Did you know that 96% of people seeking advice on legal matters use a search engine?
Thus, if your law firm is struggling to attract clients, you might want to look at how you can improve your search engine rankings. If you don't know how to do this, you can hire a search engine optimization (SEO) agency to help you.
This post will show you what it takes to find a reputable lawyer SEO company. Follow the tips provided and you'll know how to find an agency that can take your website rankings right to the top.
Agencies that charge under $1,000 normally don't put in the proper work to make sure your SEO campaigns are going to be a success.
In fact, they may end up using short-term ranking strategies that go against the guidelines provided by Google. Such agencies will use tactics like this because it's the only way they can get you results on such a low budget.
If you come across an SEO company that looks as though it'd be a good fit for your firm, ask them if they can provide you with some case studies.
These case studies will give you the chance to learn more about the results this company has delivered for other law firms. You'll also be able to see how long it took the SEO company to produce these results.
In some cases, the SEO company will not be able to provide you with a case study, but they will be able to tell you about some of their past clients. They may also be able to tell you about the kinds of keywords this other client is ranking for.
You can verify all this by searching these keywords and verifying the ranking positions of the other client. If everything looks good, it's a sign the SEO agency knows what they're doing.
Producing authoritative content for your website is one of the best things you can do to improve your rankings. If you don't have the time to write this content, the SEO agency may offer to help.
However, it's important to note that content costs can sometimes be added to your existing SEO bill. Thus, you'll want to verify this before working with an SEO agency.
You also need to make sure the content produced by the company is of high-quality. If the content isn't any good, it may not rank as well as you'd like it to.
If you'd like to see an example of some high-quality content, check out this blog post that covers the topic of personal injury law basics.
If your law firm isn't visible in the search listings, these tips should help you find an SEO agency that can turn things around.
It's vital that you don't rush into working with a lawyer SEO company. If you do, you may end up working with a company that isn't able to deliver on their promises.
Once you find a promising SEO agency, give them time to deliver on their promises. SEO doesn't work quickly, but over the course of a year, you'll see just how powerful this marketing method can be.
Not sure if SEO is better than PPC? Check out this post to see which option is best for your needs.
Search Engine Marketing Columnist
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