The benefits are clear: business who have guest blogged recently see an improvement in their SEO. If you're ready reap the rewards, check out these tips.
Do you want to skyrocket your SEO strategy? Increase your blog's exposure? Establish authority and expertise within your niche?If you've ever guest blogged, then you know the first-hand benefits of sharing your content across multiple platforms.Let's get into how to make the most effective guest posts.
Find the Best Websites
Before you even dive into your guest blogging strategy, you want to make sure that you have a viable plan-of-attack for success.Start by identifying the websites and blogs related to your niche that are currently accepting guest posts. You can find out who is taking contributors by Googling the following:
your niche + now accepting guest posts
your niche + contributor guidelines
your niche + submit an article
You can also reach out directly to the authors of your favorite blogs. By building an actual relationship, you may increase your chances of landing a guest spot.Don't have the time or energy to reach out manually? Consider outsourcing to marketing specialists that will connect you with high-quality sites (click to learn more).
Prepare The Best Pitch
When you reach out to a blog, it's essential that you approach each site personally and individually.Be friendly. Introduce yourself. Focus on what you can provide for them, rather than orienting the conversations towards what you can gain.Finally, leave them with at least three different guest pitches with a summary of what you plan to write.
Use Optimal Anchor Texts
While it's true that having a backlink improves your SEO, the actual anchor text itself plays a fundamental role in impacting your keyword rankings.When you take on a guest post project, make sure that you engage in keyword research and identify the phrases or words you intend to rank for.You want your guest post to bring you long-term, favorable results from Google.
Focus on Quality over Quantity
If you're going to improve your SEO and increase your reputability and expertise, it's better to focus on landing on a few high-quality websites than spammier ones. Quality backlinks go a long way in improving your reputation.Make sure that you are using a tool like Moz, AHREFS, or Google Analytics to determine the website's traffic sources and domain authority.Focusing on the quality of a site will grant you a better ROI in the long run.
Respond to Comments and Questions
Once publishing the guest post, don't just step away from that site and focus on your next article.Make sure that you stick around and interact with your audience. Within these comments, you build a dialogue with potential customers and readers. You create sustainable relationships, and you define your branding and image.Don't take those relationships for granted! Readers often want to interact with their writers- you owe it to them to foster that dynamic.
Guest Blogged In The Past? Did You Follow These Tips?
If you've guest blogged in the past, you know that it takes time and dedication to find the best site and create the best content.Interested in learning more marketing and blogging tips? Be sure to subscribe to our newsletter today!
Read by small business people, our newsletter delivers a digest of articles from the top search engine marketing experts. You will learn about:
getting better Google rankings
search engine optimization
pay per click advertising
search engine submissions
making more sales
and much more...
Our newsletter is the perfect way to stay up to date with all of the latest trends, events and techniques in using search engines to grow your business and make more sales. Subscribe here. Your email address will NOT be given to third parties.