Search Engine Marketing Columnist
Is it worth all your time and energy to manage your business Adwords campaign in-house? Here are 5 reasons why it may worth outsourcing your Adwords management....
Be smart with your logo design and think about your overall business strategy. Here are some tips to create a modern logo design for your business....
When it comes to your online reputation, perception is reality. Here are some smart social media reputation management tips and thoughts on why it matters....
Are you reaching new customers and growing your business through your Google AdWords account? If not, here's how to get the best bang for your buck!...
The benefits are clear: business who have guest blogged recently see an improvement in their SEO. If you're ready reap the rewards, check out these tips....
You can't focus so much on on-site SEO optimization that you forget about off-site strategies. Here are 6 things you need to be doing to round out your SEO....
Does your company need a ppc campaign like google ads or SEO advertising? Read these 3 tips to find out the best choice for you!...
Using the wrong keywords on your website is almost as bad as none at all. Here are some proven tips for finding that focus keyword that will work for your SEO....
Every business needs website marketing to get digital results. But online marketing doesn't have to be difficult. Here's the simplest digital marketing guide....
If you're wondering how to grow a church, increasing your engagement both online and off is the way to go. Click here for 5 proven tips!...
If you want to improve your SEO and increase your site's domain authority, you need a quality outbound and inbound link strategy. Here's how to get started....
Most business owners who are trying to get traction online are aware that Google is important when it comes to getting web traffic. Few know just how important....
As over 60% of the workforce reports being stressed out several days out of their workweek, it's important for everyone to eliminate stress at the workplace. If you're having trouble with working stress at your SEO firm, there are some simple tactics that can make life easier and your workplace more productive. If you employ the right tactics, you'll see profits rise as happiness at work goes up. Here are five essential methods for eliminating working stress at your SEO firm today. ...
Google's algorithm is constantly changing and so should our SEO tactics. That's why we've brought to you 5 new SEO tips and tricks for 2018 and beyond....
Are the efforts you're putting into search engine optimization (SEO) actually working? Learn how to use search ranking reports to measure you success....
Making sure you can capture customers for your business is one of the most important aspects. Here are 5 ways to generate leads for your site....
Are you looking to take your e-commerce site to the next level? Read on to learn the top ten out-of-the-box e-commerce marketing tips....
Every year, new SEO trends emerge that seem to change the SEO game just a little bit. Read on to learn about the top SEO trends of 2018....
When it comes to storing your data, there two competing options: cloud storage vs local storage. But which is better for you? Click here to find out....
Are you looking to improve your B2B lead generation game? If so, you need to make sure you're focusing on your SEO as well. Read on to learn how to leverage SEO for better B2B lead generation....
Have you tried all digital marketing facets and still can't build MLM leads? You haven't tried this cheat sheet! Here are 11 (real) ways to generate those leads you desperately need....
The SEO vs PPC debate rages strong. Some advice out there swears that SEO is the way to go while others claim that PPC is where's it's at. But is one really better than the other? Find out here....
Real estate is a competitive business, which is why it isn't enough just to have a real estate website anymore. Your site needs to be optimized to ensure local homebuyers can find you when they search for realtors in your area. Here are 10 tips that'll improve your SEO game and make it easier for your site to be found....
Web design is becoming increasingly important to the success of web site because of SEO reasons and customers simply demand more. Click here to get 8 reasons why you need a website revamp....
Would you like to attract more potential customers and close more deals, without spending a fortune on marketing? You're in the right place! Check out this list of 5 genius ways to generate leads for your business....
Rather than investing in ads that may or may not bring in traffic, choose pay per click marketing and only pay when your content is seen! Learn more about how you could be making money with PPC ads here....
In order to be a successful blogger, you have to do more than just write stuff. You have to provide useful content for your readers, but you also have to optimize it so that new readers can find you! In this guide, we are going to provide you with SEO tips for new bloggers that'll help you going in the right direction....
Do you need more website traffic? You'll get the majority of your website traffic from Google searches. It's important to use SEO techniques, but you need to use the SEO that works. Here are 3 SEO techniques to try...
If you've been trying to boost your SEO to no avail, it may come from not understanding Google's search ranking algorithm. Click here to learn everything you need to know about how Google works....
Marketing is vital to help your business to grow, but the catch 22 is that as a small business you may not have the money for expensive marketing campaigns. All is not lost; grow your company for less by making use of these 10 low-cost small business marketing strategies....
Technology has drastically altered the business landscape over the last 15 years. In this article, we recap some of the biggest leaps our organization's operations have enjoyed with the intertwining of technology and buisnesses....
When you're running a business, leads are everything. The problem is that they're just as important to every other business, so attracting clients has become a challenge...
Running your own business can run you ragged, but with these 10 business hacks, you'll be happier, more motivated, and you'll even be able to get more things checked off of your lengthy "to-do" list....
Struggling with your SEO? There are so many secret ways to get a high ranking on Google, you probably did not know about any of these ones, here are 9 surprising ways to boost your SEO, you can thank us later!...
Do you have what it takes to be an affiliate marketer? If you want to start profiting from affiliate programs, check out these affiliate marketing tips that'll guarantee your success....
If you want a sophisticated, responsive website, you'll need to hire a professional. But before you do that, check out this article on the 8 qualities to look for when hiring a web designer....
Read on to learn everything you need to know about adding a website background video, what kind of video to use and what not to do....
Are you doing everything you can to master business reputation management? If not, you need to realize how easy it is for one poorly thought-out tweet or aggressive response to a negative review to completely destroy your company....
Before you can start using Google Adsense and/or Adwords, you have to understand the difference between the two, and we can help! Just read through this guide to have a better understanding between the two....
So, you've invested time and money to rank on Google search results. Now you've seen your ranking going down. Why is it happening?...
If you're running a small business, it can seem like perils are coming at you from every direction. Here are 7 simple things you can do to lower your business risk....
Picking an IT service to work with can be pretty difficult to decide, but it doesn't have to be! Here are 5 qualities your IT tech should have that will tell you if they're the real deal or not!...
You may think your Google Adwords game is on point, but there are 10 mistakes you need to avoid because they can cost you thousands of dollars in missed (or lost) sales. Learn more about these Google Adwords mistakes by reading this article!...
Search engine optimization is an ongoing process. The results are slow but lasting. However, there are a couple of things you can do to get more traffic and links fast. Start with these 10 SEO hacks - they are guaranteed to work!...
Many business owners make the mistake of relying on certain keywords to develop their content marketing campaigns. Although keywords are important, there's much more that goes into a good campaign....
The most important part of growing your business is expanding your influence. You can't get more customers if you're just reaching the same old audience....
If you're thinking of joining PPC affiliate programs to make some money for leads, click here for everything you need to know....
Starting your own car hauling business lets you be your own boss, takes you to places you've never been, and allows you to drive cars you've never driven before. Keep reading to learn how to set up and promote your own car hauling business....
Have you googled yourself lightly and not liked what you saw? With search engine reputation management you can be sure you're putting your best foot forward....
optimizing your Google My Business profile is actually easy and quick. And hugely beneficial for your business. But like everything else, if it's done wrong, you won't reap the rewards. With that in mind, here's your guide on how I optimized my business profile for maximum results....
Trending keywords is vital to content marketing, PPC and SEO. But do you know how to research keywords? Here's your guide to the different keyword strategies....
Your business needs marketing, and unless you're an expert, you shouldn't do it on your own. Check out these five reasons you should hire a marketing consultant,...
If you run a small marketing firm, you need an innovative logo to stand out from the crowd. Read here to learn how important a small business logo is....
SEO is more than just content. Your XML website sitemap determines your SEO performance. Here's why....
The best personal finance blogs know how to integrate SEO best practices throughout their websites. Click to learn what you need to know....
Looking to save some money on your SEO? Luckily you can with some DIY SEO. Read on to learn the top tips for implementing DIY SEO to save money....
The kind of pictures you use on your website and in your blog play a big part in your online business presence. Find out why your website needs good pictures....
Building a strong brand means everything for your business. Here's a quick guide to brand building and what it can do for you....
Are you looking for ideas on how to better advertise your business? Here are 10 key digital marketing solutions that your business should take advantage of....
Do you have a niche product that needs help with marketing? This article outlines some tips on marketing tactics perfect for marketing niche products!...
Small Business Snapshot: Aviation - Excellent digital marketing strategies can bring customers to your aviation courses in droves. Here's how to get your school noticed online....
Looking to bring in more clients for your brokerage company? Check out these brokerage marketing tips....
Small Business Snapshot: Car Dealerships - From Fiat to the DS 4 Crossback, many wonderful vehicles have come from Europe. Here's a guide on how to market European cars in the best way possible....
When looking to reach your audience, SEO is one of the most powerful tools. Click here to learn how to increase your SEO ranking this year....
If you run a business, Google reviews can make a large impact on your sales. Click here to learn everything you need to know....
The Internet serves as a great opportunity for musicians to market music, but you need to have solid social media strategies. Click here to learn more....
Have you not gotten the results you want out of your digital real estate postcard marketing campaign. Read here for 8 tips to make your efforts successful!...
Keeping treatment centers booked solid is all about getting the word out. These 7 essential SEO tips can help you do just that....
Having a good reputation for your business is vital. Click here to learn five ways you can handle reputation management online....
If you're looking to increase the profit margin of your portable generator business, SEO is the way to go! Click here for our helpful guide and learn how!...
Deciding where to focus your marketing efforts? Here's what you need to know about the organic vs. PPC debate to help your site succeed....
You only have 8 seconds to grab your customers' attention when they land on your page. Here are a few tips for website conversion to boost your sales....
Having trouble attracting students to your tutoring company? You need more than just subject knowledge. Here are 10 marketing tips for tutoring companies....
Are your marketing efforts burning a hole in your wallet? It's time to get creative. Here are 10 viral marketing campaigns that took off on a shoestring budget....
Want to get any many pest control customers as possible? You can't ignore the internet. Check out this list of online marketing tips to improve your strategy....
There's a difference between running a Facebook ad campaign and running a successful Facebook ad campaign. Learn how to set them up the right way....
More websites are being added to the Google mobile-first index. Most importantly, what does this mean for your site's SEO? Get the latest right here....
Confused about what your page authority means and how you should use it? Don't miss this beginner's guide on understanding and increasing your PA score....
You may be familiar with AdSense, but do you know how to use it properly? Here's a guide on AdSense keywords to help you gain a better understanding....
Local SEO doesn't just increase your Google ranking, it can also supercharge your foot traffic. Here are five retail SEO strategies every store owner needs....
Struggling with writer's block? Wonder what type of content will drive the most traffic to your law firm website? Check out these popular types of blog posts!...
Are too many of your pages fighting to rank for the same keyword? This is called keyword cannibalization, and here are five ways to avoid it....
Looking to attract more patients with online marketing? Learn here how SEO for healthcare can help elevate your practice to the next level....
Are you wondering if it's right for your business to outsource IT services? Then click here. This article will highlight 10 benefits of outsourcing IT services....
Even casino websites can benefit greatly from well executed SEO. Check inside for a handy primer on how to leverage SEO for your site today....
There are few better methods of outreach marketing than to tap into the vast network of followers that influencers have....
Are you getting ready to launch a mobile campaign to send to prospective clients? Read this article to learn how to implement your ad campaign effectively....
In order to run a successful business, you need proper SEO strategies in place. Read on to learn about some of the best search engine optimization techniques....
SEO Article Heroes has written an SEO guide in which they give an overview of the steps you'll need to take to implement an SEO campaign on your website...
Do you manage professional cleaning services? Learn how to boost your website traffic and reputation with these killer SEO tips today!...
Modern digital marketing expertise heavily depends on the online tools for content marketers. All professionals must know the services which can help them make their job easier. Read more here!...
As a corporate business, it's tough to keep pumping out refreshing content for your readers. Here are 5 tips for conjuring up unique blog ideas every time!...
Wanting to attract more customers to your car dealership? Then don't miss out on this article. Click here for 5 must-know car dealership marketing ideas....
Looking to reach more customers with your business's home improvement website? Check out these strategies to boost website ranking and get more business....
Without the proper SEO strategies in place, your business won't grow. We provide you with the best SEO hacks to climb the top of Google....
Digital marketing is a powerful tool for businesses. Need to reach more of your audience? Check out these five benefits of Facebook advertising....
Are you having trouble distinguishing between SEO vs SEM? It can be tough to understand. Keep reading to learn the differences and similarities....
Are you an entrepreneur on a budget? You probably need startup digital marketing strategies. Find out the cheapest and most effective digital marketing methods....
Digital marketing for real estate businesses is absolutely crucial in today's market. Make sure you're business is on the cutting edge by clicking here....
In today's oversaturated digital market, it can be difficult to make your website stand out. Read this for our top tips on making your niche website stand out....
Don't let a bad tweet destroy your business online. Here are five of the biggest social media mistakes to avoid in the new year....
It's always a smart idea to bring in any extra revenue you can for your business. We look at paid to click ads that will bring in passive income....
There are three aspects of SEO for dummies that you should understand, even if you don't want to do your own search engine marketing. These fundamental concepts of SEO are keywords, backlinks, and content....
Own a small business, or selling a niche product? Check out this article to learn all about digital marketing optimization for these markets....
Looking for content that will really make a difference with your Google rating? You don't have to be an English major, but you do need a few tips and tricks....
Facebook ads are turning out to be just as powerful as Google ads, if not more. Read on to discover why your accounting firm should run a Facebook ad today!...
Looking for some of the best business hacks out there to increase your client base, get higher settlements, and prove yourself as an authority in the accident lawyer world? If so, then you need to read this post....
Being an excellent attorney isn't enough to boost business. You need to focus on marketing as well. Start by following these law firm marketing tips....
Your business's online reputation is more important than you probably think. Click on this article to discover how to manage your business's online reputation....
The digital landscape is in a state of constant flux and evolution. Search algorithms change on a regular basis. Social media sites come and go. So, no matter how tight a digital ship you run, there's always room for improvement....
Wordtstream digs into the upcoming Speed Update with .. What the Google "Speed Update" isWhy Page Speed mattersHow this update will impact SEO and PPC, respectivelyWhich tools you can use to determine your page speed (for free)...
This month Google has announced an update to their algorithm will be made in July of 2018 to include mobile page speed. Find out more to keep up to date with the latest trends in search....
Whether you own a salon or an e-commerce store, any business can benefit from using the app. Read on to learn how you can use Instagram as a marketing tool....
Looking to improve the visibility of your HVAC company website? Then don't miss this article. Here you'll find 6 must-know HVAC SEO tips....
Looking for effective ways to market your medical practice? Then don't miss this article. Here you'll find 10 medical marketing strategies that work....
Promoting medical software in the hyper-competitive arena of the search engines can be a challenge. Use these practical tips and tactics to hone your strategy and gain an advantage. ...
If you want your fitness business to succeed, you need a strong marketing plan. Here's why SEO is essential to any effective fitness marketing strategy....
Do you want to grow your medical practice or healthcare supply company? Here's 5 reasons you need healthcare digital marketing to get more customers or clients....
Do you have a new product that you're trying to market? Here are 7 benefits of using a sales sample to promote a product and grow your customer base....
Have you been using your tech skills to build a steady flow of followers on Facebook? Now, learn how to convert Facebook followers into loyal customers....
We've identified 10 news media tips that can get you started! It may seem overwhelming at first, but by breaking everything down into individual parts, you'll have an easier time keeping track of each step....
Do you run a medical office or online medical supply store? Keep reading to learn some amazing tips for medical SEO that will increase your brand awareness, attract customers to your site, and improve your visibility....
Do you want to attract families to your holiday park? Online visibility is key! To help increase your reservation bookings, here are eight holiday park SEO tips you need to know....
Businesses often overlook simple business hacks to increase brand awareness. This is because they may be hard to measure in effectiveness. Without breaking the bank, here are some simple hacks for businesses to use to increase their exposure to consumers....
Between 70% and 80% of web users completely ignore the paid advertisements at the top of the search results. That means that if you're hoping to increase your web traffic, it's crucial that you rank highly in the organic search results....
An update of the search ranking algorithm has been confirmed by Google. Some early signals have been identified, including mobile and schema. Included you will find more about the timing, research conducted, the impact on small business search rankings, and coverage of forum conversations....
A recap of recent search engine marketing articles and news...
In an effort to reduce the spread of spammy posts, Facebook is taking steps to demote engagement bait which takes advantage of their system by encouraging people to engage with a post in an unauthentic way. An example, comment "Yes" if you love rock music....
This Website Builder infographic illustrates some interesting facts about domain names and their importance in your online presence....
Nick Stamoulis of Brick Marketing has posted his interview with link building expert Eric Ward. Read it to find out what his favorite link building tools are or what link building tactic is headed for a smack down from Google....
GTmetrix is a free tool that provides in depth information on the speed of pages on your site and what you can do to improve load time....
A company has created an ad that they are running through Google's AdSense on our site that, in my opinion, makes it look too much like the services are offered by us. We have nothing to do with the company....
We are happy to announce that Search Engine Guide is now offering search marketing certification courses in partnership with Market Motive....
Want to be ignored? Be boring. Simple.But, if your business is ignored, you may end up living in a van down by the river. Not Good.So how can we be, um, not boring? Well, there isn't a one size fits all quick fix, but one step everyone can take is improving how we present our business to the public....
Matt McGee made a post on Sphinn asking us, and other publishers, to be open with our decision making process and to share what we planned to do regarding Google's nofollow stance. I think Matt had a good idea and being open with our decisions may help other publishers. So I've decided to publish some of our IM conversations to provide insight into where we stand.
Jill Whalen's article, Google's Paid-link Smack in the Face, presents a "get things back on the right track" opportunity for me because of the things she said about Search Engine Guide. Opinion or not, when someone with Jill's stature makes incorrect negative comments that portray our site and advertisers in a poor light, it's important to respond in order to sort opinion from fact.
I'm sure it looks like a huge accomplishment to those on the outside, I really believe that anyone who's fairly intelligent and who has the time to spend, can make themselves well known on the Internet. Even today, it's still doable if you work hard at it....
Search Engine Marketing Columnist
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