America is currently at war with drug addiction. In fact, roughly 72,000 Americans died in 2017 at the hands of drugs.
One stunning statistic is that the opioid crisis is now more deadly than the Vietnam War. The opioid crisis is responsible for a rare decline in life expectancy. These facts make drug rehabilitation centers more important than ever.
The key is getting the word out that these rehab centers are ready to help. Read on for a comprehensive guide to drug treatment center marketing. Explore ways to draw in the people that urgently need help.
Build a Website
In order to market your drug treatment center in the digital age, an effective website is a must. To be effective, there are a number of capabilities that your website should possess.
For starters, include a contact us page with directions and a reliable phone number. Also, allow website visitors to sign up for e-mail newsletters to keep in touch.
Your treatment center website should include a photo gallery of the facilities. An about us landing page can provide detailed information about the facility staff.
Lastly, include some success stories to give prospective patients a ray of hope. Ask former patients who have overcome addiction to write a positive review about the treatment center.
Start a Blog
The purpose of starting a blog is to help drive web traffic to your site. This blog serves as a resource for people fighting addiction or interested in learning more. You can cover a variety of topics ranging from treatment methods to family support.
Your blog should also emphasis search engine optimization (SEO). Many addiction patients find a treatment center through a search engine. By using SEO tactics, your blog posts will rank high in search engine results.
There are free SEO tools that score your articles. Some helpful tips are to frequently use keywords that are likely to be used in a web search. Also, include internal and external hyperlinks within each blog post. Using these tips will lead web users to find Inspire Malibu heroin addiction treatment center online.
Get on Social Media
One of the most effective methods to communicate with prospective patients is social media. In addition to search engines, people find the services they need on social media platforms.
Facebook is an effective way to communicate with the local population. Other social media platforms like Instagram and Twitter are useful for driving traffic to your website.
You can share your blog posts on each social media platform. The goal here is to expand your treatment center's reach by connecting with other people's networks.
When high-quality content is published, your connections are likely to share it. This spreads the information to prospective patients in new localities.
A Recap of Treatment Center Marketing
Drug addiction is deadly and a nationwide crisis. The key to overcoming it is guiding patients to rehabilitation centers.
Marketing techniques like starting a blog are effective ways to get the word out. If you enjoyed this article about treatment center marketing, check out our blog for other great pieces.