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Robert Clough

Search Engine Marketing Columnist

Why Your XML Website Sitemap is Important for SEO

SEO is more than just content. Your XML website sitemap determines your SEO performance. Here's why....

7 Essential SEO Tips For Personal Finance Blogs

The best personal finance blogs know how to integrate SEO best practices throughout their websites. Click to learn what you need to know....

Top 10 DIY SEO Tips

Looking to save some money on your SEO? Luckily you can with some DIY SEO. Read on to learn the top tips for implementing DIY SEO to save money....

Why Your Website Needs Good Pictures

The kind of pictures you use on your website and in your blog play a big part in your online business presence. Find out why your website needs good pictures....

Brand Building 101: What You Need to Know

Building a strong brand means everything for your business. Here's a quick guide to brand building and what it can do for you....

10 Key Digital Marketing Solutions Your Business Can Take Advantage Of

Are you looking for ideas on how to better advertise your business? Here are 10 key digital marketing solutions that your business should take advantage of....

Marketing Tactics that Benefit Niche Products

Do you have a niche product that needs help with marketing? This article outlines some tips on marketing tactics perfect for marketing niche products!...

Flying Online: The Ins And Outs Of Digital Marketing For Aviation Courses

Small Business Snapshot: Aviation - Excellent digital marketing strategies can bring customers to your aviation courses in droves. Here's how to get your school noticed online....

4 Top Brokerage Marketing Tips

Looking to bring in more clients for your brokerage company? Check out these brokerage marketing tips....

6 Ways to Market Luxury European Cars

Small Business Snapshot: Car Dealerships - From Fiat to the DS 4 Crossback, many wonderful vehicles have come from Europe. Here's a guide on how to market European cars in the best way possible....

5 Ways to Improve Your SEO Ranking in 2018

When looking to reach your audience, SEO is one of the most powerful tools. Click here to learn how to increase your SEO ranking this year....

Google Reviews: Everything You Need to Know

If you run a business, Google reviews can make a large impact on your sales. Click here to learn everything you need to know....

5 Social Media Strategies for Musicians

The Internet serves as a great opportunity for musicians to market music, but you need to have solid social media strategies. Click here to learn more....

8 Tips To Get The Most Out Of Your Real Estate Postcard Marketing Campaign

Have you not gotten the results you want out of your digital real estate postcard marketing campaign. Read here for 8 tips to make your efforts successful!...

7 Essential SEO Tips for Treatment Centers

Keeping treatment centers booked solid is all about getting the word out. These 7 essential SEO tips can help you do just that....

5 Tips for Online Reputation Management

Having a good reputation for your business is vital. Click here to learn five ways you can handle reputation management online....

How the Right SEO Can Increase Your Portable Generator Sales

If you're looking to increase the profit margin of your portable generator business, SEO is the way to go! Click here for our helpful guide and learn how!...

Organic Vs. PPC: What You Need to Know to Succeed

Deciding where to focus your marketing efforts? Here's what you need to know about the organic vs. PPC debate to help your site succeed....

3 Website Conversion Tips for Your Online Baby Store

You only have 8 seconds to grab your customers' attention when they land on your page. Here are a few tips for website conversion to boost your sales....

Top 10 Marketing Tips for Tutoring Companies

Having trouble attracting students to your tutoring company? You need more than just subject knowledge. Here are 10 marketing tips for tutoring companies....

10 Viral Marketing Campaigns That Didn't Break the Bank

Are your marketing efforts burning a hole in your wallet? It's time to get creative. Here are 10 viral marketing campaigns that took off on a shoestring budget....

8 Online Marketing Tips for Your Pest Control Company

Want to get any many pest control customers as possible? You can't ignore the internet. Check out this list of online marketing tips to improve your strategy....

How to Set Up and Run a Successful Facebook Ad Campaign

There's a difference between running a Facebook ad campaign and running a successful Facebook ad campaign. Learn how to set them up the right way....

Is Your Website Ready for Google's Mobile-First Index?

More websites are being added to the Google mobile-first index. Most importantly, what does this mean for your site's SEO? Get the latest right here....

A Beginner's Guide to Page Authority

Confused about what your page authority means and how you should use it? Don't miss this beginner's guide on understanding and increasing your PA score....

What Are AdSense Keywords?

You may be familiar with AdSense, but do you know how to use it properly? Here's a guide on AdSense keywords to help you gain a better understanding....

5 Ways to Use Retail SEO to Improve Local Rankings

Local SEO doesn't just increase your Google ranking, it can also supercharge your foot traffic. Here are five retail SEO strategies every store owner needs....

7 Types of Blog Posts to Drive More Traffic to Your Law Firm Website

Struggling with writer's block? Wonder what type of content will drive the most traffic to your law firm website? Check out these popular types of blog posts!...

5 Ways to Avoid Keyword Cannibalization

Are too many of your pages fighting to rank for the same keyword? This is called keyword cannibalization, and here are five ways to avoid it....

How SEO for Healthcare Can Help You Get More Patients

Looking to attract more patients with online marketing? Learn here how SEO for healthcare can help elevate your practice to the next level....

The Top 10 Benefits of Outsourcing IT Services

Are you wondering if it's right for your business to outsource IT services? Then click here. This article will highlight 10 benefits of outsourcing IT services....

The Best Tips On How To Market Your Casino Website With SEO

Even casino websites can benefit greatly from well executed SEO. Check inside for a handy primer on how to leverage SEO for your site today....

9 Golden Rules To Follow When Conducting Influencer Outreach

There are few better methods of outreach marketing than to tap into the vast network of followers that influencers have....

How to Send An Uber Targeted Mobile Campaign

Are you getting ready to launch a mobile campaign to send to prospective clients? Read this article to learn how to implement your ad campaign effectively....

7 of the Top Search Engine Optimization Techniques

In order to run a successful business, you need proper SEO strategies in place. Read on to learn about some of the best search engine optimization techniques....

SEO Guide by SEO Article Heroes

SEO Article Heroes has written an SEO guide in which they give an overview of the steps you'll need to take to implement an SEO campaign on your website...

6 Super SEO Tips for Professional Cleaning Services

Do you manage professional cleaning services? Learn how to boost your website traffic and reputation with these killer SEO tips today!...

Best Online Tools for Content Marketers

Modern digital marketing expertise heavily depends on the online tools for content marketers. All professionals must know the services which can help them make their job easier. Read more here!...

5 Tips for Generating Unique Blog Ideas as a Corporate Business

As a corporate business, it's tough to keep pumping out refreshing content for your readers. Here are 5 tips for conjuring up unique blog ideas every time!...

5 Must-Know Car Dealership Marketing Ideas

Wanting to attract more customers to your car dealership? Then don't miss out on this article. Click here for 5 must-know car dealership marketing ideas....

How to Boost Website Ranking for Your Home Improvement Business

Looking to reach more customers with your business's home improvement website? Check out these strategies to boost website ranking and get more business....

8 Simple SEO Hacks to Boost Your Brand in 2018

Without the proper SEO strategies in place, your business won't grow. We provide you with the best SEO hacks to climb the top of Google....

5 Benefits of Facebook Advertising for Businesses

Digital marketing is a powerful tool for businesses. Need to reach more of your audience? Check out these five benefits of Facebook advertising....

SEO vs SEM: What's the Difference?

Are you having trouble distinguishing between SEO vs SEM? It can be tough to understand. Keep reading to learn the differences and similarities....

How to Launch a Great Digital Marketing Project on a Budget

Are you an entrepreneur on a budget? You probably need startup digital marketing strategies. Find out the cheapest and most effective digital marketing methods....

Digital Marketing for Real Estate: 4 Crucial Tips

Digital marketing for real estate businesses is absolutely crucial in today's market. Make sure you're business is on the cutting edge by clicking here....

How to Make Your Niche Website Stand Out

In today's oversaturated digital market, it can be difficult to make your website stand out. Read this for our top tips on making your niche website stand out....

5 Social Media Mistakes You Need to Drop in 2018

Don't let a bad tweet destroy your business online. Here are five of the biggest social media mistakes to avoid in the new year....

8 Ways Paid to Click Ads Can Grow Your Pest Control Business

It's always a smart idea to bring in any extra revenue you can for your business. We look at paid to click ads that will bring in passive income....

SEO for Dummies: Search Engine Marketing and Why You Need It

There are three aspects of SEO for dummies that you should understand, even if you don't want to do your own search engine marketing. These fundamental concepts of SEO are keywords, backlinks, and content....

Digital Marketing Optimization for Niche Markets and Small Businesses

Own a small business, or selling a niche product? Check out this article to learn all about digital marketing optimization for these markets....

How to Write Content That Will Boost Your Google Rating

Looking for content that will really make a difference with your Google rating? You don't have to be an English major, but you do need a few tips and tricks....

Find Out Why Your Accounting Firm Should Run a Facebook Ad

Facebook ads are turning out to be just as powerful as Google ads, if not more. Read on to discover why your accounting firm should run a Facebook ad today!...

Top 6 Business Hacks for an Accident Lawyer

Looking for some of the best business hacks out there to increase your client base, get higher settlements, and prove yourself as an authority in the accident lawyer world? If so, then you need to read this post....

Top 7 Law Firm Marketing Ideas

Being an excellent attorney isn't enough to boost business. You need to focus on marketing as well. Start by following these law firm marketing tips....

How to Manage Your Business's Online Reputation

Your business's online reputation is more important than you probably think. Click on this article to discover how to manage your business's online reputation....

6 Easy and Effective Digital Real Estate Marketing Tips

The digital landscape is in a state of constant flux and evolution. Search algorithms change on a regular basis. Social media sites come and go. So, no matter how tight a digital ship you run, there's always room for improvement....

Here's How the Google Speed Update Could Impact Your Site (& AdWords Account)

Wordtstream digs into the upcoming Speed Update with .. What the Google "Speed Update" isWhy Page Speed mattersHow this update will impact SEO and PPC, respectivelyWhich tools you can use to determine your page speed (for free)...

New Google Speed Update

This month Google has announced an update to their algorithm will be made in July of 2018 to include mobile page speed. Find out more to keep up to date with the latest trends in search....

How to Use Instagram as a Marketing Tool for Your Business

Whether you own a salon or an e-commerce store, any business can benefit from using the app. Read on to learn how you can use Instagram as a marketing tool....

6 Must Know HVAC SEO Tips

Looking to improve the visibility of your HVAC company website? Then don't miss this article. Here you'll find 6 must-know HVAC SEO tips....

10 Medical Marketing Strategies That Really Work

Looking for effective ways to market your medical practice? Then don't miss this article. Here you'll find 10 medical marketing strategies that work....

How to Use SEO to Promote Medical Software

Promoting medical software in the hyper-competitive arena of the search engines can be a challenge. Use these practical tips and tactics to hone your strategy and gain an advantage. ...

Why SEO is Essential to Your Fitness Marketing Strategy

If you want your fitness business to succeed, you need a strong marketing plan. Here's why SEO is essential to any effective fitness marketing strategy....

5 Reasons You Need Healthcare Digital Marketing To Grow Your Business

Do you want to grow your medical practice or healthcare supply company? Here's 5 reasons you need healthcare digital marketing to get more customers or clients....

7 Benefits Of Using A Sales Sample To Promote A Product

Do you have a new product that you're trying to market? Here are 7 benefits of using a sales sample to promote a product and grow your customer base....

How to Convert Facebook Followers Into Loyal Customers

Have you been using your tech skills to build a steady flow of followers on Facebook? Now, learn how to convert Facebook followers into loyal customers....

10 Tips for News Media Marketing

We've identified 10 news media tips that can get you started! It may seem overwhelming at first, but by breaking everything down into individual parts, you'll have an easier time keeping track of each step....

5 Amazing Tips For Medical SEO

Do you run a medical office or online medical supply store? Keep reading to learn some amazing tips for medical SEO that will increase your brand awareness, attract customers to your site, and improve your visibility....

8 Holiday Park SEO Tips You Need To Know

Do you want to attract families to your holiday park? Online visibility is key! To help increase your reservation bookings, here are eight holiday park SEO tips you need to know....

8 Business Hacks that Won't Break Your Budget

Businesses often overlook simple business hacks to increase brand awareness. This is because they may be hard to measure in effectiveness. Without breaking the bank, here are some simple hacks for businesses to use to increase their exposure to consumers....

How to Create a Foolproof SEO Game Plan That Will Skyrocket Your Rankings

Between 70% and 80% of web users completely ignore the paid advertisements at the top of the search results. That means that if you're hoping to increase your web traffic, it's crucial that you rank highly in the organic search results....

Google: December Search Ranking Update

An update of the search ranking algorithm has been confirmed by Google. Some early signals have been identified, including mobile and schema. Included you will find more about the timing, research conducted, the impact on small business search rankings, and coverage of forum conversations....

Search Engine Guide Newsletter - 12/19/2017

A recap of recent search engine marketing articles and news...

Facebook Fighting Engagement Bait in News Feed

In an effort to reduce the spread of spammy posts, Facebook is taking steps to demote engagement bait which takes advantage of their system by encouraging people to engage with a post in an unauthentic way. An example, comment "Yes" if you love rock music....

101 Fascinating Facts You Didn't Know About Domain Names

This Website Builder infographic illustrates some interesting facts about domain names and their importance in your online presence....

Learn from the Link Building Master

Nick Stamoulis of Brick Marketing has posted his interview with link building expert Eric Ward. Read it to find out what his favorite link building tools are or what link building tactic is headed for a smack down from Google....

GTmetrix - A New Tool For Google's Speed Factor

GTmetrix is a free tool that provides in depth information on the speed of pages on your site and what you can do to improve load time....

If You See This Ad, It's Not Us

A company has created an ad that they are running through Google's AdSense on our site that, in my opinion, makes it look too much like the services are offered by us.  We have nothing to do with the company....

Search Marketing Certification Courses

We are happy to announce that Search Engine Guide is now offering search marketing certification courses in partnership with Market Motive....

Make Your Business Image Pop With A Twitter Profile Makeover

Want to be ignored? Be boring. Simple.But, if your business is ignored, you may end up living in a van down by the river. Not Good.So how can we be, um, not boring?  Well, there isn't a one size fits all quick fix, but one step everyone can take is improving how we present our business to the public....

Composing the Perfect Letter of Surrender

Matt McGee made a post on Sphinn asking us, and other publishers, to be open with our decision making process and to share what we planned to do regarding Google's nofollow stance. I think Matt had a good idea and being open with our decisions may help other publishers. So I've decided to publish some of our IM conversations to provide insight into where we stand.

Search Engine Guide Publisher Responds to PageRank Drop

Jill Whalen's article, Google's Paid-link Smack in the Face, presents a "get things back on the right track" opportunity for me because of the things she said about Search Engine Guide. Opinion or not, when someone with Jill's stature makes incorrect negative comments that portray our site and advertisers in a poor light, it's important to respond in order to sort opinion from fact.

Work at Home Mom Is Acclaimed Search Engine Optimization Expert

I'm sure it looks like a huge accomplishment to those on the outside, I really believe that anyone who's fairly intelligent and who has the time to spend, can make themselves well known on the Internet. Even today, it's still doable if you work hard at it....