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Robert Clough

Search Engine Marketing Columnist

New Google Speed Update

This month Google has announced an update to their algorithm will be made in July of 2018 to include mobile page speed. Find out more to keep up to date with the latest trends in search....

How to Use Instagram as a Marketing Tool for Your Business

Whether you own a salon or an e-commerce store, any business can benefit from using the app. Read on to learn how you can use Instagram as a marketing tool....

6 Must Know HVAC SEO Tips

Looking to improve the visibility of your HVAC company website? Then don't miss this article. Here you'll find 6 must-know HVAC SEO tips....

10 Medical Marketing Strategies That Really Work

Looking for effective ways to market your medical practice? Then don't miss this article. Here you'll find 10 medical marketing strategies that work....

How to Use SEO to Promote Medical Software

Promoting medical software in the hyper-competitive arena of the search engines can be a challenge. Use these practical tips and tactics to hone your strategy and gain an advantage. ...

Why SEO is Essential to Your Fitness Marketing Strategy

If you want your fitness business to succeed, you need a strong marketing plan. Here's why SEO is essential to any effective fitness marketing strategy....

5 Reasons You Need Healthcare Digital Marketing To Grow Your Business

Do you want to grow your medical practice or healthcare supply company? Here's 5 reasons you need healthcare digital marketing to get more customers or clients....

7 Benefits Of Using A Sales Sample To Promote A Product

Do you have a new product that you're trying to market? Here are 7 benefits of using a sales sample to promote a product and grow your customer base....

How to Convert Facebook Followers Into Loyal Customers

Have you been using your tech skills to build a steady flow of followers on Facebook? Now, learn how to convert Facebook followers into loyal customers....

10 Tips for News Media Marketing

We've identified 10 news media tips that can get you started! It may seem overwhelming at first, but by breaking everything down into individual parts, you'll have an easier time keeping track of each step....

5 Amazing Tips For Medical SEO

Do you run a medical office or online medical supply store? Keep reading to learn some amazing tips for medical SEO that will increase your brand awareness, attract customers to your site, and improve your visibility....

8 Holiday Park SEO Tips You Need To Know

Do you want to attract families to your holiday park? Online visibility is key! To help increase your reservation bookings, here are eight holiday park SEO tips you need to know....

8 Business Hacks that Won't Break Your Budget

Businesses often overlook simple business hacks to increase brand awareness. This is because they may be hard to measure in effectiveness. Without breaking the bank, here are some simple hacks for businesses to use to increase their exposure to consumers....

How to Create a Foolproof SEO Game Plan That Will Skyrocket Your Rankings

Between 70% and 80% of web users completely ignore the paid advertisements at the top of the search results. That means that if you're hoping to increase your web traffic, it's crucial that you rank highly in the organic search results....

Google: December Search Ranking Update

An update of the search ranking algorithm has been confirmed by Google. Some early signals have been identified, including mobile and schema. Included you will find more about the timing, research conducted, the impact on small business search rankings, and coverage of forum conversations....

Search Engine Guide Newsletter - 12/19/2017

A recap of recent search engine marketing articles and news...

Facebook Fighting Engagement Bait in News Feed

In an effort to reduce the spread of spammy posts, Facebook is taking steps to demote engagement bait which takes advantage of their system by encouraging people to engage with a post in an unauthentic way. An example, comment "Yes" if you love rock music....

101 Fascinating Facts You Didn't Know About Domain Names

This Website Builder infographic illustrates some interesting facts about domain names and their importance in your online presence....

Learn from the Link Building Master

Nick Stamoulis of Brick Marketing has posted his interview with link building expert Eric Ward. Read it to find out what his favorite link building tools are or what link building tactic is headed for a smack down from Google....

GTmetrix - A New Tool For Google's Speed Factor

GTmetrix is a free tool that provides in depth information on the speed of pages on your site and what you can do to improve load time....

If You See This Ad, It's Not Us

A company has created an ad that they are running through Google's AdSense on our site that, in my opinion, makes it look too much like the services are offered by us.  We have nothing to do with the company....

Search Marketing Certification Courses

We are happy to announce that Search Engine Guide is now offering search marketing certification courses in partnership with Market Motive....

Make Your Business Image Pop With A Twitter Profile Makeover

Want to be ignored? Be boring. Simple.But, if your business is ignored, you may end up living in a van down by the river. Not Good.So how can we be, um, not boring?  Well, there isn't a one size fits all quick fix, but one step everyone can take is improving how we present our business to the public....

Composing the Perfect Letter of Surrender

Matt McGee made a post on Sphinn asking us, and other publishers, to be open with our decision making process and to share what we planned to do regarding Google's nofollow stance. I think Matt had a good idea and being open with our decisions may help other publishers. So I've decided to publish some of our IM conversations to provide insight into where we stand.

Search Engine Guide Publisher Responds to PageRank Drop

Jill Whalen's article, Google's Paid-link Smack in the Face, presents a "get things back on the right track" opportunity for me because of the things she said about Search Engine Guide. Opinion or not, when someone with Jill's stature makes incorrect negative comments that portray our site and advertisers in a poor light, it's important to respond in order to sort opinion from fact.

Work at Home Mom Is Acclaimed Search Engine Optimization Expert

I'm sure it looks like a huge accomplishment to those on the outside, I really believe that anyone who's fairly intelligent and who has the time to spend, can make themselves well known on the Internet. Even today, it's still doable if you work hard at it....