articles with keyword targets to lure clickers. 

Make the content shareable. In other words, make sure it's relevant and useful. Give your target audience a reason to offer a look to their friends and other online users.

4. Social Media Promoting

There are 2.34 billion worldwide users with social media accounts. People have interests in what's online, and so should you.

By using social media to curate your content, you expose your brand to billions of potential customers. Outlets like Facebook have marketplaces and paid advertising opportunities. 

You can choose the size and geographical location of your audience. Then, boost your content to reach them. 

5. Email Marketing 

Something as simple as asking for emails can boost your online marketing. It's a cost-effective strategy for maintaining your current customer case. And if you utilize it the right way, gain some new ones. 

Email marketing is a way to provide time-sensitive, highly-informational content about your business. It's a chance to make customers apart of your team. This strategy serves as a reminder to customers to choose your products when it's time to buy. 

Create a Strategy

Your brand is only as good as you grow it. Using digital marketing strategies expands it, which in turn increases your customer base. 

Design a development plan and begin executing these strategies today. 

Take a look at our SEO tools for up-to-date keys to increasing your web ranking and traffic. 






Search Engine Marketing Columnist



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Search Engine Guide > Robert Clough > 5 Must-Have Digital Marketing Strategies For Small Business